7 ways to ROCK a TECH CONFERENCE
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TO ROCK A TECH CONFERENCE SEVEN ACTIONABLE WAYS
Transcript of 7 ways to ROCK a TECH CONFERENCE
TO ROCK A TECH CONFERENCESEVEN ACTIONABLE WAYS
TO ROCK A TECH CONFERENCESEVEN ACTIONABLE WAYS
“Awesome video summary of #websummit
highlights by our new friends at Floown!”- re:3D
“If you are curious how Web Summit 2015 was, this video gives a great feeling of it.”- MYia
THE BIG WHY!?!
THE BIG WHY!?!Why visit a tech conference?
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
• Garner great exposure
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
• Garner great exposure • Help you expand your network
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
• Garner great exposure • Help you expand your network • Let you build authority
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
• Garner great exposure • Help you expand your network • Let you build authority • Make you improve sales
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
• Garner great exposure • Help you expand your network • Let you build authority • Make you improve sales • Stimulate team bonding
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
• Garner great exposure • Help you expand your network • Let you build authority • Make you improve sales • Stimulate team bonding• Serve as a milestone
THEY’RE COSTLY, TIME CONSUMING & SUCK UP
RESOURCES
But they also…
• Garner great exposure • Help you expand your network • Let you build authority • Make you improve sales • Stimulate team bonding• Serve as a milestoneARE FUN!
DEFINE YOUR GOALS FIRST!
If you’re going… MAKE SURE YOU:
DEFINE YOUR GOALS FIRST!
If you’re going… MAKE SURE YOU:
• Decide what you want out of it
DEFINE YOUR GOALS FIRST!
If you’re going… MAKE SURE YOU:
• Decide what you want out of it• Pick your A-Team
DEFINE YOUR GOALS FIRST!
If you’re going… MAKE SURE YOU:
• Decide what you want out of it• Pick your A-Team • Research attendees
DEFINE YOUR GOALS FIRST!
If you’re going… MAKE SURE YOU:
• Decide what you want out of it• Pick your A-Team • Research attendees • Prepare to use the next
7 WAYS to actually ROCK IT!
1. REPORT, REPORT, REPORT
People love to SHARE their EXPERIENCESVideo is KING, photos are nice, but at the very least write something!
People love to SHARE their EXPERIENCESVideo is KING, photos are nice, but at the very least write something!
What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook.
People love to SHARE their EXPERIENCESVideo is KING, photos are nice, but at the very least write something!
What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook.
Why? Fellow attendees, the organizers, and people interested in your company love to share those things. It can get you a lot of positive exposure. It's also nice for the homefront. They see what you're up to. And if anything… it's a nice memory.
People love to SHARE their EXPERIENCESVideo is KING, photos are nice, but at the very least write something!
What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook.
Why? Fellow attendees, the organizers, and people interested in your company love to share those things. It can get you a lot of positive exposure. It's also nice for the homefront. They see what you're up to. And if anything… it's a nice memory.
PRO TIPS:
• Invest in a decent camera• Make sure everyone actively takes pictures with their phone
• Bring a laptop, hard disk and enough cables to connect every device• Write everything down while you experience it• Find UNCOPYRIGHTED music in advance
People love to SHARE their EXPERIENCESVideo is KING, photos are nice, but at the very least write something!
What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook.
Why? Fellow attendees, the organizers, and people interested in your company love to share those things. It can get you a lot of positive exposure. It's also nice for the homefront. They see what you're up to. And if anything… it's a nice memory.
PRO TIPS:
• Invest in a decent camera• Make sure everyone actively takes pictures with their phone
• Bring a laptop, hard disk and enough cables to connect every device• Write everything down while you experience it• Find UNCOPYRIGHTED music in advance
2. AN ORIGINAL PHYSICAL PROP
Make it relevant to your locationB
ecause you need a conversation starter that’s better than “Hi!”
Make it relevant to your locationB
ecause you need a conversation starter that’s better than “Hi!”
“Pick something that potentially can put a smile on someones face” “Something that relates to a lot of people”
“AND make it portable”
Make it relevant to your locationB
ecause you need a conversation starter that’s better than “Hi!”
What we did? We brought coasters to the Web Summit in Dublin. It’s easy to guess why… Pubs galore in Dublin and there’s no better way to CONNECT with someone than during a nice drink in the pub.
“Pick something that potentially can put a smile on someones face” “Something that relates to a lot of people”
“AND make it portable”
Make it relevant to your locationB
ecause you need a conversation starter that’s better than “Hi!”
“Pick something that potentially can put a smile on someones face” “Something that relates to a lot of people”
“AND make it portable”
What we did? We brought coasters to the Web Summit in Dublin. It’s easy to guess why… Pubs galore in Dublin and there’s no better way to CONNECT with someone than during a nice drink in the pub.
3. ACT QUICKLY
Seize the moment, any momentSo make sure you are THERE to enjoy THE MOMENT
Seize the moment, any momentSo make sure you are THERE to enjoy THE MOMENT
Account for little sleepABR - ALWAYS BE READYDon’t think too much about it, it’s the speed that matters
Seize the moment, any momentSo make sure you are THERE to enjoy THE MOMENT
Account for little sleepABR - ALWAYS BE READYDon’t think too much about it, it’s the speed that matters
What we did? While we were in Hong Kong to attend RISE Conf we posted a video of our experience on the SAME DAY… It was shared OFTEN… And during Web Summit we took a morning run with Stripe co-founder John Collison, and met Chris Froome.
