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    Universit Ca' Foscari di Venezia

    Course: Advanced Management Studies, A.Y. 2011/2012, Term 1

    The UN Global Compact Networks as an instrument of integration of

    social values in the global market

    Santagiustina Carlo R. M. A.

    811360

    [email protected]

    ABSTRACT

    This paper deals with the UN Global Compact (GC) policy tools, for the diffusion

    of environmentally sustainable and socially responsible business practices in private

    organizations. It will focus on the role of Global Compacts Local Networks, as core

    device for the emergence of multi-stakeholder, self organizing and self expandingbusiness community of socially responsible and active market actors, both proactive

    and reactive. The key lecture of this paper stands on the emergence of a new socio-

    cultural actorhood dimension for business, that we call Corporate Social Value

    System (CSVS). The CSVS diffusion in the business arena is a forthcoming

    consequence of worldwide circulation and common acceptance of Globalization-era

    myths, like sustainability, corporate social responsibility (CSR) and corporate

    citizenship (CC), etc. GC networks are the first formally institutionalized and large-

    scale apparatus for the circulation of this new wave of corporate social ideals and

    their governance dimension. GC networks members are carriers of those new

    corporate ideals, that, if widely adopted, could produce in their institutional and

    social environment a much more significant reorganization than the one that will

    take place in their internal structures. Thus GCs networks case-study is of great

    interest to understand which synergies and economic incentives gave way to the CSR

    evolutionary process. Finally, we will try to identify the likely socio-cultural and

    political consequences of this probable next step of CSR, the CSVS revolution.

    Keywords: Global Compact, responsible business initiatives, sustainable markets, corporate

    citizenship, Local Networks, global governance, corporate social responsibility, globalization.

    INTRODUCTION

    In the last three decades we have seen a deep reorganization of Businesses around the

    logically re-conceptualized and rationalizing myths of sustainability and corporate social

    responsibility (CSR) (Drori G. S., Meyer J. W. and Hwang H., 2006). With the globally growing

    discoursization of those myths, from national to worldwide level, started an incessant

    development process of new technologies of rationality, for the governance of socio-cultural

    and environmental impact, of profit organizations activities, on their environment and

    community (Hanley N., Moffat I., Faichney R. and Wilson M., 1999).

    It is within this globalizing process, of sensitization to sustainability and CSR, that theGlobal Compact Local Networks have carved out a unique role for themselves, not only

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    within the Global Compact initiative, but also within the corporate responsibility movement,

    they (the Local Networks) represent the avant-garde of the corporate responsibility

    movement. Each network brings the sweeping global discussions on the proper role of

    business in society down to the local level, and then sparks collaboration and collective action.

    They ensure that these discussions are taken into the public domain through policy dialogues

    with government officials. And as they bring these global concepts to their countries and

    communities, the networks also channel their own insights, experiences, best practices and

    interests up to the global arena. (UN GC, May 2011) In this paper, the tools and methods forthe exchange of experiences and best practices between affiliates of a Local Networks are

    regarded as institutional platforms, for the empowerment of businesses socially responsible

    behavior. The UN institutional scope of each Local Network, is disseminating the application

    of the Ten Principles of corporate ethics in his country, as defined by the UNs GC (see

    Appendix A for the chart with the Ten Principles). On the other hand the vertical emergence,

    from the Local Networks to the global scale, of best practices and shared know-how, will be

    seen as an institutional foundation of a open-sourceCSR framework: theKnowledge Sharing

    System, for the global harmonization of this newly scientised socio-cultural corporate

    movement.

    Several reasons have been identified as to why the UN invited the private sector to

    participate in voluntary corporate governance within a non-regulatory paradigm. Three

    important factors can be highlighted: a financial crisis within the UN, an ideological shift, and

    a change in leadership. To these we can also add the fourth factor of structural change within

    business organization. (Arevalo J. A. and Fallon F. T., 2008) Starting from a brief

    explanation on the emergence of Local Networks during this organizational and ideological

    phase-transition towards globalism, we will try to explain:

    How the culture of CSR can quickly diffuse through the GC Local Networks; What are the advantages and risks for the UN, using this form of partnership with

    businesses;

    Why business organizations should decide participate to Local Networks according tothe UN, and why they effectively do so;

    How can the whole GC initiative turn out to be a CSR ranking system, and which arethe limits of this system.

