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    Presentation Topic

    Effective

    Communication

    s

    7Cs

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    Session

    1TopicCompleteness

    Presented by:

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    Theseven Cs

    When We talk about EffectiveCommunication one thing that comes in mind,what are the basic principles ofeffectivecommunication .

    These principles tells us how your message

    can becomes effective for your target group,These principles also tell about styleand

    importanceof the message.

    These principles commonly known as 7 Csof

    effective communication.

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    ec veCommunications

    7 Cs1. Completeness2. Conciseness3. Consideration4. Concreteness5. Clarity6. Courtesy7. Correctness

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    essCheck to be sure that your message is complete. Have youincluded all the information you need to ensure that the otherperson can do a complete job or make a reasonable decision?Every communication must be complete and adequate.

    Incomplete messages keep the receiver guessing,create misunderstanding and delay actions.Every person should, therefore, be provided with all therequired facts and figures.For example, when factory supervisor instructs workersto produce, he must specify the exact size, shape,quality and cost of the product. Any assumptions behindthe messages should also be clarified.While answering a letter, all the questions raised in theletter must be replied.

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    Necessaryinformation(5 Ws)

    Completeness

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    Answer all questions ifasked

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    Completeness

    Give some thing extra

    if desirable

    It refers to providing someextra information related tothe question asked by the

    o osite art . Givin a

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    Session

    2Presented by:

    Muhammad Rizwan

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    Conciseness

    Conciseness means : Wordiness

    Convey the message by usingfewest word.

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    Avoid Wordy

    ExpressionWordy Concised

    At this time Now

    On a weekly basis Weekly

    In due course Soon

    Always try to use To the point Approach

    in business scenario perspective.

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    Include only relevantinformation

    Stick to the purpose of message

    Delete irrelevant words

    Avoid long introduction,unnecessary explanation etc.

    Get to the important pointconcisely.

    A id

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    Avoid un-necessaryRepetition

    Some times repetition is necessary forfocusing some special issue.

    But when the same thing is said with out twoor three reasons, the message become wordyand boring.

    Thats why try to avoid Un-necessaryrepetition.

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    Some ways to eliminateunnecessary words

    Use shorter name after you have mentionedthe long once. e.g.

    Spectrum communications Private limited use

    spectrum.Use pronouns or initials E.g.

    Instead ofworld trade organization use WTOor You can use IT for Information Technology.

    ( keeping in views that receiver knows aboutthese terms)

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    Session

    3Presented by:

    M. Imran

    C id t

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    Consideration

    Consideration means To consider thereceivers Interest/Intention.

    It is very important in effectivecommunication while writing a message youshould always keep in mind your target group

    consideration is very important C amongall the seven Cs.

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    Precautions for sender

    1st Do not loose temper

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    Precautions for

    sender(cont)2nd Do not accuse other

    3rd Do not charge others with out facts

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    Three specific ways to

    indicate considerationi-Focus on you instead ofI or We

    ii-Show audience benefit or interest.

    iii-Emphasize positive, Use pleasant behavior.

    Using you help you, but over use lead anegative reaction.

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    i-Focus on you instead ofIor We

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    Always write a message in such a way howaudience should be benefited from it. e.g.

    We attitudeI am delighted to announce that we will extendto make shopping more.

    You attitude

    You will be able to shop in the evening with theextended hours.

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    ii-Show audience benefit

    or interest.

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    iii-Emphasize positive,Use pleasant behavior.

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    Session

    4Presented by:

    Qasir Abbas

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    4) Concreteness

    It means that message should be specificinstead ofgeneral. Misunderstanding ofwords creates problems for both parties

    (sender and receiver).when you talk to your client always use

    facts and figures instead of generic orirrelevant information.

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    The following guidelines should help you toachieve the Concreteness.

    i- use specific facts and figures

    ii-choose image building words

    e.g

    General

    He is very intelligent student of class andstood first in the class.

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    Concrete

    Alis GPA in B.Sc Electrical Engineering 2k3-fsession was 3.95/4.0, he stood first in his

    class.Always write on a very solid ground. Itshould definitely create good image as well.

    i

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    Session

    5Presented by:

    Yasir Mehmood

    Topic:

    Clarity

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    Clarity

    Clarity mean perception orunderstanding

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    If you have a choice between long words andshorter one, always use shorter one.

    You should try your level best to usefamiliar/easy to understand words.

    Always choose familiar and easy words.

    Familiar and

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    Familiar andunfamiliar words

    Familiar Unfamiliar

    1-After Subsequent

    2-Home Domicile

    3-For example e.g.

    4-Pay Remuneration

    5-Invoice Statement for payments

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    Clear Unclear

    S i

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    Session

    6Presented by:

    Waqas-ul-Hassan

    TopicCourtesy

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    Courtesy

    Means to treat some one with politeness

    Courtesy is more important andadvantageous in the business writingthat it is face to face communicationand conversation.

