7 Ways Retailers can Cash inon Beacon Marketing

Ravi PratapCTO & Co-Founder

MobStac

Beaconstac Webinar

July 2015Neha MallikSenior Marketer

MobStac

What are beacons?

• Low-cost, low-power transmitters equipped with Bluetooth Low

Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)

• Helps mobile devices detect proximity and determine micro-location

How beacons work

Beacons don’t transmit content; they transmit a series of numbers

• The transmitted signal allows another device to identify it and

determine the device’s proximity to the beacon

Today’s webinar

• What is iBeacon marketing?

• Benefits of marketing using beacons

• 7 beacon campaign ideas for retailers

• Dos and don’ts in iBeacon marketing

• Marketing to customers at the right place, at the right time, with

highly relevant and personalized notifications using iBeacon

technology

• A new way to drive sales by influencing consumers at their

‘moment of truth’

What is iBeacon Marketing?

Benefits of marketing with beacons

# 1 Engage customers where it matters most

Benefits of marketing with beacons

# 2 Enhance customer experience

Benefits of marketing with beacons

# 3 Target customers with greater precision

Benefits of marketing with beacons

# 4 Generate more revenue

• Send rich product information such

as videos, product reviews and

demos

• Tailor messages based on individual

app preferences

• Track response to understand user

interests

Example: Neiman Marcus

7 different ways to market using beacons

# 1 Engage customers with personalized content

• Provide information on

products on display

• Give customers easy access to

those products in-store

• Target customers even outside

your store

Example: House of Fraser

7 different ways to market using beacons

# 2 Use ‘smart’ mannequins to draw customers

• Remind customers about their

loyalty points accumulated so far

• Deliver offers based on past

purchase history, preferences, items

on wish list

• Offer incentives in the form of more

loyalty points

Example: San Francisco Soup

Company

7 different ways to market using beacons

# 3 Leverage loyalty programs

• Add features such as ‘in-store

pickup’ and ‘click-and-collect’

• Alert customers about items in their

online shopping cart/ wish list being

available in a nearby store

Example: Nordstrom

7 different ways to market using beacons

# 4 Offer a combination of offline and online shopping

• Send suggestions based on purchase

history

• Offer in-app product finders to locate

products in-store

Example: Zatarain’s

7 different ways to market using beacons

# 5 Upsell more products with ‘recommended products’

• Allow customers to reach out

to sales staff from within the

app

• Empower your staff with a ‘full

view’ of every customer in-

store

Example: Waitrose

7 different ways to market using beacons

# 6 Empower sales associates

• Send discounts and offers

• Incentivize shoppers in unique ways

Example: American Eagle

Outfitters

7 different ways to market using beacons

# 7 Serve deals, offers and incentives

One More!Nivea’s Ad Shield: Showed customers they ‘cared’

• Run a pilot project before going

live

• Seek permission before

accessing user information

• Set a threshold time for

messages to be triggered via

your app

Dos and don’ts in iBeacon marketing

• Keep customer data in

different silos

• Use beacons only to sell to

customers

• Send too many messages to

customers

Beaconstac Starter Kit

Get started with your

iBeacon pilot project,

without a developer’s

help

The Beaconstac Starter Kit is priced at $79 and comes with:

3 enterprise-grade Beaconstac beacons (AA-battery powered)

Customizable Beaconstac apps for iOS and Android

Access to all features of the Beaconstac console for 1 year

(campaign management and analytics)

SDKs for iOS and Android

Questions?ravi@beaconstac.com

@beaconstac | @ravipratap

http://www.beaconstac.com