    Why participation to Local Networks should not be seen as a mere competitive factorbut has an entirely new competitive dimension;

    How can Local Networks increase the socio-cultural influence and political leadershipthat business organizations can exert on other actors and institutions in their

    environment; What are the binding conditions for a global CSVS revolution, and what consequences

    could it bring.

    It is clearly our intention, to separate the debate on technical and procedural aspects of

    the Local Networks Initiative, from the one on its socio-cultural and political means and ends,

    which is what interests us most. Some technical aspects of Local Networks structure are

    certainly important to build a coherent-to-reality thought on the Local Network functioning

    system, and thus, need to be mentioned. Nevertheless, in this paper, we will focus on what

    organizations privately aim to obtain aspart of this project: that are not the organizational

    benefits of implementing the GCs Principles, but the relational and reputational ones.

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    ORGANISATION AND DEVELOPMENT OFLOCAL NETWORKS:GCs Local Networks are a UN conceived tool to catalyze the voluntary participation of

    businesses in the corporate citizenship movement. The GC project, that started in the year

    2000, entrusts to business organizations the initiative to establish a Local Network of the GC

    in countries that dont have one yet. The GC Organization supports the organization that

    assumes the responsibility of establishing a new network by transferring to the latter the

    required managerial knowledge for the start-up. Therefore, potential founders, that usuallyare leaders in CSR techniques, begin by probing the environment for large and medium-sized

    companies that are already CSR players and could with a small participation effort sustain

    the GCs initiative. For the GC Organization the idyllic network members are organizations

    with good access to local business leaders, government departments, civil society, labor

    organizations and the media, according to them, these organizations can significantly drive

    the effectiveness of the Local Network. (United Nations Global Compact Office, 2011) The

    Global Compact Organization does not request to Local Networks fees. Likewise, it does not

    provide funds to Local Networks: Networks are required to explore independent forms of

    resource mobilization. (United Nations Global Compact Office, 2011) The reason why GCs

    local networks are an initiative without equal within the whole UN institutional system is

    that Local Networks are a self-sustained and business governance project. Local Networks

    diffuse the GCs principles without any cost for the GC Organization; for this reason, if

    successful, it could be the onset of a brand-new way of performing global governance. The only

    requirement for single Business participants is to submit an annual Communication on

    Progresses (COPs) on the Global Compact Knowledge Sharing System (KSS). The COP

    document is a CSR policy report that attests the efforts that a member organization has

    undertaken in the last year to apply, and behave accordingly to, the Ten Principles. If a

    member organization doesnt submit her COP, after a one year grace periodthe organization

    is expelled from the GCs Local Network initiative.

    From its foundation in the GCs Local Network

    initiative, that initially counted only 50

    participants, constantly expanded. Nowadays GC

    is the worlds largest voluntary corporate

    citizenship initiative, with over 8,500 signatories

    based in more than 135 countries. (UN, May

    2011) As we can see from figure 1 and 2, the

    Global Compact system showed solid growth in

    the number of networks as well as participants

    during the last ten years. Moreover, we can see,

    from figure 2, that GC Local Networks are far

    more developed in Europe than in the rest of the

    World. As for number of networks Americas,

    Asia/Oceania and Africa are quite similar.

    Nevertheless, in Africa Local Networks have in

    average fewer participants than in Asia and

    Americas. As for growth trend, while Europe

    participation curve follows a exponential growth,

    in the other three regions (Africa, Americas,

    Asia/Oceania) the curves are roughly linear and

    thus the growth can be considered stable.

    Figure1:

    (UN,May2011)

    (UN,May2011)Figure2:

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    As we can see from figure 3, Local Networks

    generally have business majority governance.