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    Courtesy

    it is not merely politeness with mechanicalinsertions ofplease and Thank you .

    Although Appling socially accepted mannersis a form of courtesy .

    rather, it is politeness that grow out respect

    and concern for others.Courteous communication generate a specialtone in their writing and speaking.

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    How to generate a

    Courteous Tone ?The following are suggestions for generating acourteous tone:

    Be sincerely tactful, thoughtful andappreciative.

    Use expressions that show respect for theothers

    Choose nondiscriminatory expressions

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    How to generate a

    Courteous Tone ?Be sincerely Tactful, Thoughtful andAppreciative

    Though few people are intentionally abrupt orblunt, these negative traits are common causeof discourtesy.

    avoid expression like those in the left handcolumn below; rephrase them as shown in the

    right-hand column

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    Tactless, Blunt More Tactful

    Stupid letter; I cant understand I should understand it, as thereis no confusing word in thisletter, could you please explainit once again ..?

    Its your fault, you did notproperly read my latest FAX

    Sometimes my wording is notprecise; let me try again

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    Dont use questionable hummer

    is it fun

    is it joke

    Dont use gender discrimination.

    Freshman Fresh Person

    man made hand made

    men power workers

    S i

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    Session

    7Presented by:

    Umar Javed

    Topic:

    Correctness

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    CORRECTNESS

    Definition: Thestateorqualityofbeingcorrect;as,thecorrectnessofopinionsorofmanners; correctnessoftaste;

    correctnessinwritingorspeaking;thecorrectnessofatextorcopy.

    http://ardictionary.com/The/2611http://ardictionary.com/State/14594http://ardictionary.com/Or/1924http://ardictionary.com/Quality/247http://ardictionary.com/Of/869http://ardictionary.com/Being/1878http://ardictionary.com/Correct/12599http://ardictionary.com/As/9128http://ardictionary.com/The/2611http://ardictionary.com/Correctness/12621http://ardictionary.com/Of/869http://ardictionary.com/Or/1924http://ardictionary.com/Of/869http://ardictionary.com/Correctness/12621http://ardictionary.com/Of/869http://ardictionary.com/Taste/984http://ardictionary.com/Correctness/12621http://ardictionary.com/In/1915http://ardictionary.com/Writing/4240http://ardictionary.com/Or/1924http://ardictionary.com/Speaking/11984http://ardictionary.com/The/2611http://ardictionary.com/Correctness/12621http://ardictionary.com/Of/869http://ardictionary.com/A/1http://ardictionary.com/Text/2467http://ardictionary.com/Or/1924http://ardictionary.com/Copy/12152http://ardictionary.com/Copy/12152http://ardictionary.com/Or/1924http://ardictionary.com/Text/2467http://ardictionary.com/A/1http://ardictionary.com/Of/869http://ardictionary.com/Correctness/12621http://ardictionary.com/The/2611http://ardictionary.com/Speaking/11984http://ardictionary.com/Or/1924http://ardictionary.com/Writing/4240http://ardictionary.com/In/1915http://ardictionary.com/Correctness/12621http://ardictionary.com/Taste/984http://ardictionary.com/Of/869http://ardictionary.com/Correctness/12621http://ardictionary.com/Of/869http://ardictionary.com/Or/1924http://ardictionary.com/Of/869http://ardictionary.com/Correctness/12621http://ardictionary.com/The/2611http://ardictionary.com/As/9128http://ardictionary.com/Correct/12599http://ardictionary.com/Being/1878http://ardictionary.com/Of/869http://ardictionary.com/Quality/247http://ardictionary.com/Or/1924http://ardictionary.com/State/14594http://ardictionary.com/The/2611
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    CORRECTNESS IN BUSINCOMMUINICATIONAt the core of correctness is proper grammar,punctuation and spelling.

    however, message must be perfectgrammatically and mechanically

    . The term correctness, as applied to businessmessages also mean three characteristics

    o Use the right level of languageo Check the accuracy of figures, facts and words

    o Maintain acceptable writing mechanics

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    we suggest that there are two level of language

    1. formal

    2. informalTake a quick guess: what kind of writing is

    associated with each level? What is thestyle of each?

    Use the right Level of

    Language

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    Formal writing is often associated with scholarly

    writing:, scholarly articles legal documents, top-level government agreements and othermaterial where formality is demanded.

    Informal writing is more characteristic ofbusiness writing. Here you use words that areshort, well-known and conversational as in thiscomparison list:

    More Formal less formal

    Participate Join

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    .Compare the following pairs of sentences anddiscover the correctness in the second

    sentence1. This document has to be signed with

    ink.

    This document has to be signed in ink.(correctness related to grammar)

    2. There is no difficulty to try newavenues of business.

    There is no difficulty in trying newavenues of business. (correctnessrelated to grammar)

    3. He is an imminent lawyer.

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    5. They arent capable of solving theproblem.

    They are not capable of solving theproblem.(correctness related tosubstandard language in the firstsentence)

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