DECLARATION

I under signed NIMI R. PATEL, a student of M.B.A here by decline that the project work presented in this report is my own work and have been carried out under the project guide of lect. Meeta Mehta of M.H.Gardi school of management,Rajkot.

This work has not been submitted to any other university for examination or for any other purpose.

Date:- Signature

Place:- Rajkot NIMI R. PATEL

PREFACE

Business, now a days becomes an important part to develop a country like in India. From the last decades industrial activities of organization enables us to see world as a small global. So, business can be considered a useful source to improve condition and national prosperity of country like India and now business is a global activity.

Practice is necessary for a person to improve his knowledge. It gives training and makes a man perfect. Therefore an ancient proverb proof that “Practice makes a man perfect”

As a curriculum part of M.B.A. course, I have undertaken my summer internship project in Vitagreen Products Pvt. Ltd., which deals in production of species, masalas, instant mixes and whole species, which are having master quality

This project gave me practical exposure, personal observation of the business and understanding the behavioral attitude of the people. At the same time, it had also given learning about business tactics, liaison work and leadership in this industry.

ACKNOWLEDGEMENT

I am glad to present this report and I feel that it is my duty to offer my sincere thanks to all those who have helped me in this regard.

My most profound thank to my Director Dr. G. L. Dave, who helped me throughout my training period. I would also like to thank my project guide Dr. Meeta Mehta.

My special thanks are toward the entire team of Vitagreen Products Pvt. Ltd., who helps me in giving information regarding the company. I would also like to thank my external project guide Mr. Lalit Thakar, a sales & marketing director of the company.

Lastly my over ridding thanks to my parents and friends for their support, encouragement, inspiration and excellent advice.

Date:-

Place:- Rajkot Signature of Student

Executive summary

Now a day’s food sector is growing sector and recession proof sector. Ministry of food and agriculture department has more focusing on food industry. As per the view of food and agriculture department food industry’s share in global market

will increase by 2% to 3% in 2015. Now a day’s consumers are moving toward the healthy foods.

India contributes 86% in world spices production as per the report of Food and Agriculture Organization. As per market survey I found that Everest is market leader in India. In India there are near to 253000 spices manufacturer in India. Contribution of spices industry in G.D.P. is also good in India.

This project also indicates about the consumer behavior towards the new products in spices, masalas and instant mixes.

Research about the “effect of new brand on consumer” is held through the help of questionnaire. And the result come out from that survey is generally most of people do not prefer new brand in spices, but here company reach at the top 5 spice company in Gujarat.

Table of content

List of tables

Sr.No. Particulars Page No.1. Introduction

2. Company overview

Production Department

Marketing Department

Human Resource Department

Finance Department

3. Review of literature

4. Objectives

5. Research Methodology

6. Data Analysis and Interpretation

6. Conclusion

7. Limitation of the project

8. Recommendations

9. Bibliography

10. Appendix

List of figures

Introduction

India has been considered as the "Spice Bowl of the World". India is well known as one of the largest producers,

consumers and exporters of spices and spice products. India grows over 50 spices in different parts as composed to 86 spices in the world.

What are Spices?

Spices are the aromatic parts of tropical plants traditionally used to flavor food, or the dried seeds or fruit of temperate plants used in the same way. Some of the substances we call spices come from the bark or roots of certain plants, but the majority are berries, seeds, or dried fruits.

INDEX

Sr.no. Particulars

Page

No.1.

History and overview of spices2.

Spices and masala industry in India3.

Major players of spices and masala industry in India

BRIEF HISTORY OF SPICES…

The spice trade developed throughout the Middle East in around 2000 BC with

cinnamon, Indonesian cinnamon and pepper. A recent archaeological discovery suggests that

the clove, indigenous to the Indonesian island of Ternate in the Maluku Islands, could have been

introduced to the Middle East very early on. Digs found a clove burnt onto the floor of a burned

down kitchen in the Mesopotamian site of Terqa, in what is now modern-day Syria, dated to

1700 BC.

From time immemorial, India has been considered as the "Spice Bowl of the World".