    Europe, in addition to business organizations,

    has a strong governance participation of NGOs

    and Business Associations; whilst, in Americas,

    Local Networks have a higher governance

    participation of Academic Institutions and UN

    agencies. The Asia/Oceania governancecomposition is middle way between the

    European and the American model. Instead, in

    Africa Local Networks governance composition

    is rather unique: it is not business dominated

    and stakeholders are homogeneously

    represented at the governance level. When

    looking to figure 4, it is clear that even if GC

    local-networks are a multi-stakeholder

    platform, the whole Local Network initiative is

    business oriented: this is particularly true for

    Europe where the number of business

    organizations within the initiative highly

    overcomes other kind of GCs stakeholders. For

    all four geographic areas, NGOs, Academic

    Institutions and Business Associations are

    respectively the second, third and fourth most

    represented categories of stakeholders within

    the GC Local Network initiative.

    Given that those GC Local Networks are selection-process oriented forms of governance,networks should be only as legitimate as the actors involved. However, since GC Local

    Network are a UN initiative the situation is slightly different from other self-organized

    governance networks: through GC Local Networks, UN brings into play her reputation and

    brand by sustaining and supervising the initiative: for the UN, a significant reputational

    risk is associated with selecting an inappropriate private sector partner or partnership

    activity, or being perceived to do so by key stakeholders, and undermining the credibility and

    reputation of the entire United Nations system. (Thus) the selection process needs to be

    transparent and individual actors need to live up to high standards of transparency. Criteria

    for identifying and selecting participants is consequently openly communicated and applied

    consistently. Accountability is an important mechanism for the selection (and evaluation) of

    participants within UNGC. (Benner and al., 2004) Accordingly, the GC organization has

    previously adopted accountability measures and tools, to manage the UN risks for illegitimate

    membership and brand use. Those accountability measures are called Integrity Measures

    (IM), and, their goal is to safeguard the credibility and integrity of the initiative and the

    United Nations more generally from occasional efforts by companies to free-ride or blue wash.

    (United Nations Global Compact Office, 2011) Nevertheless, since GC Local Networks follow a

    peer-to-peer mechanism, encouraging business organizations to interact and share directly

    their experiences with other participants, without any regular overseeing by the GC

    Organization:

    Figure3:

    (UN,May2011)

    Figure4:(UN,May2011)

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    GC Local Networks turn out to be a loosely-coupled system, in which UN has nostraight means to check the veracity of COPs, and, to see if the business initiatives

    where conducted in the manner in which they were later described into such reports.

    Therefore, headquarters of the GC Local Network initiative are not likely to be

    effectively the UN or her GC Organization agency.

    In the statement above, we did our first step into a rather uncharted area, where

    organizations use a mean to ends attainment approach to design their CSVS and publicidentity: hypocritical or masked behaviors must be seen as consequences of a strong, and

    often incoherent, cultural pressure from the environment, that forces market actors to change

    in appearance but not in substance. Hypocritical behavior is undertaken when businesses

    have an economic benefit or incentive from being incoherent. Thus without building a fully

    rationalized and accountable system of economic incentives for business morality and social

    responsibility, and disincentives for business hypocrisies and moral hazards, the GC initiative

    will never be successful in their UN intents, that will continue to be mere means and not ends

    for business organizations.

    LOCAL NETWORKS: AN EMERGENT MECHANISM FOR RANKINGORGANISATIONS SOCIALACTIVISM WITHIN GC

    It is important to early clarify that the UN and GC Organization, apparently, had no intention

    to use the Local Networks as an instrument for ranking business organizations social

    activism. Likewise, the UN and the GC probably did not think, that business organizations,

    could use Local Networks to build relation-based and reputation-based heterarchies

    (decentralized and dynamic governance networks), with the scope of taking advantage of

    internal role and reputation. After all, since business know that opinions and beliefs are

    contagious self-spreading myths, why shouldnt GC member organizations, claim to be globally

    recognized by the role, merits and acknowledgement that they have within the GC LocalNetwork. Therefore, business actually use the UN GC membership has a worldwide

    sponsorship and advertising platform, for diffusing in the whole competitive environment,

    promotional information, about their social qualities and their UN certified CSR status.

    Moreover, the Global Compact Organization truly differentiates his business members by

    classifying them in distinctive: level of involvement (UN GC Office, 2011) categories.

    Distinctions among organizations are mainly done on the basis of the content of the COP

    disclosure. Thus the statusdepends on progress in integrating the Global Compact principles

    and contributing to broader UN goals. We can thus say, that if there is a categorizing system

    it means that member organizations are ranked.

