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Amity Business School

1

Amity Business School

MBA, Semester 1

OB

Dr. Anshu Yadav

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Amity Business SchoolAttitude

Predisposition to respond in positive or

negative way to someone or something in

ones environment

Attitudes are evaluative statements - either

favourable or unfavourable concerning the

objects, people or events

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Attitudes

Attitudes

Evaluative

statements orjudgmentsconcerningobjects,

people, orevents.

Affective ComponentThe emotional or feeling segmentof an attitude.

Cognitive componentThe opinion or belief segmentof an attitude.

Behavioral ComponentAn intention to behave in a certainway toward someone or something.

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Example

Cognitive = EvaluationMy supervisor gave a promotion

to a coworker who deserves it

less than me

Affective = Feeling

I dislike my supervisor

Behavioural = Action

I am looking for other work

I have a complain for my supervisor

Negative Attitude

Towards Supervisor

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Measuring the A-B

Relationship

Recent research indicates that attitudes (A)

significantly predict behaviors (B) when

moderating variables are taken into account.

Moderating Variables

Importance of the attitude

Specificity of the attitude

Accessibility of the attitude

Social pressures on the individual

Direct experience with the attitude

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Self-Perception Theory

Attitudes are used after the fact to make sense

out of an action that has already occurred.

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Types of Attitudes

Job InvolvementIdentifying with the job, actively participating in it,and considering performance important to self-worth.

Organizational CommitmentIdentifying with a particular organization and itsgoals, and wishing to maintain membership in theorganization.

Job SatisfactionA collection of positive and/or negative feelings thatan individual holds toward his or her job.

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Types of Attitudes

Employee Engagement

An individuals involvement with, satisfaction with, and

enthusiasm for the organization.

Perceived Organizational Support (POS)

Degree to which employees feel the organization cares

about their well-being.

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The Theory of Cognitive

Dissonance

Leon Festinger originated the concept

of cogni t ive dissonance, defining it as

inconsistency between two thoughts.Cognitive dissonance may arise when a

person engages in an act that is

discrepant from ones self-concept.

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