7/30/2019 735-GoodmanJonathan

1/22

Halyard ConsultingSchema in WordPress

SMX East 2012

7/30/2019 735-GoodmanJonathan

2/22

About Halyard Consulting

Established: 2007 Client Focus: Small to Medium Businesses Development: WordPress Exclusive Services: Full Range of Internet Marketing

7/30/2019 735-GoodmanJonathan

3/22

Why We Need Schema

7/30/2019 735-GoodmanJonathan

4/22

Changing the Header

7/30/2019 735-GoodmanJonathan

5/22

Inserting Schema Code

Avatar

Director: James

Cameron (born August 16, 1954)

Science fiction

7/30/2019 735-GoodmanJonathan

6/22

Client

Case Studyhttp://OlgerFallasPainting.com

7/30/2019 735-GoodmanJonathan

7/22

Google Result

7/30/2019 735-GoodmanJonathan

8/22

Yoast's Wordpress SEO

7/30/2019 735-GoodmanJonathan

9/22

Facebook

Open Graphhttp://developers.facebook.com/tools/debug

7/30/2019 735-GoodmanJonathan

10/22

Yoast Site: Facebook

7/30/2019 735-GoodmanJonathan

11/22

Yoast Page: Facebook

7/30/2019 735-GoodmanJonathan

12/22

Yoast: Open Graph Code

7/30/2019 735-GoodmanJonathan

13/22

Facebook Debug Tool

7/30/2019 735-GoodmanJonathan

14/22

Google+

http://www.google.com/webmasters/tools/

richsnippets

7/30/2019 735-GoodmanJonathan

15/22

Yoast Page: Google+

7/30/2019 735-GoodmanJonathan

16/22

Yoast: rel="Author"

7/30/2019 735-GoodmanJonathan

17/22

Google Rich Snippets Tool

7/30/2019 735-GoodmanJonathan

18/22

Twitter

Cardhttps://dev.twitter.com/docs/cards

7/30/2019 735-GoodmanJonathan

19/22

Twitter:Yoast Social

7/30/2019 735-GoodmanJonathan

20/22

Hcard

Microformatshttp://microformats.org/wiki/hcard

7/30/2019 735-GoodmanJonathan

21/22

HCard Microdata

hcard

fn = Olger Fallas Painting

adr street-address = 1801 Springfield Avenue locality = Maplewood region

= New Jersey postal-code = 07040

tel value = 973-885-1461 email value = olgerfallaspainting@yahoo.com

geo latitude = 40.7214924 longitude = -74.263983url = http://twitter.com/#!/Olgerf rel = me Twitter = http://twitter.com/#!/

Olgerf

url = http://www.facebook.com/olgerfallaspainting rel = me Facebook =

http://www.facebook.com/olgerfallaspainting

url = http://www.linkedin.com/pub/olger-fallas/18/783/772 rel = me

LinkedIn = http://www.linkedin.com/pub/olger-fallas/18/783/772

link-type-author = https://plus.google.com/116452374847591994286/

page_id = 108030639234563

locale = en_us admins = 703370500

title = Learn More About Olger Fallas Painting

description = This page is about Olger Fallas Painting which provides

Maplewood New Jersey and surrounding areas with contractor home

improvement.

url = http://olgerfallaspainting.com/about-olger-fallas-painting/

site_name = Olger Fallas Painting type = article image = http://

cdn.olgerfallaspainting.com/wp-content/uploads/logo.png

7/30/2019 735-GoodmanJonathan

22/22

Thank You!

Phone: 800-641-9157Email: jgoodman@halyardconsulting.com

Website: http://halyardconsulting.com

Twitter: HalyardConsult

Facebook: HalyardConsulting