    Differentiation levels are applied annually using the most recent COP submitted

    and analyzing the degree to which the COP demonstrates progress along two

    critical dimensions:

    Global Compact implementation: Companies are expected to make continuous progress

    in their implementation of all Global Compact principles, and, ultimately, to achieve best

    practices described in the Blueprint for Corporate Sustainability Leadership.

    Transparency and disclosure: Companies are expected to communicate directly with

    their stakeholders and to be transparent about the policies and processes they have put in

    place to manage sustainability risk and opportunities. Companies are also expected to

    progress towards the use of standard reporting guidelines (like the Global Reporting Initiative

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    (GRI) reporting framework), verification, and, ultimately, towards integrated financial and

    sustainability reporting.

    Business participants that submit COPs are classified by the GC Organization in

    two categories:

    1. A business participants that submits a timely COP that meets all the COP requirements

    will be categorized as GC Active

    2. A business participant that goes beyond the minimum COP requirements by adopting and

    reporting on a range of sustainability governance and management processes can self-declare

    themselves as GC Advanced

    (United Nations Global Compact Office, 2011)

    Moreover, while GC Active VS GC Advanced are the only binary classification system

    within GC, there are several other distinctive roles within the GC Local Networks, that can be

    acquired through participation and progress in the initiative, in the following table (Figure 5)

    we have summarized the most notable high standing roles within Local Networks.

    Figure 5:Local Network high standing roles (LN stands for Local Network)

    LN Contact Person LN RepresentativeLN Steering

    CommitteeLN Champions

    It is the person who

    coordinates the day-

    to-day work of the

    Local Network and

    who is responsible forcommunicating with

    the GC Organization;

    management of the

    initiatives

    It is the person

    officially nominated

    by the LN members to

    act on behalf of the

    Local Network at the

    Annual LocalNetworks Forum and

    in the management of

    the Local Network

    logo;

    Business and cultural

    leaders of the LN.

    Steering Committee

    Members design, plan

    and report on the LN

    initiatives. Membersof a steering

    committee should

    have solid standing

    and reputation in

    their countries;

    Companies that

    demonstrate a high-

    level of commitment

    and interest in

    leading the LN

    process, who enjoy

    public trust andrecognition, and thus

    can lend credibility

    and experience to

    Global Compact

    activities;

    Data from: United Nations Global Compact Office, 2011;

    By acquiring additional roles and raising membership status, an organization can emerge

    from the Local Network mere member category. To the attainment of a new role follows:

    Improved reputational visibility; New interacting and partnering possibilities at the transnational level; Superior initiative proposal and approval power within the Local Network; More possibilities of having the organization Best Practices published by the UN and

    her agencies, also at international level;

    Enhanced bargaining power when interacting with governance institutions; Increased capacity of mobilizing UN friendly, MDG friendly and Human Rights

    friendly organizations;

    Additional chances of mythicisation of the business brand;

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    Moreover the engagement in high-status roles obliges the business to a higher grade of

    transparency, and increased transparency has a positive feedback effect on the accountability

    of individual actors: that might be more in the spotlight in initiatives on corporate social and

    environmental responsibility, and hence, the public will want to know more about them,

    forcing them to live up to higher standards of accountability and reporting (Benner and al.,

    2004) Besides, GC continuously improves and supports the role-diversification of members, to

    grant to top-business new categories for further standing advancement and distinction, such

    as the Global Compact LEAD that is a brand-new platform for corporate sustainabilityleadership: The companies that participate in Global Compact LEAD will be challenged to

    implement the Blueprint for Corporate Sustainability Leadership. (United Nations Global

    Compact Office, 2011) In addition there are many relation-building tools, like: The Leaders

    Summits, Annual Local Network Forums and Regional Meetings; That Local Networks use to

    keep in a closely-linked (straight contacts) but loosely-coupled (week hierarchic authority)

    relational systems, organizations with similar roles within GC. In this way, creating stronger

    links between groups of role-similar participants, those groups globally homogenize (and

    emerge has a distinct GC status class) by exchanging information and involving each other in

    initiatives.From all of the above described Local Network categories and role distinctions, we

    can easily reconstruct the GC Rest to Bestrole-ranking mechanism (Figure 6).

