700403TT01 - Syllabus 2016
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Transcript of 700403TT01 - Syllabus 2016
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HO CHI MINH CITY UNIVERSITY OF TECHNOLOGYSCHOOL OF INDUSTRIAL MANAGEMENT
PRINCIPLES OF MARKETING
V TH DNG, PHD.
NGUYN THI HNG, MSC.
JANUARY 20!
This course provides bsic !r"e#i$% "$o&'ed%e i$c'udi$% !r"e#i$% !$%e!e$# process(ST) s#r#e%*( !r"e#i$% Mi+, I$ ddi#io$( so!e up-#o-d#e #opics such s CSI( re'#io$ship!r"e#i$% $d cus#o!er e.ui#* &i'' 'so be discussed duri$% #he course,
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S"##$%&'
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C&*'5 O%65+)375This course is desi%$ed #o provide u$der%rdu#e s#ude$#s bsic pri$cip'es o0 Mr"e#i$%
#heor* $d up-#o-d#e pproches #o so've !r"e#i$% prob'e!s $d issues #h# co!p$ies
re 0ci$%, Duri$% #he course( '' #he i!por#$# Mr"e#i$% co$cep#s( #ech$i.ues( $d
s#r#e%ies such s !r"e# oppor#u$i#* $'*sis( co!pe#i#io$( !r"e#i$% co!pe#i#ive !ode's(
!r"e# se%!e$##io$( #r%e#i$%( posi#io$i$%( $d !r"e#i$% !i+ &i'' be discussed, I$ ddi#io$
#o !r"e#i$% "$o&'ed%e %i$( s#ude$#s &i'' 'so i!prove sever' i!por#$# !$%eri' s"i''s
such s redi$%( prese$##io$( propos' $d repor# &ri#i$% $d de0e$di$%( #e! &or"(
i$0or!#io$ see"i$%( $d d# $'*sis 3bo#h .u'i##ive $d .u$#i##ive d#4,
T58) 9:'
7o#'er( ),( Ar!s#ro$%( G, 3@9>;4 Principles of Marketing, >=#hed, E$%'$d5 )erso$,
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T5$@ *:=s#ude$#s &i'' be ssi%$ed i$#o s!'' %roups o0 ;-: !e!bers, S#ude$#s &i'' &or"i$ #heir %roups '' c'ss c#ivi#ies such s %roup ssi%$!e$#s( pro2ec#s( $d discussio$s,Re!e!ber #his is #e! &or" $o# $ i$dividu' &or", You &i'' be ev'u#ed !i$'* #hrou%h*our co$#ribu#io$s #o #he #e!,
P*5'5()$)3(=s#ude$#s &i'' be re.uired #o prese$# #heir ssi%$!e$#s( propos'( or pro2ec#0i$di$%s i$ c'ss, I# is reco!!e$ded #h# #he prese$##io$s shou'd be prepred b* usi$%)o&er)oi$# $d pro0essio$''* desi%$ed,
S5$*+3( >* 3(>*@$)3(= i$ order #o !ee# #he re.uire!e$#s o0 #his course( s#ude$#sshou'd 'so "$o& ho& #o serch 0or i$0or!#io$ #hrou%h di00ere$# sources $d ch$$e's,S#ude$#s shou'd be 0!i'ir &i#h serch e$%i$e such s Goo%'e i$ #he i$#er$e#,
S*) ;&3BB5'= sever' shor# .uies &i#h !u'#ip'e choice .ues#io$s $dB or discussed.ues#io$s &i'' be %ive$ duri$% #he course,
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T&)* C#$''= R@= T9A A 9&3#
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C&*'5 S+5
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Mr"e# Tr%e#i$%
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GUIDE FOR INDIVIDUAL ASSIGNMENT
T$':I$ perso$( prepre $ ou#'i$es o$e o0 #he c!pi%$s 0ro! #he @99@-@9>= I)A E00ec#ive$essA&rds, You !us# co!p'e#e $ cde!ic repor# 0or!# #o co$duc# #he ssi%$!e$#, The so0#-cop* o0 repor# !us# be sub!i##ed vi E-Ler$i$% b* >>B98B@9>:,
Report Format
The assignment must follow the academic report in APA style format. The report
length is from 1000 to 1500 words (Excluding Table of content !eferences and
Appendix".