The history of Indian spices is almost as old as the 'human civilization of Spices '. Conquering

tribes from Assyrians and Babylonians, Arabians, Romans, Egyptians, the Chinese to the British

and the Portuguese all invaded India with one goal - to take advantage of the rich, natural

wealth and for Indian spices. The earliest written record in India on Spices is the venerable Vedas

- such as the Rig Veda (around 6000 BC), and the others - Yajurveda , Sama and Atharva.

By the year 1000 Arabians had conquered the Indus valley what is now India. They

brought the cumin and coriander that mixed with Indian pepper; ginger and turmeric make up

the base of so many South Asian dishes. It was this combination of spices that century’s later

British sailors spread throughout the world as curry powder. In India, Arabian traders got the

rare and exotic spices of the Far East from local spice merchants. India had spent the previous

two millennia spreading its culture to the Spice Islands of the east. Arabian traders were able to

make good money supplying these spices, even with the high prices paid to the Indian middle

men, not only to their countrymen back home, but to Europe as well. These traders of spices

paid for the Art and Education for which Arabia became famous in the present day.. In many

ways the culture of Arabia loved studying and learning different things.

India, the Queen of Spices, has always attracted the world with her exotic masalas. In fact, the connection goes back

many centuries. To the time when travelers like Vasco da Gama and Columbus were still exploring the geography of

the Earth. Even then, the mystique of Indian spices magnetized them to India and paved the way for a new

chapter to be written in the annals of time.

National importance of spices and spice products :-

India is well known as one of the largest producers, consumers and exporters of spices and spice

products. India grows over 50 spices in different parts as composed to 86 spices in the world.

India consumers considerable quantities spices and still exports around 218000 to 225000 tones

of spices products each year.

What are Spices?

Spices are the aromatic parts of tropical plants traditionally used to flavor food, or the dried seeds

or fruit of temperate plants used in the same way. Some of the substances we call spices come

from the bark or roots of certain plants, but the majority are berries, seeds, or dried fruits.

Some of the most popular spices in New Zealand – cinnamon, cloves, nutmeg, ginger, pepper –

are native to the Asian tropics. Some of the aromatic seed spices – coriander, fennel, fenugreek,

mustard, poppy – are native to the Mediterranean region. A few spices – allspice, chilies, vanilla –

are native to parts of the Caribbean and Central America.

Spices and condiments need no introduction since right from antiquity, they have been

considered virtually inseparable in the culinary art. Besides from the hieroglyphics on the walls

of the pyramids to the scriptures of the Bible and the Vedas. There is a constant mention

important role spices have plays role in the life of ancient people and also changing the course

of world history. It was the lure of the exotic spices that inspired the European navigators and

explorers that brought them to the source of India and South-East Asia. It was their desire to

establish a monopolistic trade in India, that resulted in frequent armed conflicts between

Europeans in India and elsewhere. An outline of past history of spices is well covered by Parry,

Pruthi and Mahindru and hence in need not be repeated again due to paucity of space.

SPICES & MASALA INDUSTRY IN INDIA

Indian Spices are very famous worldwide. Indian cooking is incomplete without spices. Indian

Spices is known as 'Masala' in India. Spices, herbs and condiments are combined ground together

is known as 'Masala'. When water, vinegar, yogurt or other liquids are sometimes added to the

ground spices is called as 'wet masala'. It is used as a marinade or sautéed in oil before adding the

main vegetable or meat so that the delicate flavors of the spices are released in the recipe.

India is a land of spices. Indian spices are known for their flavor both in domestic and

international market. Export of spices contributes to economy quite significantly. Each state of

India has been bestowed with some spices. Some spices like ginger, turmeric, chilies, etc. are

used as medicine in India.

Major spices like black pepper, cardamoms, chilies, ginger and turmeric are exported from India.

India is the largest producer with 2.48 million tones, exporter 0.20 million tones and consumer of

spices. Indian spices flavor foods in over 134 countries. Spices export touched Rs.11800 million

during the last year.

