71872242 Architectural Design Concepts

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Kuwait University

College of Engineering and PetroleumDepartment of Architecture

Architectural Design 4

Spring 2009

Dr. Yasser Mahgoub

Design Concepts

Dr.YasserMahgoub

Digitally signed by Dr.Yasser MahgoubDN: CN = Dr. YasserMahgoub, C = KW, O =Kuwait University, OU =Dept. of ArchitectureReason: I am the author ofthis documentDate: 2009.03.29 08:37:48+03'00'


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What is a concept?Why is it important to have a concept in

your design?How to communicate your concept?


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Introduction

The design process works with information andideas simultaneously on many levels.

Designing is a reciprocal action and reflection.

One assembles the puzzle picture by searchingfor fits; piece after piece is picked up, tried, and

found to be a misfit until, finally, the right piece

steps into place.

The designers mind searches memory to find

elements that meet their needs of the givenproblem.


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Introduction

Creativity comes into play and the efforts to findapproaches that will be original, aestheticallysatisfying, valid solutions to the problemsdefined through programming.

Even experienced and highly skilled designersoften find it difficult how this aspect of thedesign process works.

They will say that they think about theproblem until they are hit by an idea.


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Concepts Sphere Diagram


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Definitions ofConcept

Idea

Theory

Notion Parti (French)

Conception

Opinion

Abstraction

Philosophy

Belief

Inspiration

Image

View

Intention Plan

Fancy

Thought

Impression

Hypothesis

Supposition

DESIGN


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Dimensions of Concepts

Any building concept should provide:

Exterior Expression

Interior Experience


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Levels of Expression

The concept should be appeal to both:

The Normal Layman

The Professional Specialist


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Elements of Concept Generation and Expression

Function

FormMaterials

Structure

Lighting

Ventilation

Socio-CulturalExperiential

MeaningPhilosophy


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Concepts Translations Visual and Verbal


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Concept Generators and Design Levels

Concept

Design Levels

Form

Structure

Function

Socio-Cultural

Sustainability

Experience

Meaning

Philosophy

C C i i


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Concepts Criteria

Summary


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Concept Generators


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Site Determinants

Topography Climate

Geography

Demographic

Geology

History

Social characteristics and conditions

Economic conditions

Legal, legislative and administrative conditions

Location and visual aspects

Land use Characteristics of man-made environment

Circulation

Technology Others


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Physical Concepts

Location View

Harmony with nature

Underground architecture


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Cultural Factors

Historical factors Religious factors

Social factors

Economic factors

Political factors

Functional factors


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Spatial Relations The pragmatic space The perceptual space

The existential space

The cognitive space

The abstract space


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Qualities of Space Proportion Scale

Form

Definition

Color

Texture

Pattern

Enclosure

Light View


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Visual Design Factors: Form Characteristics

Continuity Sequence

Repetition and Rhythm

Balance: Symmetrical & Asymmetrical

Proportion

Pattern, texture and color

Hierarchy

Transparency

Direction Motion

Time

Sensory Qualities


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Visual Design Factors: Visual factors

Visual perception: Structural approach - Evaluativeapproach

Orientation

Spacescape Lynch 1 (Image of the City): path, node, edge,

district, and landmarks

Lynch 2 (Theory of Place): Legibility, Structure andIdentity, Imageability and Sequentiality


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Visual Design Factors: Visual Organization

Gestalt Theory (Proximity, similarity, continuity, closure) Law of Proximity

Law of Similarity

Law of Continuity: good continuance

Law of Closure: forces of organization

Symmetry, Inclusiveness, Unity, Harmony, Regularity,

Conciseness, Maximal Simplicity


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Illustrations of Concepts


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E l


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Examples


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