Seize the moment, any momentSo make sure you are THERE to enjoy THE MOMENT
Account for little sleepABR - ALWAYS BE READYDon’t think too much about it, it’s the speed that matters
What we did? While we were in Hong Kong to attend RISE Conf we posted a video of our experience on the SAME DAY… It was shared OFTEN… And during Web Summit we took a morning run with Stripe co-founder John Collison, and met Chris Froome.
Seize the moment, any momentSo make sure you are THERE to enjoy THE MOMENT
Account for little sleepABR - ALWAYS BE READYDon’t think too much about it, it’s the speed that matters
What we did? While we were in Hong Kong to attend RISE Conf we posted a video of our experience on the SAME DAY… It was shared OFTEN… And during Web Summit we took a morning run with Stripe co-founder John Collison, and met Chris Froome.
4. BRING A(-)TEAM
Don’t be a lonerYou need a team to have your back
Don’t be a lonerYou need a team to have your back
Who’s there to distract your rivals when you want to talk to someone important?Who can hold the fort (booth) when you’re out there meeting, pitching and learning?Who’s able to report everything, while you can focus on the experience?
Don’t be a lonerYou need a team to have your back
Who’s there to distract your rivals when you want to talk to someone important?Who can hold the fort (booth) when you’re out there meeting, pitching and learning?Who’s able to report everything, while you can focus on the experience?
What we did? We went both to RISE Conf in Hong Kong and Web Summit in Dublin with a team of five. All with diverse skills and knowledge.
Don’t be a lonerYou need a team to have your back
Who’s there to distract your rivals when you want to talk to someone important?Who can hold the fort (booth) when you’re out there meeting, pitching and learning?Who’s able to report everything, while you can focus on the experience?
What we did? We went both to RISE Conf in Hong Kong and Web Summit in Dublin with a team of five. All with diverse skills and knowledge.
Don’t be a lonerYou need a team to have your back
Who’s there to distract your rivals when you want to talk to someone important?Who can hold the fort (booth) when you’re out there meeting, pitching and learning?Who’s able to report everything, while you can focus on the experience?
What we did? We went both to RISE Conf in Hong Kong and Web Summit in Dublin with a team of five. All with diverse skills and knowledge.
BONUS: You’ll be able to attend every party
5. CONNECT, DON’T JUST PITCH
Curiousness is all you really need
Curiousness is all you really need
It's tempting to start off with your pitch... you only get one chance RIGHT?
Curiousness is all you really need
It's tempting to start off with your pitch... you only get one chance RIGHT?
WRONG! Start with a question, and make your goal not to sell/convince/manipulate, but to build a relationship
Curiousness is all you really need
It's tempting to start off with your pitch... you only get one chance RIGHT?
WRONG! Start with a question, and make your goal not to sell/convince/manipulate, but to build a relationship
They will remember the face behind the business card if it was likable. At least we do… Most probably who you’re speaking to is too busy to buy/register/invest at the spot anyway.
Curiousness is all you really need
It's tempting to start off with your pitch... you only get one chance RIGHT?
WRONG! Start with a question, and make your goal not to sell/convince/manipulate, but to build a relationship
They will remember the face behind the business card if it was likable. At least we do… Most probably who you’re speaking to is too busy to buy/register/invest at the spot anyway.
If people feel you are genuinely interested in them, they'll give you all the space to pitch your ideas... And guess what... They might just LISTEN to
what you have to say!
6. MEET YOUR PEERS
Discover the friendly face behind the Laptop
It’s truly great to
Discover the friendly face behind the Laptop
It’s truly great to
What we did? During Web Summit & RISE Conf we met a lot of the companies we partner with in person. It adds so much value when you can establish a relationship by having a real-life conversation.
Discover the friendly face behind the Laptop
It’s truly great to
What we did? During Web Summit & RISE Conf we met a lot of the companies we partner with in person. It adds so much value when you can establish a relationship by having a real-life conversation.
7. HAVE FUN!
No,really!It's not always about the business. Fun works contagiously.
No,really!It's not always about the business. Fun works contagiously.
No one wants to talk to a depressed complainer with a bad attitude.
It also makes you look successful! If they're having fun, they must be doing good…
It’s a great team bonding experience. You’ll come back more motivated.
No,really!It's not always about the business. Fun works contagiously.
No one wants to talk to a depressed complainer with a bad attitude.
It also makes you look successful! If they're having fun, they must be doing good…
It’s a great team bonding experience. You’ll come back more motivated.
No,really!It's not always about the business. Fun works contagiously.
FUN, FUN, FUN!No one wants to talk to a depressed complainer with a bad attitude.
It also makes you look successful! If they're having fun, they must be doing good…
It’s a great team bonding experience. You’ll come back more motivated.
FINAL BONUS
A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What
makes you great!
A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What
makes you great!
PITCHING your IDEAS a THOUSAND TIMES
A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What
makes you great!
PITCHING your IDEAS a THOUSAND TIMES
Seeing the different responses
A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What
makes you great!
PITCHING your IDEAS a THOUSAND TIMES
Seeing the different responses
IT’S INVALUABLE!
FOLLOW THE FLOOWN STORY@FLOOWNHQ x /FLOOWNTUBE x WWW
FOLLOW THE FLOOWN STORY@FLOOWNHQ x /FLOOWNTUBE x WWW
“Seriously amazing stuff..”- Friend from the founder
FOLLOW THE FLOOWN STORY@FLOOWNHQ x /FLOOWNTUBE x WWW
“I love that company!”- The fourth employee
“Seriously amazing stuff..”- Friend from the founder
FOLLOW THE FLOOWN STORY@FLOOWNHQ x /FLOOWNTUBE x WWW
“I follow them on Twitter, and it changed my life.” - Anonymous Floown Investor
“I love that company!”- The fourth employee
“Seriously amazing stuff..”- Friend from the founder