At present production is around 3.2 million tones of different spices valued at approximately 4.2

billion US dollar and India holds a prominent position in world spice production.

RECENT TREND

World spice production in tons…

INDIA16,07,082/- 86%

CHINA74,748/- 4%

BANGLADESH56,061/- 3%

PAKISTAN37,374/- 2%

TURKEY37,374/- 2%

NEPAL18,687/- 1%

OTHER COUNTRIES56,061/- 3%

TOTAL18,68,700/- 100%

COMPANIES OF RADHE GROUP OF ENERGY

RADHE REAL ESTATE AND INFRASTRUCTURE (Radhe Real Estate & Infrastructure aims at accomplishing zenith standards in real estate, property and infrastructure development with its highly professional approach and technically superior modus operandi.)

SUN TRACK ENERGY SYSTEMS PVT. LTD. (Sun track Energy Systems is engaged in the manufacture of Fluidized Bed Direct and Indirect Hot Air Generators.)

HI-CAN INDUSTRIES PVT. LTD. (Hi-can Industries Pvt. Ltd. is the new venture of Radhe Group of Energy, deals with the tin packaging to fulfill the packing need of the food industries.)

RADHE RENEWABLE ENERGY DEVELOPMENT PVT. LTD. (Radhe Renewable Energy Development Pvt. Ltd. is the core company of the Radhe Group of Energy whose main line of activity is manufacturing and marketing of non-conventional & renewable energy equipments, i.e. BIOMASS/COAL GASIFIER & ELECTRO STATIC PRECIPITATOR.)

RADHE ENGINEERING CO. (Radhe Engineering Co. is into manufacturing of Bio-mass Briquette Plant which is used to convert bio-mass into Briquettes / Bio-coal. After intensive development in the machinery in a consist manner the company has installed number of Biomass Briquette Plants Globally.

RADHE GREEN ENERGY PLANTATION PVT. LTD. (Radhe Green Energy Plantation Pvt. Ltd. is a wholly stated-owned enterprise and is put under the administration of Radhe

Renewable Energy Development Pvt. Ltd. The company mainly focuses on Energy Plantation providing inexhaustible renewable sources of energy which are essentially local and independent of unreliable and finite sources of fuel.)

VITAGREEN PRODUCTS PVT. LTD. (Vitagreen Products Pvt. Ltd. is a new arm of Radhe Group Of Energy into food industry to manufacture Spices, Masala and Instant Food

for bridging the gap of Traditional Indian Taste.)

HI-CON TECHNOCAST PVT. LTD. (Hi-con Technocast Pvt. Ltd. is a pioneering organization with latest technical know-how in Investment Castings. The company is managed by dynamic and highly technically qualified professionals with vast experience in Investment Casting (Lost Wax Process) and

metallurgical line of business.)

HI-MAC CASTING PVT. LTD. (Hi-Mac Castings Pvt. Ltd. has spun off as an individual new venture of Radhe Group of Energy in S.G. / C.I. Castings. With the latest automation technology from Japan’s Koyo makes High Pressure Moulding Line along with fully equipped floor catering the global market.)

SHAILBOND INFOMEDIA PVT. LTD. (Shailbond Info

media Pvt. Ltd. under the leadership of renowned artist Mr.

Kanu Patel is present across media - Films, Television,

Paintings as well as Exhibitions. It is nurturing the talent and

doing creative business.)

RADHE EXIM PVT. LTD. (Radhe Exim is a professional

firm floated by Radhe Group of Energy as International Trading

Division. With an ambition to start an autonomous Import

Export Company which provides quality goods to India and

Other Countries that serves to basic needs of Society &

Industries.)

I BOND INTERNATIONAL (I-Bond International came out

with innovative solution for fake note identification of currency

which is ultimate and burning need of growing Indian Economy

and financial sector.)

VISION…

To make 77Green a GENERIC BRAND in food category.

MISSION…

To manufacture and market international QUALITY PRODUCTS. To offer the real Indian test at

affordable prices. To Cater to all segments of global and local market.

