700403TT01 - Syllabus 2016

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    HO CHI MINH CITY UNIVERSITY OF TECHNOLOGYSCHOOL OF INDUSTRIAL MANAGEMENT

    PRINCIPLES OF MARKETING

    V TH DNG, PHD.

    NGUYN THI HNG, MSC.

    JANUARY 20!

    This course provides bsic !r"e#i$% "$o&'ed%e i$c'udi$% !r"e#i$% !$%e!e$# process(ST) s#r#e%*( !r"e#i$% Mi+, I$ ddi#io$( so!e up-#o-d#e #opics such s CSI( re'#io$ship!r"e#i$% $d cus#o!er e.ui#* &i'' 'so be discussed duri$% #he course,

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    S"##$%&'

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    T5$@ *:=s#ude$#s &i'' be ssi%$ed i$#o s!'' %roups o0 ;-: !e!bers, S#ude$#s &i'' &or"i$ #heir %roups '' c'ss c#ivi#ies such s %roup ssi%$!e$#s( pro2ec#s( $d discussio$s,Re!e!ber #his is #e! &or" $o# $ i$dividu' &or", You &i'' be ev'u#ed !i$'* #hrou%h*our co$#ribu#io$s #o #he #e!,

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    GUIDE FOR INDIVIDUAL ASSIGNMENT

    T$':I$ perso$( prepre $ ou#'i$es o$e o0 #he c!pi%$s 0ro! #he @99@-@9>= I)A E00ec#ive$essA&rds, You !us# co!p'e#e $ cde!ic repor# 0or!# #o co$duc# #he ssi%$!e$#, The so0#-cop* o0 repor# !us# be sub!i##ed vi E-Ler$i$% b* >>B98B@9>:,

    Report Format

    The assignment must follow the academic report in APA style format. The report

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    #ont$ Arial% &i'e$ 1% )ining space$ 1.5%

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    GUIDE FOR GROUP PROJECT

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    A$'*sis is $o# bsedo$ re'ev$# seco$dr*$d pri!r* d#,Sources o0 re0ere$ces0or #he d# re $o#ci#ed $d $o# re'ib'e,No or 'i!i#edco$cep#u' bc"%rou$d

    0or !r"e#i$% p'$Desi%$ o0 !r"e#i$%ob2ec#ives re $o#SMART $d $o# bsedo$ $* 0c#ors such shis#oric' d#( i$dus#r*d#( 0orecs#i$% d#(co!p$* ob2ec#ives$d s#r#e%*,Mr"e#i$% so'u#io$s re$o# re'ev$# $dprc#ic',No# e!p'o* $* o0 #hesu%%es#io$s $dreco!!e$d#io$s 0or#he i$s#ruc#or $d c'ss!e!bers i$ #heprese$##io$ 0ori!provi$% #he repor#,

    >@