8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of...

16
8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product line decisions LO3 Explain the stages involved in developing new products and services LO4 Describe the product life cycle and summarize how it is used to make product line decisions LEARNING OBJECTIVES

TAGS:

Transcript of 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of...

Page 1: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-1

Chapter Objectives

LO1 Identify the reasons firms innovate

LO2 Describe the diffusion of innovation theory and how managers can use it to make product line decisions

LO3 Explain the stages involved in developing new products and services

LO4 Describe the product life cycle and summarize how it is used to make product line decisions

LEARNING OBJECTIVES

Page 2: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-2

How Firms Develop New Products1 2 3

4 5 6

LO3

Page 3: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-3

1. Idea Generation

Source of Ideas

CustomerInput

InternalR&D

Licensing

BrainstormingCompetitor’s

Products

LO3

Page 4: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-4

• High product development costs

• Often the source of technological products

• Often the source of breakthrough products

Internal R&D

LO3

Page 5: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-5

• Firms purchase the rights to technology or ideas from other research-intensive firms

• University research centers also often provide such licenses

Licensing

LO3

Page 6: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-6

• Groups work together to generate ideas

• No idea can be immediately dismissed

Brainstorming

IDEO Website

LO3

Page 7: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-7

• Reverse engineering

• “Me Too” or copycat products

Competitors’ Products

LO3

Page 8: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-8

• As much as 85% of new business to business products come from customers

• Lead users modify existing products according to their own specific needs

Customer Input

LO3

Page 9: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-9

2. Concept Testing

Concept is a brief written description of the product

Customers’ reactions determine whether or not it goes forward

Triggers the marketing research process

LO3

Page 10: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-10

3. Product Development

1. Prototype

2. Alpha testing

3. Beta testing

LO3

Page 11: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-11

4. Market Testing

Dodge Commercial

LO3

Page 12: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-12

5. Product Launch

LO3

Page 13: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-13

Entrepreneurial Marketing 8.1 Gourmantra

Identified need Introduced product to

market via sampling and local fairs

Later launched in retail stores: A&P, Sobeys, Dominion, Food Basics, Wal-Mart, and more

LO3

Page 14: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-14

New Product Marketing Mix

LO3

Page 15: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-15

6. Evaluation of Results

LO3

Page 16: 8-1 Chapter Objectives LO1 Identify the reasons firms innovate LO2 Describe the diffusion of innovation theory and how managers can use it to make product.

8-16

Why do new products fail?

• Too small target market

• Poor design• Low product quality• Incorrect positioning• Wrong price strategy• Poor marketing

communication• Competition

LO3


Learning ObjectivesLearning Objectives LO1: Define economics, microeconomics, and macroeconomics. LO2: Identify John Maynard Keynes, Alfred Marshall,

Learning ObjectivesLearning Objectives LO1: Define economics, microeconomics, and macroeconomics. LO2: Identify John Maynard Keynes, Alfred Marshall,

Total Maximum Daily Loads for the Loup River Basin · Total Maximum Daily Loads for the Loup River Basin (Segments LO1-10000, LO1-30000, LO1-30300, LO2-10000, LO2-11400, LO2-30000,

Total Maximum Daily Loads for the Loup River Basin · Total Maximum Daily Loads for the Loup River Basin (Segments LO1-10000, LO1-30000, LO1-30300, LO2-10000, LO2-11400, LO2-30000,

ผู้ช่วยศาสตราจารย์ ดร ภาวดี ภักดี › images › program_development › ... · TQF LO LO1 LO2 LO3 LO4 LO5 100% 10% 40%

ผู้ช่วยศาสตราจารย์ ดร ภาวดี ภักดี › images › program_development › ... · TQF LO LO1 LO2 LO3 LO4 LO5 100% 10% 40%

Phase 2 - BPEC · Unit 06: Hot Water LO2 LO1 AC1.2 – AC 1.12 128 – 168 AC2.1 –AC2.2 169 172 LO4 AC4.1 – AC4.6 173 – 185 Unit 07: Central Heating LO1 AC1.2 –AC1.13 186

Phase 2 - BPEC · Unit 06: Hot Water LO2 LO1 AC1.2 – AC 1.12 128 – 168 AC2.1 –AC2.2 169 172 LO4 AC4.1 – AC4.6 173 – 185 Unit 07: Central Heating LO1 AC1.2 –AC1.13 186

U3.1 lesson1[lo1,lo2,lo3]

U3.1 lesson1[lo1,lo2,lo3]

Unit 01 - LO1, LO2, LO3 and LO4

Unit 01 - LO1, LO2, LO3 and LO4

Unit Outline Proforma University of Tasmania updated May 2016 · Week 8 25 LO2, LO3 Group Presentation Analysis Venture Proposal Week 10 30 LO1, LO2, LO3 Individual Report Week 13

Unit Outline Proforma University of Tasmania updated May 2016 · Week 8 25 LO2, LO3 Group Presentation Analysis Venture Proposal Week 10 30 LO1, LO2, LO3 Individual Report Week 13