Sr. No. ParticularsPage No.

1.

Introduction

2.

Manpower planning

3.

Job analysis

4.

Recruitment and selection

5.

Wage and salary administration

12.

Participation management

INTRODUCTION

Human resources management is a process of bringing people and organizations

together so that the role of the each are met. It is that part of management process which

concern of management of human resources is an organization. It tries to secure that best from

people by wining their whole hearted co-operation.. in short it may be defined as the art of

procuring, developing and maintaining competent work force to achieve the goal of an

organization in an effective and effective manner.

Human Resource Management (HRM) is the function within an organization that focuses

on recruitment of, management of, and providing direction for the people who work in the

organization. Human Resource Management can also be performed by line managers.

Human Resource Management is the organizational function that deals with issues

related to people such as compensation, hiring, performance management, organization

development, safety, wellness, benefits, employee motivation, communication, administration,

and training.

- Susan M. Heathfield

MANPOWER PLANNING

Manpower planning may be defined as the process of determining manpower

requirements and the means for meeting those requirements in order to carry out the

integrated plan of the organization.

Manpower planning is basically concern with having the right type of person as and

when required and improving the performance of the existing people to make them more

effective on their job.

VITAGREEN PRODUCTS PVT. LTD. has number of vacant available, the type of person required

and their qualification need, the source from where it can get human resource.

Management can ensure control of labor cost by avoiding both shortage and surplus of

manpower through proper manpower planning.

Four steps of manpower planning:-

(1) Anticipating manpower needs.

(2) Planning job requirements and job descriptions.

(3) Analyzing skills to determine the nature of manpower needed.

(4) Selecting the adequate source of recruitment.

JOB ANALYSIS

Job analysis is an integral part of human resource management. It is a human resource tool with

duties, responsibilities, and operations. Conditions and organizational aspect of particular are

studied, specified and clearly enumerated in job analysis. The job analysis is procedure by which

the fact with represent to each job is systematically discover and noted.

Job analysis is a process by which minute details of the job are accurately collected. It includes

the function and condition of the job as well as human resource requirements of the job.

VITAGREEN PRODUCTS PVT. LTD. is in emerging stage so, it may concern following

technique to its department.

Job performance

Personal observation

Past record

Experience

In production department, personal observation, job performance and past records are used for

job analysis.

In finance department log records, personal observation, job performance and past records are

used for job analysis.

RECRUITMENT & SELECTION

RECRUITMENT :-

Recruitment is the process of searching for employees and stimulating and encouraging them to

apply for job. The objective of recruitment process is to attract maximum no. of candidate so as

to have more no. of auction available. Process of finding and attempting to attract job candidate

who are capable of effectively filling the vacancy

It is a process of searching for prospective employee and stimulating and encouraging them to

apply for a job in the organization.

- FLIPPO

Recruitment return to the attempt of getting interested application and providing an pull of

prospective employees. So that we can select the right person for the right job.

SOURCES OF RECRUITMENT

INERNAL EXTERNAL

SELECTION:-

Selection is the process of choosing the candidate that is fit for the job and rejecting those that

are not fit for the job. Therefore sometimes selection is negative process in contrast to positive

programmer of recruitment.

Selection procedure involves series of personal studies to discover the qualification and

characterization at an applicant for the job. The are subject to screening text and it is successful

under each seemly text. He may be finally selected and appointed by the organization.

INDEX…

Sr. No.

Particulars Page

No.1. Introduction

2. Marketing organization chart

3. Range of Product

4. Advertisement

5. Sales promotion

INTRODUCTION

Marketing management is a broad scope of the study of marketing focusing on the

practical application of the techniques and marketing activities of a certain company or business.

This business discipline encompasses marketing planning and strategy, orientations, and

processes needed in attaining company goals by providing value to clients. Since it has a wide

coverage involving all factors required to satisfy customers, marketing management must be all-

pervasive and part of every employee’s scope of work, from the subordinates to those in the

higher management.

Marketing deals with customers. Marketing is managing profitable customer

relationships. The twofold goal of marketing is to attract new customers by promising

superior value and to keep and growing current customers by delivering satisfaction.

