7P's of Social Media Management

12
7P’s of Social Media Management ADMA Forum 2012 Mike Hickinbotham

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This is the presentation I gave at the ADMA Forum 2012 conference. You can read the full post supporting the presentation here: http://mikehickinbotham.com/7ps-of-social-media-management-revised/ The 7P's is a basic social media management structure I've developed that directly stems from working in social media at one of Australia's biggest brands since 2008.

Transcript of 7P's of Social Media Management

Page 1: 7P's of Social Media Management

7P’s of Social Media Management

ADMA Forum 2012

Mike Hickinbotham

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Hi, my name is …

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• Fragmentation of the media landscape.

• Rampant creative destruction.

• Brands are publishers.

• People are broadcasters.

• Attention is a scarce resource.

Is your brand keeping pace?

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1. Purpose

• What is your business objective?

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2. Performance

• What is your business and social media activity performance indicators?

Purpose Business Social Media

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3. Proposition

• Why should people care?

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4. People (external)

• Consumers or customers?

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4b. People (internal)

• Educate employees about new media’s opportunities and risks.

Telstra’s 3R’s of Social Media Engagement

1.Representation 2.Responsibility 3.Respect

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5. Platforms

• Rent or own?

Social Assets

Brand. com

External Publishers

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6. Programming • Content creation and distribution

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7. Process

• New or existing? Static or dynamic?

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mikehickinbotham.com


Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

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