#ont$ Arial% &i'e$ 1% )ining space$ 1.5%
R5?*) S)*&+)&*5Your repor# shou'd !"e use o0 re'ev$# 0i%ures( di%r!s $d visu's 0ro! #he I)A cse $dshou'd ou#'i$e #he 0o''o&i$% "e* e'e!e$#s o0 #he c!pi%$
I$#roduc#io$ o0 #he br$d( )rob'e!sBSi#u#io$ o0 #he br$d( Ob2ec#ives o0 #he c!pi%$( Tr%e# cus#o!ers 0or #he c!pi%$( Cre#ive S#r#e%*( Medi( pro!o#io$ S#r#e%*( Resu'#s Ev'u#io$ #ech$i.ues(
S&*+5'So0# copies o0 #he &rd ppers &i'' be pos#ed o$ E-Ler$i$% i$ ee" >,Di%r!sB0i%uresB#b'esBvisu's c$ be copied i$#o )o&er)oi$#,O#her re'#ed i$0or!#io$ c$ be %#hered 0ro! I$#er$e#,
I(
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GUIDE FOR GROUP PROJECT
. M5@%5*' > G*&?=: s#ude$#s i$ %roup, No !ore #h$ : %roups i$ c'ss,
2. R5;&3*5@5() >* G*&? R5?*)=
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J
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#Ded'i$e Re.uire!e$#s
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Visi# $d observe #he C.? )*$ S&?5*@$*:5)3Vivo Ci#*(Dis#ric# ?4( #he$ pic" o$e speci0ic produc#, Co!p'e#e #herepor#( &hich provides i$0or!#io$ bou#5
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reso$s4
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; 9:B9=B@9>:
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= >8B9=B@9>:
A$'*i$% produc#s prici$% s#r#e%*( bse o$ su%%es#ed.ues#io$s5
What is the pricing objective of the product?
What is the customer willing to pay for product?
Can you offer different levels of products orservices at different price points?
How can you adjust the prices?
: @9B9=B@9>:
A$'*i$% produc#s dis#ribu#io$ s#r#e%*( bse o$ su%%es#ed.ues#io$5
What kind of distribution channel and strategy
that product apply?
What are the issues that the product might face
in their distribution strategy?
How should you deal with those issues?
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A$'*sis is $o# bsed o$re'ev$# seco$dr* $dpri!r* d#,Sources o0 re0ere$ces 0or#he d# re $o# ci#ed$d $o# re'ib'e,No or 'i!i#ed co$cep#u'bc"%rou$d 0or!r"e#i$% p'$Desi%$ o0 !r"e#i$%
ob2ec#ives re $o#SMART $d $o# bsedo$ $* 0c#ors such shis#oric' d#( i$dus#r*d#( 0orecs#i$% d#(co!p$* ob2ec#ives $ds#r#e%*,Mr"e#i$% so'u#io$s re$o# re'ev$# $d prc#ic'
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A'' #e! !e!bersc#ive'* i$vo've i$ #heprese$##io$ $d suppor#ech o#her,
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&5')3('$(=!i$u#es,M$* !e!bers o0 #he%roup i$vo've i$ #hisc#ivi#*,
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e00ec#ive'* desi%$,S#$drd &ri##e$ E$%'ish i$use 0or #he &ho'e repor#,
)ro0essio$' 0or!# $ddesi%$ o0 #he 0i$' repor#,Missi$% o$e co!po$e$#Less #h$ = spe''i$% $d%r!!#ic' !is#"esA'' #he chr#s( 0i%ures(#b'es re e00ec#ive'*desi%$,S#$drd &ri##e$ E$%'ish i$
use 0or !os# pr# o0 #herepor#,
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Good $'*sis o0seco$dr* $d pri!r*d# 0or !os# pr#s o0 #he!r"e#i$% p'$,)rovide re'ib'e sources0or re0ere$ce 0or !os# d#$d i$0or!#io$,)rovide so!e co$cep#u'
bc"%rou$d 0or !r"e#i$%p'$,Desi%$ o0 !r"e#i$%ob2ec#ives re SMARTbsed o$ so!e 0c#ors3$o# ''4 such s his#oric'd#( i$dus#r* d#(0orecs#i$% d#( co!p$*ob2ec#ives $d s#r#e%*,)rovide prc#ic' $dre'ev$# !r"e#i$%so'u#io$s,E!p'o* so!e o0 #hesu%%es#io$s $dreco!!e$d#io$s 0or #hei$s#ruc#or $d c'ss!e!bers i$ #heprese$##io$ 0or i!provi$%#he repor#,
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0or !r"e#i$% p'$Desi%$ o0 !r"e#i$%ob2ec#ives re $o#SMART $d $o# bsedo$ $* 0c#ors such shis#oric' d#( i$dus#r*d#( 0orecs#i$% d#(co!p$* ob2ec#ives$d s#r#e%*,Mr"e#i$% so'u#io$s re$o# re'ev$# $dprc#ic',No# e!p'o* $* o0 #hesu%%es#io$s $dreco!!e$d#io$s 0or#he i$s#ruc#or $d c'ss!e!bers i$ #heprese$##io$ 0ori!provi$% #he repor#,
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