    Self made from information in: United Nations Global Compact Office Toolkits (2011)

    "Members"canparticipatetoopeninitiativesandusetheendorserlogoforGC'sPrinciplesrelatedevents

    andprojects

    Whodevelops goodCOPsobtainsthe"GCAdvanced"

    labelandismorelikeytobecome

    partof LNsteeringcommittee

    "BestPracticers"havetheircasespublishedbythe

    GCforglobalrecognition

    "Champions"areleaderswithin

    thelocalnetworkthat

    candirectlytrainother

    organizations

    "LEAD members"aretheprideand

    flagshipofthewholeGCfortherelevanceoftheircontributionstotheGCcause, theythuspaticipatetothe

    GCBlueprint

    Figure6:EmergenceofdifferentiatedstatusroleswithinGC LN

    Best

    Rest

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    This unofficial ranking system, even if not yet formalized, is actually existing: The

    membership role distinctions clearly affect the functions, responsibilities and reputational and

    relational rewards for being part of the GC Local Network initiative. Moreover, these Local

    Networks are above all interaction networks, and thus the notion of power is a dynamic and

    always redefinable combination of:

    1. Centrality: that is a measure of the interaction activity and capability of anorganization (node), it grows together with the quantity of relations (links) and thecentrality of directly linked interlocutors (neighbors).

    2. Reputation: capability of being distinguished and thus preventively recognizable byother organizations within the network and environment, that gives to the

    organization the opportunity to create and maintain personalized interactions and

    relations with other organizations.

    Both centrality ad reputation variations are closely related to the redefinition of the roles

    within the GC Local Network initiative. Consequently, participants wile role progressing, will

    wish to diffuse more information about their role-rank and standing within the GC system,

    and to protect their reputational differentiation. They do it by asking GC to formalize more

    clearly the requirements for each role, thus the entire ranking system is self-reinforcing and

    autopoietic.

    Finally, there are two categories of critics when considering GC a CSR policy-implementing

    ranking system, and both need to be addressed:

    First,Some scholars see the Compact as another code without accountability, a publicrelations document without substance. How does one know that a business that claims

    to be following the principles of the Global Compact is actually doing so? Code scholars

    argue that an independent group of monitors with quantifiable and objective measures

    that translate general principles into operating standards is the way to assure thatcompanies are accountable.(Williams O. F. 2004)

    Second, given that GC Local Networks are information-based relation-buildingpartnership networks, it is clear that Medias are expected to take a real lead and get

    involved in the GC local networks agenda by becoming a partner, reinforcing

    transparency and accountability of businesses, creating a media coalition for

    lobbying CSR issues. Media are expected to play the roles of educator and promoter of

    CSR by raising awareness and provoking public discussion on the social and

    environmental responsibility of business. (United Nations Global Compact Office,

    2011) Unfortunately, at the present state, space reserved to the Local Networks

    initiatives and role-ranking systems in Medias is extremely narrow.

    However, at least for the first critic, the UN reply was immediate, and said the following:

    institutionalization does not necessarily imply registering a network in a court or building a

    thick bureaucratic institution. Its administrative depth depends on the kind of institution is

    required. Essentially, it is about formalizing working relationships (roles) in a governance

    structure that ensures accountability and effective delivery. (United Nations Global Compact

    Office, 2011)

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    LOCAL NETWORKS: TOWARDS A NEW DIMENSION OF

    COMPETITION AND GOVERNANCE PARTNERSHIP

    The emergence of the notion ofcosmopolitan citizenship(Linklater A., 1998) introduces

    a new set of rights and obligations, applicable to the whole human race. The primary function

    of cosmopolitan citizenship is to institutionalize the commitment to limitless communication

    through participation in diverse global communities of discourse which reflect the

    heterogeneous quality of international society. (Wagner A., 2002). GC Local Network business

    joint venture reflects the fact that conventional international power relations are changing,

    the cosmopolitan citizenship movement has spread in the business environment, becoming the

    corporate citizenship movement, and Local Networks are one of his products. The GC

    initiative and Local Networks are part of what OBrien R. (1997) has called complex

    multilateralism, that is a system of social and political governance that contemplates the

    participation of business organizations and civil society beside traditional state-based formal

    institutions and agencies. Thus, State institutions are progressively emptied of their socio-

    political governance monopoly. Hollowed State-based Governments, without global-effective

    tools and resources to empower governance, will be replaced by multi-stakeholder network

    governances, with no distinct and formalized Government (evolution controlling agent).