Sound marketing is critical to the success of every organization. Large profit based firms

like Procter & Gamble, Toyota, Wal-Mart, IBM and Marriot use marketing. But so do

non-profit based organizations such as colleges, hospitals, museums and even churches many

people think of marketing only as selling and advertising. But today, marketing must not be

understood in the old sense of making a sale, that is “Telling and Selling”,

MARKETING CHART

DIRECTOR MARKETING (CORPORATE OFFICE – RAJKOT

General Mgr (EXPORT) – CORPORATE OFFICE – RAJKOT

Vice-President (MARKETING) CORPORATE OFF ICE – RAJKOT

General Mgr (Brand / Promotion / Media) CORPORATE – RAJKOT

General Manager (MARKETING) CORPORATE OFFICE - RAJKOT

INDIA - WESTERN ZONE

STATE HEAD H.Q. – STATE

INDIA - IINORTH ZONE

STATE HEAD H. Q - STATE

INDIA - IIIEASTERN ZONE

STATE HEADH.Q. - STATE

INDIA – IV SOUTHZONESTATE HEADH.Q - STATE

INDIA - WESTERN ZONE

H.Q – STATE ASM

INDIA - IINORTH ZONE

H.Q. – STATE ASM

INDIA - IIIEASTERN ZONE

H.Q. – STATE ASM

INDIA – IV SOUTHZONE

H.Q. STATE ASM

ADVERTISING

Modern market is competitive market. Advertising is the best tool for increasing the

sells. Advertising is the powerful tool without advertisement the company cannot stand and to

grow in the market. Advertisement is the mass media of communication. Advertisement play a

very important role in any unit thus success of the marketing program it largely depend on

advertisement

"Advertising is the non personal communication of information usually paid for and

usually persuasive in nature about products, services”

Advertising is often thought of as the paid, non-personal promotion of a cause, idea,

product, or service by an identified sponsor attempting to inform or persuade a particular target

audience. Advertising has taken many different forms since the beginning of time. In many

countries, advertising is the most important source of income for the media through which it is

conducted. In addition to newspapers, magazines, and broadcast media, advertising media

include direct mail, billboards and posters, transit advertising, the Internet, and promotional

items such as matchbooks or calendars. Advertisers attempt to choose media that are favored

by the advertisers' target audience.

As a sales promotion tools advertisement plays very significant role in the any business

enterprises.

INDIAWESTERN ZONE S O H.Q. ZONE

INDIA - IINORTH ZONES O H.Q ZONE

INDIA - IIIEASTERN ZONES O H.Q. ZONE

INDIA – IV SOUTHZONE

S O H.Q. ZONE

INDIAWESTERN ZONE

SALES REP

INDIA - IINORTH ZONE

SALES REP

INDIA - IIIEASTERN ZONE

SALES REP

INDIA – IV SOUTHZONE

SALES REP

Quality of product speaks it self of the VITAGREEN PRODUCTS PVT. LTD.

VITAGREEN PRODUCTS PVT. LTD. uses following tools of advertising…

Media

Print Media

INDEX

Sr. No.

Particulars Page

No.1. Introduction

2. Financial department chart

3. Classification of Assets

4. Advertisement Budget

INTRODUCTION

Finance is the most important part of the any part of the business .The functions of

finance in an organization is interlinked with other managerial responsibilities and in many

instances, the finance manager could also done the role of a managing director. For the smooth

functioning as well as to achieve excellence, organizations have to concentrate on the financial

impact of a decision and its consequences. This also helps the organization to aim at a desired

competency level against its competitors

Finance is the blood for any organization. Without adequate finance the organization

can not succeed. Procurement and allocation of the fund should be done after analyzing the

condition of the firm and all the available project of the firm. Finance management is concern

with the rising of adequate funds at the minimum cost and using them effectively in business.

In other words, finance is concerned with the financial problems of the business

organization with the best possible solution to the concerned problem. Thus, finance management

dose not stop at procuring the required finance. It has also to see that it is effectively utilized in

business.

