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Free People Getting Ahead with Google+

SMX East Conference

10/3/2012

Jed Paulson

Director of eCommerce & Marketing

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Who is Free People?

Womens specialty apparel retailer within URBN

Boho, sexy, tomboy, festival, beach, vintage

Wholesale, Retail, Online

FY2012 Revenues at $250M (URBN @ $2.5B)

2

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Our Social Strategy

Be everywhere she is

Content, Product, People, Service

Home office leads, but our 75 stores are key

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Social Growth

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Oct-09

Dec-09

Feb-10

Apr-10

Jun-10

Aug-10

Oct-10

Dec-10

Feb-11

Apr-11

Jun-11

Aug-11

Oct-11

Dec-11

Feb-12

Apr-12

Jun-12

Aug-12

Oct-12

Follower Count by Month

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I know what your thinking

Yes, we have nearly 1M followers on G+

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Howd we do it?

1. Early adopter

2. Get verified

3. Amazing content and daily updates

4. It helps that were in fashion

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Hows it performing?

We have seen very positive growth in Organic

Search traffic, corresponding to our G+ growth

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Organic Visits

Organic Visits

Sessions and sales via G+ are low, but

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We like the G+ integration with Search

Knowledge Graph Sidebar

Personal Results

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Desired Functionality & Whats Next

1. Reporting and follower insights2. Associate Store G+ pages with Brand parent

page

Whats Next?

Hangouts

Get styled by our Creative Director DIY Live with our Blog team

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Thank You!!

www.freepeople.com