    Empowerment or prevention of organizational and structurational revolutions in the

    aforementioned network governance systems, doesnt anymore depend on a single formalized

    entity (concept of Government). Networks organizational and structurational revolutions and

    decision making, is the result of spontaneous local emergence and rearrangements of influence

    and interaction relationships within the network. Namely, mere-network governance is a

    multi-subject, indeterminate, unformalizable, non-bureaucratic and continuously self-emerging

    and re-defining form of governance. Embeddedness is a central characteristic of networks

    whereby social relations strongly influence economic activity outcomes and synergies, by

    facilitating or disrupting trade and joint initiatives (Brian U. 1996). We can hence say, thatembeddedness is probably the founding working principle of the Global Compact, to which are

    added three other driving organizational principles and characteristics of Local Networks,

    that are:

    Interdependence: Cooperation in networks is based on the premise that none of thegroups involved can address the issue at stake by itself. As a result, multisectoral

    networks create bridges on a transnational scale among the public sector (national,

    regional or state and local governments, as well as intergovernmental groups), the

    private sector and civil society that reflect the changing roles and power among those

    groups and that pull their diverse resources together.

    Flexibility and openness: Global public policy networks come in various forms andorganizational shapes that can also adjust in the process of cooperation. As a result,

    networks structures can facilitate constant learning from both successes and

    failures.

    Complementarities instead of co-optations: Networks maintain and profit fromthe diversity of their constituencies. As a result, networks facilitate the negotiation of

    controversial issues and provide a framework for political discussion and tension. At

    the same time, they also create the conditions for the combination and coordination of

    complementary resources.

    (Held D. and Koenig-Archibugi M., 2005)

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    In practice, business organizations are likely to extend those internal Local Network

    principles to external relations with their stakeholders and environment. Moreover,

    organizations tend to preserve and respect GC acquired links and roles, consisting of

    partnership, friendship and leadership relations with:

    o Businesses in the supply chain;o Civil society organizations;o

    Government and administration entities;o Academic institutions;o Business associations;o Labor organizations;o Political parties and organizations;o Consulting groups and others agencies;

    outside GC. The result, is the comprehensive translation of GC reputational properties and

    CSVS identity outside the GC, into the competitive environment. By doing this, business

    organizations that participate to the GC initiative raise tremendously their overall socio-

    cultural acting power and thus mobilizing potential and socio-cultural influence on the

    environment. Stakeholders of those socially responsible organizations truly start recognizing

    themselves with the CSVS of the organization, that quickly diffuses through the GC Local

    Network system. For instance, Universit C Foscari, that is the first Italian academic

    organization that joined (in april 2011) the GC Local Network initiative, in less than one year

    (2011) has done a remarkable CSR reorganizing effort (Carbon Management, Sustainability

    Report, Ra.Di.Ca. project, SPPR, etc.), with great transparency (see C Foscai Sostenibile

    web-page),to become the Italian academic leader in sustainability within GC initiative, and

    thus attract, thanks to its CSVS, new prospective sponsors. We can say that her efforts

    already paid off, because her forthcoming main sponsor and business partner: ENI, has, not

    coincidentally, recently joined (23/09/2011) the Italian GC Local Network, thus thepartnership seems to have been channeled by C Foscari in the right track, the one of CSVS

    reputation mutual contagion. The GC has many other examples of successful partnerships,

    both, from the business and from the ethical point of view (see:China GC Local Network

    Office, 2010). Nevertheless, there is concern that those partnerships are subordinating the

    mission and values of the United Nations to commercial trade, investment and business rules,

    and are aiding and abetting the growing concentration of wealth and power in the hands of

    fundamentally undemocratic global corporations, with no accountability to governments or

    peoples (Citizens Compact, 2000). As Fowler A. (2000 ) says, partnerships involve not only

    different actors and institutions coming together to pursue a common goal, but also mutual

    respect, transparency, balanced power relations, and the equitable distribution of benefits,responsibilities and risks; do partnership work this way within GC?