FINANCE DEPARTMENT CHART

DIRECTOR

CHIEFFINANCIAL OFFICER

ACCOUNTANT

ASSISTANT ACCOUNTANTS

ASSISTANT ACCOUNTANTS

CLASSIFICATION OF ASSETS

ASSETS

FIXED ASSETS…

LandMachineryVehiclesFurnitureShade & Building

CURRENT ASSETS…

StocksCash and Bank

Loans & advances

VITAGREEN PRODUCTS PVT. LTD. invested their on fund. So far they haven’t take any loans

& advances in the company.

ADVERSISEMENT BUDGET…

For any new company advertisement plays very important role. Advertisement is the blood of

any new organization and VITAGREEN PRODUCTS PVT. LTD. has approximately 80 lakh Rs for

the advertisement in which they will use following tools for advertisement.

MOBILE VAN

HORDINGS

MEDIA

PRINT MEDIA

WEB MEDIA

RADIO CHANNELS

NEWS PAPER ADVERTISEMENT

FREE SAMPLING

FOOD RELATED MAGAZINES

STICKERS AND DANGLERS

CAN. O. P

FREE GIFT OF WALL CLOCK TO DISTRIBUTORS

TRAVELLING BAG

INDEX

Sr. No.

Particulars Page

No.1. Objectives of Study

2. Rationale of Study

3. Importance of Study

4. Scope of Study

5. Limitations of Study

6. Sources of Data (Primary & Secondary)

7. Research & Sampling Plan

OBJECTIVES OF STUDY

To understand that which media company should use to attract the more end users. To

understand that where should company has focus so the demand will go high. One of my

objectives is to understand that for which benefit end users are attracting to buy the product. If we

take a glance towards the retailers so they mostly attracts from schemes. My one of object was

also that to understand that for which benefit retailers attracts more to sell the products. And my

last objective is that as per the experience of retailer which is best tool for development of brand.

RATIONALE OF STUDY

My rational was to get maximum practical exposure and also to see that how a new

brand can get placement in the heart and minds of end users and retailers. i want to know the

mindsets of end users and retailers that what actually they are expecting from company so the

company can easily develop the brand. I have chosen this topic as the company is at initial level

and can get best way for brand development.

IMPORTANCE OF STUDY

The organization can use data as secondary source. Company can know that where

they have tried to place their product so they can get maximum benefit. I can get practical

exposure and understand that which media is better for the organization so they can develop

the brand in proper way and get maximum placement.

To know the retailer behavior.

SCOPE OF STUDY

The study was carried out by me in the following cities- RAJKOT, JAMNAGAR,

JETPUR, JAM-KANDORNA, DHORAJI, BOTAD, GADHADA, SURAT, AHMEDABAD, and

BHAVANAGAR with total 100 samples of end users and 100 samples of retailers. The

study has carried out using the close ended questions. Total days were 20 for the study.

Sample of retailers were from A class category, B class category and from C class

category.

LIMITATIONS OF STUDY

Due to time and money consideration sample size was limited which is100 in retailers and

100 in end users.

Findings are based on the information provided by the respondents during the study which

may be subject to personal bias.

Research was carried out in limited cities.

People were denying giving the answers.

The study is conducted in limited cities.

SOURCES OF DATA

a) Primary Data Questionnaire

Observation

b) Secondary Data Previous Reports

Articles

Websites

I have collected primary data.

RESEARCH PLAN

As the large number of retailers and end users are large it was not feasible to conduct the survey

so I have restricted myself to 100 respondents in retailers and 100 respondents in end users.

RESEARCH TOOL:- I have used questionnaire for collecting

information from respondent.

Types of questionnaire:- An unstructured questionnaire

was used as the tool to collect the primary data.

Types of Questions:- All the questions in questionnaire were

close ended.

SAMPLING PLAN

SAMPLE SIZEThe sample size for the survey is of 200 (100 of consumers + 100 of retailers)

Data analysis tools

Charts (line, pie, bar, column)