Learning Module€¦ · Lesson 1 –Produce embroidered article LO1. Use basic tools in embroidery. LO2. Create embroidered article Lesson 2 – Produce recycled project LO1. Understand

Learning Module€¦ · Lesson 1 –Produce embroidered article LO1. Use basic tools in embroidery. LO2. Create embroidered article Lesson 2 – Produce recycled project LO1. Understand

Life Skills - Employability Unit 17 - Adapt personal ... · LO1, LO2, LO3 5725 - Listen to and respond in a constructive manner LO1, LO2, LO3 2 - Lucky Dip 1.2 ... UNIT 17 – ADAPT

Life Skills - Employability Unit 17 - Adapt personal ... · LO1, LO2, LO3 5725 - Listen to and respond in a constructive manner LO1, LO2, LO3 2 - Lucky Dip 1.2 ... UNIT 17 – ADAPT

Learning Objectives LO1 Summarize the financial statement audit process. LO2 Explain the main characteristics of an independent audit engagement. LO3 Describe.

Learning Objectives LO1 Summarize the financial statement audit process. LO2 Explain the main characteristics of an independent audit engagement. LO3 Describe.

Unit Outline Proforma University of Tasmania …...Assessment 1: HRM strategy Week 2 5 LO1, LO3 Assessment 2: Research proposal Week 6 25 LO1, LO2, LO3 Assessment 3: Interview protocol

Unit Outline Proforma University of Tasmania …...Assessment 1: HRM strategy Week 2 5 LO1, LO3 Assessment 2: Research proposal Week 6 25 LO1, LO2, LO3 Assessment 3: Interview protocol

Learning Objectives LO1 Understand the traditional approach to dealing with accounting uncertainty and going concern. LO2 Describe the main concepts of.

Learning Objectives LO1 Understand the traditional approach to dealing with accounting uncertainty and going concern. LO2 Describe the main concepts of.

Session 22 Module Revision. General learning outcomes LO1: Outline principles that define the biological level of analysis LO2: Explain how principles.

Session 22 Module Revision. General learning outcomes LO1: Outline principles that define the biological level of analysis LO2: Explain how principles.

Module 7 – Strategic Planning Chapter 4. Learning Objectives LO1 LO1 Summarize the basic steps in any planning process LO2 LO2 Describe how strategic.

Module 7 – Strategic Planning Chapter 4. Learning Objectives LO1 LO1 Summarize the basic steps in any planning process LO2 LO2 Describe how strategic.

THE UNIVERSITY OF HONG KONG Economics of … · Term essay: 10% LO2, LO3, LO4 Class and tutorial participation: 5% LO1, LO2, LO3, LO4 Final exam: 60% LO1, LO2, LO3, LO4 100% . Grading

THE UNIVERSITY OF HONG KONG Economics of … · Term essay: 10% LO2, LO3, LO4 Class and tutorial participation: 5% LO1, LO2, LO3, LO4 Final exam: 60% LO1, LO2, LO3, LO4 100% . Grading

RFID Reader Frontends for a Dual-Frequency (13 MHz and ...R&S SMU200A IQ tag Tx IN (13.56MHz) R&S SMY01 HP8642B LO1, -5 dBm LO1, -5 dBm LO2, 0 dBm LO2, 0 dBm CC OUT CC IN Tx OUT 866.5

RFID Reader Frontends for a Dual-Frequency (13 MHz and ...R&S SMU200A IQ tag Tx IN (13.56MHz) R&S SMY01 HP8642B LO1, -5 dBm LO1, -5 dBm LO2, 0 dBm LO2, 0 dBm CC OUT CC IN Tx OUT 866.5

Learning Objectives LO1 Explain the practical importance of professional ethics in audit decision making. LO2 Analyze whether a PAs conduct conforms to.

Learning Objectives LO1 Explain the practical importance of professional ethics in audit decision making. LO2 Analyze whether a PAs conduct conforms to.

Entrepreneurship Chapter 5 June 12, 2012. Learning Objectives LO1 LO1 Describe why people become entrepreneurs and what it takes, personally LO2 LO2 Summarize.

Entrepreneurship Chapter 5 June 12, 2012. Learning Objectives LO1 LO1 Describe why people become entrepreneurs and what it takes, personally LO2 LO2 Summarize.

CHAPTER 8 Early Childhood: Physical Development. Learning Outcomes LO1 Describe patterns of growth in early childhood. LO2 Describe development of motor.

CHAPTER 8 Early Childhood: Physical Development. Learning Outcomes LO1 Describe patterns of growth in early childhood. LO2 Describe development of motor.

Unit Outline Proforma University of Tasmania updated May 2016 · Weekly 15 LO1 and LO2 Assessment Task 2: Test Conducted in seminar time in week 8 15 LO1, LO2 Assessment Task 3: Assignment

Unit Outline Proforma University of Tasmania updated May 2016 · Weekly 15 LO1 and LO2 Assessment Task 2: Test Conducted in seminar time in week 8 15 LO1, LO2 Assessment Task 3: Assignment