    Certainly business interests are increasingly overlapping with societal objectives, and

    there is a growing need for collaboration between the private sector and other stakeholders

    such as governments, the United Nations system, civil society, local communities, among

    others. It is increasingly clear that the private sector does not engage in partnerships only to

    manage risks associated with negative externalities, but to better capitalize on opportunities.

    Through engaging local and global actors in partnerships, companies can acquire a better

    understanding of the nature of their operations, such as expanding the license to operate,

    improving access to markets and increasing operational efficiencies. (United Nations GlobalCompact Office, 2011) Likewise through partnerships, corporate influence within the

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    multilateral system is likely to increase. As it increases, there may be growing acceptance

    within the UN for development strategies that basically involve tinkering with the current

    model of economic globalization that provides obvious benefits for rich countries, certain social

    groups and corporations, but far less obvious benefits for poor people and countries. As

    corporate influence grows, policy approaches associated with deregulation and voluntary

    initiatives are likely to prevail over those that involve redistributive policies and binding

    regulations. Yet, historically, it is essentially the latter that have obliged business to act in

    ways more compatible with sustainable and social development. (Utting P., 2000) Theincreasing participation to GC Local Networks could thus be seen a consequence of global

    step-back or standstill in the social and environmental regulation activity at global scale.

    CONCLUSIONS

    Since, transnational organizations demand to be heard in global policy-making.

    States agents and international organizations can no longer afford to bypass the

    concerns of transnational actors who have successfully mobilized around many

    global issues and have strengthened their bargaining position with significant

    moral, financial and knowledge resources. (Benner T. and al., 2004) As all UNbusiness partnerships GC Local Networks are justified in terms of resource

    mobilization and the promotion of certain values and forms of governance. Local

    Networks are means of raising money, know-how, skill, creativity and global reach

    in the business community, employing it for development and ethical goals. No

    matter if actors participate to this global governance platform (the GC) for a variety

    of reasons, many of which have much to do with narrow self-interest rather than

    with the notion of common good and corporate social responsibility. As Arevalo J.

    has noticed (2008), from early on, the Compact was criticized for enhancing the

    image and legitimacy of big businesses, rather than enforcing social and

    environmental standards. However, institutional modernization is propelled if keyinstitutional actors integrate new ideas of their environment (trough cross-cutting

    cooperation) into their arsenal of political strategies. Networked governance can

    serve as a guiding principle and paradigm for creating flexible institutions and

    expanding organizational visions. Global Compact Local Networks can serve as

    crucial catalysts promoting the much-needed innovations in global governance, in

    order to address both the operational and participatory deficits. A utopian realism

    should thus lead us to further development of the networked governance approach

    and CSVS diffusion. Utopian, in the sense that networked governance (and CSVS)

    can help to broaden the horizon of policy options promoting the re-invention of our

    political traditions for a global, as well as local, age. (Benner and al., 2004)

    Corporate involvement in global governance must accordingly be formalized and

    supervised by civil actors, GC goes in this direction. In this way business

    implementation of social and environmental concepts will become a cultural and

    political rather than a merely technical transparency-oriented governance process.

    Prospective stakeholders of business organizations will ultimately become all agents,

    entities and institutions who share the socio-political ideals and the cultural

    identity values of a specific organization (CSVS), and will for those reasons protect

    her socio-cultural dimension of existence rather than her mere business one. The

    idea that in a sustainable world who cares about his environment wins involves that

    civil society must help diffusing the CSVS myth, supporting this business

    organizational effort, even if it is an hypocritical way of behaving.

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    Online resources

    Title (format)

    GlobalInitiatives (web-page and youtube-TV)

    C Foscai Sostenibile (web-page)

    United Nations Global Compact Tools (web-page)

    Global Compact Local Network, Italy (web-page)

    UN Global Compact myth (video)

    UN Global Compact Dilemma Game myth (video)

    Who Cares Wins myth (video)

    Responsible Investment myth (video)

    Sustainability myth (video)

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    Appendix

    A) The ten Principles of the UN Global Compact