BRANDING

I am Simon Creedy, a GraphicDesigner working in Sydney. I havean extensive experience creating,managing and designing branding tohelp build your business, and helpincrease sales for getting yourproducts noticed.

WEB

Let your website talk for you.It is important to introduce yourproducts and services in just theright way ... talking to yourcustomers in just the right way iseverything.

I build websites that are customisedto include galleries, interestingmenus and sliders showing yourproducts cleanly and in a spectacularway. Have a look at www.sydney-graphic-design.com.au and you willsee what I mean

PRICING

Most work is costed on an hourlybasis but I will attempt to accuratelyquote for final amounts where everpossible in the most cost effectiveway for you.

Contact me today to find out how Ican help you make your businesslook fabulous.

It starts with a no-cost conversation Phone 02 9427 0632, 0411 888 478or email simon@creedy.com.au

© 2011 COPYRIGHT SIMON CREEDY

G R A P H I C D E S I G N S Y D N E Y | S I M O N C R E E D Y

M Y P R O F I L E | K E E P I T S I M P L E | D I F F E R E N T I AT E

BACKGROUND

I am originally from England where Istudied Graphic Design at college for5 years in the late 70s inSouthampton. I arrived in Australia in1989 and worked with ColinHamilton in a boutique agency calledArtworks finally becoming seniordesigner after 4 years.

In 1995 I started my own GraphicDesign Studio workingpredominantly in logo design,graphic design for print, web design,working closely with marketingcompanies to help build businessidentities

GRAPHIC DESIGN & LOGOS

I do not specialise in only one area ofGraphic Design but instead offer awholistic approach covering allaspects.

I have extensive knowledge of Logodevelopment and start up businessidentity graphics.

I am well versed in all forms ofadvertising graphics, web design,logo design, packaging design and alltypes of print design such asbrochure, business cards,letterheads, flyers, tshirts... the listgoes on.

INSPIRATION

My main source of my inspiration isfrom continually being aware ofwhat graphically presents itselfaround me.

Just like the skill of sketching, it isthe continual looking and practicethat makes a designer good.

Using google, art magazines and thegraphics that surrounds us everywhere for inspiration. I amcontinually inspired by the creativityof every thing around me.

HOW MUCH IS IT REALLY WORTH

PICASSO WAS IN A PARK

WHEN A WOMAN

APPROACHED HIM AND

ASKED HIM TO DRAW A

PORTRAIT OF HER. PICASSO

AGREED AND QUICKLY

SKETCHES HER. AFTER

HANDING THE SKETCH TO

HER, SHE IS PLEASED WITH

THE LIKENESS AND ASKS

HOW MUCH SHE OWED TO

HIM. PICASSO REPLIES:

"$5,000."

THE WOMAN SCREAMED,

"BUT IT TOOK

YOU ONLY

FIVE MINUTES."

"NO, MADAM,

IT TOOK ME

ALL MY LIFE,"

REPLIED

PICASSO

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PROCESSES

I am firm believer in making a clientfeel comfortable and at ease beforestarting any work. Usually a clientwill contact me via web or justphone me. I will ask them for a FreeConsultation so they can explainwhat they want easily andcomfortably with no thought to thecosts of simply explaining.

I will then work as closely with theclient as possible to achieve anoutcome. I am extremely timeconscious and will notify a client if Ican foresee any issues coming.

TECHNIQUES

I use many different techniques,built up over the years from seeingand working in different mediums,with wide ranging software andproducts that I operate with skill andexpertise.

The style and quality of my work iscontinually changing and evolving.There is always something new and Ilike to think I improve with age.

SOFTWARE

The various software I amcomfortable in are... Indesign, QuarkXpress for page layout, Illustrator forlogo design and illustrations,Photoshop for photo manipulationand creativity with images,Dreamweaver for Web Layout, Flashfor web animation and the usualMicrosoft products that aren't reallydesigned for designers but get usedby everyone else including Word,Publisher and Powerpoint.

THE FIRE WITHIN

"THERE MAY BE A GREAT

FIRE IN OUR HEARTS, YET

NO ONE EVER COMES TO

WARM HIMSELF AT IT, AND

THE PASSERS-BY SEE ONLY

A WISP OF SMOKE."

VINCENT VAN GOGH

CONQUER FEAR

"THE MOST DIFFICULT

THING IN THE WORLD IS TO

REVEAL YOURSELF, TO

EXPRESS WHAT YOU HAVE

TO. AS AN ARTIST, I FEEL

THAT WE MUST TRY MANY

THINGS

— BUT ABOVE ALL WE

MUST DARE TO FAIL.

YOU MUST BE WILLING TO

RISK EVERYTHING TO

REALLY EXPRESS IT ALL."

JOHN CASSAVETES

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PHILOSOPHIES

Here are a few philosophies I haveadopted over the years.

If you work alone you are resposible.

My clients are always right.

It is important to add a few moreminutes to a job to make it brilliant...even if they aren’t paid for.

Keep things simple.

Always choose to work withexceptional and reliable peoplebecause they make everything youdo better.Always check your work.

Always double check your work.

Have the client check and approveyour work in writing before printing.

Don’t ever expect print to arrive ontime its either early or late.

Fairness and cost effectiveness is abig part of what I do to retainexisting customers and attract newones.

Any idea can be made to work thereare really no bad ones.

MY DETAILS

Simon CreedySydney Graphic Design

37 Epping RoadLane CoveNSW 2066

Email simon@creedy.com.auPhone (61 2) 9427 0632Mobile 0411 888 478

www.creedy.com.auwww.sydney-graphic-design.com.au

CREATIVITY

"WITHOUT AN AESTHETIC,

DESIGN YOU HAVE EITHER

THE HUMDRUM

REPETITION OF FAMILIAR

CLICHÉS OR A WILD

SCRAMBLE FOR NOVELTY.

WITHOUT THE AESTHETIC,

THE COMPUTER IS BUT A

MINDLESS SPEED

MACHINE, PRODUCING

EFFECTS WITHOUT

SUBSTANCE.

FORM WITHOUT RELEVANT

CONTENT, OR CONTENT

WITHOUT MEANINGFUL

FORM."

PAUL RAND

GOOD DESIGN

DESIGN IS NOT JUST

INSPIRATION, IT’S

MANIPULATION,

MEDIATION,

CONCENTRATION

AND PERSPIRATION.

THE FIRST IDEA ALWAYS

REQUIRES MORE WORK

SIMON CREEDY

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