7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into An Online Lead...
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Transcript of 7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into An Online Lead...
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7 Ways To
Explode
Your Sales
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By Translating Your
Offline Skills
Into An Online Lead
Generation Machine
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A recent testimonial...
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Like offline marketing, online marketing will only get RESULTS for
your business if you develop and implement an effective STRATEGY.
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#1 Discover what your target market wants
so that your retailing business has a chance of survival…
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You are already spending time and effort (and perhaps even
money) trying to predict what your customers want...
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and trying to increase the chances of them buying it
from YOU.
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Online, this translates into Keyword Research &
Search Engine Optimisation (SEO)
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The purpose of Keyword Research is to discover
what search terms (keywords) people in your
target market are using when they search online
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The purpose of SEO is to ensure that YOUR website appears high up in the search results for the search
term they used - not the search term you think they should have
used!
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Why Bother? Effective Keyword Research & SEO
will ensure YOUR website gets large volumes of Visitors who are
looking for exactly what you’re ready to sell them
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#2 Automate the process of keeping in contact with your
website visitors AFTER THEY’VE LEFT YOUR WEBSITE
so you get more than one chance to build a relationship and sell
your products…
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You are already
sending and receiving
emails every day
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Emails can easily be translated into
profit generating marketing tools
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Autoresponder software (simply software which collects email
addresses and can send out large volumes of scheduled or one-off
emails) allows you to:
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Add email capture forms to your website to build a LIST(database) of subscribers – so you can keep in contact with them
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Send out emails at pre-arranged intervals or as one-off broadcasts sharing valuable information, advice, news and links to products/special offers
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Analyse email open rates and click thru’ rates
and adjust accordingly
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Why Bother? Email Marketing allows you to turn casual one-off Visitors into paying
Customers
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#3 Become the “go to” expert in your niche
so that your customers trust you to give them the best advice and
sell them the right product…
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You are already using
Microsoft Word to create Documents
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Online, this translates easily into creating and sharing WordPress Blog Posts as they both use very similar WYSIWYG (what you see is what you get) editors.
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A Blog is just a website made up of articles or “posts” which your web
visitors can comment on.
Blogging will allow you to:
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Share relevant information, advice, news, product reviews etc (builds authority and sends traffic back to your website)
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Encourage interaction and discussion (build profitable business relationships and is a great form of market research)
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Post regularly to achieve great search engine rankings (the search engines love fresh up-to-date content)
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Why Bother? Blogging will elevate you above
your Competitors and increase your Sales
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#4 Put your Customer Service on steroids so that you can tap into a
massive pool of prospective buyers and make better use of
your time…
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You are already
spending alot of time every
day on Customer Service....
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...which includes sharing valuable advice
with your customers and answering the
same questions over and over again
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Online, this translates perfectly into Social Media
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Use Social Media platforms like Facebook and
Twitter as tools to help you:
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Create a community of people who are
interested in or need solutions to problems relating
to your area of expertise – ie –
potential buyers
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Share valuable content (tips, articles, videos etc) which meets their needs and turns them into loyal advocates of your brand – the power of “word of mouth”
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Engage with your community – encouraging comments, asking/answering questions etc
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Drive targeted traffic back to your website
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Capture names and email addresses to build your list of subscribers
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Why Bother? This investment in time will return
amazing returns
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#5 Lazer target your advertising and get huge reach so you get
more LEADS for less money than you’re spending on traditional
advertising alone…
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You are already aware that in order to promote your business you need
to advertise.
This translates into online advertising – EG – Google Adwords & Facebook Ads)
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Limit your budget to what you can afford based on your numbers
(profit margins etc) and what each new
lead is worth to your business.
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Remember too that you can successfully use offline advertising methods (EG Direct Mail, Newspaper Adverts etc) to generate online leads.
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Why Bother? Online Advertising is the quickest way to get traffic to your Website or Facebook page which you can convert into Sales – which will in
turn offset your advertising spend. Remember, your time is your
money!
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#6 Make money using the latest technology without needing to be
a techie geek!
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Every day millions of
people drive their cars, blissfully ignorant about exactly how the engine works. They know how
to drive the car, fill it with fuel, top up the oil and water and hopefully
change a flat tyre.
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Anything beyond that they happily leave to the experts who understand how the engine (and all the other mechanics of the car) actually works.
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Online, this translates into vehicles like Search Engine
Optimisation, Email Marketing, Blogging and Social
Media
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vehicles successful business owners use to drive their business
forward
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#7 Increase your customer base and ultimately your bottom line
but still have time to work “on” your business and not
just in it!
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Here’s your dilemma:
• You don’t have time to develop, much less implement, a profitable online marketing/social media strategy.
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Here’s your dilemma:
• You don’t have time to develop, much less implement, a profitable online marketing/social media strategy.
• You’re not convinced that an “outsider” would understand your target market or your products well enough to authentically speak in your voice or share valuable content relevant to your business.
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So, what do you do?
How is it possible for YOU to explode your profits using Online
Marketing?
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To discover how, go here: www.etailprofitformula.com