Case Study for 10 Marks• Soft copy submission by 5th October 2012 thru Co-ordinators.

• Will be of 12-15 pages. Times New Roman 12 Font size and spacing of 1”.

• It carries 8 Marks. (Soft copy of Case study)

• Remaining 2 marks wll be based on the presentation. It will be given by any two members of the group. Time duration will be 6 minutes. Conducted between 15th October to 19th October’2012.

• Final submission includes for soft copy of case study, 20 research paper and data sheet.

• Introduction 1-2 pages• Literature Reviw 2-3 pages• Research Methodology ½

page• Data Analysis & Interpretation. 5-7 pages• Main findings and Conclusion 2-3 pages• Recommendation ½ pg• Limitation ½ pg• Future scope ½ pg• Referencing (atleast 20 research paper had to be

included in APA Style).

Guidelines for preparing Questionnaire

• Demographic Information in the last. It should cover basic information such as Name, Gender, Age, Income, Profession, Location, Contact id, etc.

• Prepare few basic questions, then proceed to the question based on the statements for the variables identified from secondary literature. (Minimum 20 statements)

• Do demographic analysis and try to test the hypothesis with suitable statistical tool, such as t-test, Anova or Factor analysis, etc.

• It is compulsory to imlement one statistical tool mentioned above in the CS.

• Try to figure out the interrelationship among variables.

• Sample size has to be 100. Group will be submitting the questionnaire in spiral form to CR along with the soft copy submission. You can fill the responses by both way i.e. offline and online also.

Topics4. Implications of Brand Globus on consumer

demographics and lifestyle.1. Impact of Sony Vaio Series on Students

(consumer) life style.5. Analyzing Instrumental conditioning model of

learning in Apple Apps.2. Relationship of Brand loyalty and learning

towards Gillette brand.3. Influence of Indian family consumption pattern

for P& G’s Tide brand. 7. Developing and understanding the association of

Indian cultural aspects with the Fantaa brand.

6. Analyzing the relevance of tricomponent model of Attitude for Levi’s.

8. Deriving the association of demographic & consumption patterns for Red Bull.

13. Concept of JND & its implication in Indian retail brands.(Easy Day).

10. Do Lakme brand for Beauty Parlour work on the magic of conversion of actual self-image to ideal self-image, or is it Social-ideal self image.

9. Impact of Motivation for series of initiatives thru brand Vodafone.

12. Impact of group influence on the consumption pattern of Websites known for Discount strategy only. (Snapdeal.com)

11. Analyze the corelation of ( TVS) brand loyalty with consumer learning.