7 Tusk Survival Gear
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Transcript of 7 Tusk Survival Gear
7tseven tusk survival gear
STYLE GUIDE
7tseven tusk survival gear
Mission Intro
Mark Guidelines Logo color Logo Typography
Business System Letterhead & Envelope Business Card
Locations KC Store front
Advertising Print Billboard
Digital Application Website
Merchandise Survival enthusiasts Hiking & Camping
Brand Research Anything Doomsday
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INDEX
OUR MASCOT TED
7 Tusks Survival Gear was created by a three college buddies from UCLA that shared the same passion for camping, hiking, survival and apocalyptic prepping. After graduation the three had visions of starting a company that had a diverse selection of survivalist gear encompassing all these passions. Not only would you have hiking, camping and survivalist gear but the quality would also be top notch, (no $20 Walmart survival kits here). After 6 months of product development and partnerships with other quality merchandisers 7 Tusks was created. We strive to supply our customers with anything they might need on their endeavors from gas-masks to hiking boots to portable water purification systems. Anything that might be needed in the realm of survival we have it and odds are it will outlast its owner.
MISSION
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Survival Gear That Will Outlive
YOU
our slogan
7tseven tusk survival gear
CMYK: 73.59.62.52RGB: 51.59.58SPOT: 333B3A
The dark green is used for the t and the copy under the main logo. This
green can also be used in body copy.
CMYK: 51.33.70.10RGB: 128.138.97SPOT: 808A61
Primarily used for the background logo shape. It can also be reversed with the 7 when contrast is needed
between the current background.
Logo should not scale down any smaller than W1.48 x L1.25 and this size is only used on the letter head. Logo should not be transformed in anyway, only scaled up or down. The 7 can be reversed with the green background when the logo is placed by like or darker colors for contrast.
MARK GUIDELINEScolor
5
7tseven tusk survival gearHelvetica Neue Light
secondary copy under logo and tag line.
Helvetica Neue LightA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
Blackoak Stdprimary letter marks in logo
MARK GUIDELINEStypography
Blackoak StdA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
7
letter head
7t
7 Tusk Survival Gear45 W. 23 StKansas City MO,65301
7t
seven tusk survival gear
816-322-998845 W. 23 St, Kansas City MOwww.7tuskgear.com
SEVEN TUSKS
survival gear7 Tusk Survival Gear: concept is geared towards adults that enjoy camping, hiking, survival & zombie apcalypse prepping. this design has a more rugged style geared for xtreme sports.
7t
7 Tusk Survival Gear | 155 West 23rd St, Kansas City MO | 913-544-9987
7tseven tusk survival gear
913-544-9988
www.7tusk.com
155 W. 23rd StKansas City MO, 65043
BUSINESS SYSTEM
40% Opacity on footprint
10p left margin6p bottom margin
3p top and side margin 12p, Footprint is 100% vertical, bleed
7t
7 Tusk Survival Gear45 W. 23 StKansas City MO,65301
7t
seven tusk survival gear
816-322-998845 W. 23 St, Kansas City MOwww.7tuskgear.com
SEVEN TUSKS
survival gear
7 Tusk Survival Gear: concept is geared towards adults that enjoy camping, hiking, survival & zombie apcalypse prepping. this design has a more rugged style geared for xtreme sports.
7t
7 Tusk Survival Gear | 155 West 23rd St, Kansas City MO | 913-544-9987
7tseven tusk survival gear
913-544-9988
www.7tusk.com
155 W. 23rd StKansas City MO, 65043
100% Opacity on footprint
7t is centered on cardThe business card is the only time the secondary copy can used above the logo.
Custom die cut only for business cards.
7t
7 Tusk Survival Gear45 W. 23 StKansas City MO,65301
7t
seven tusk survival gear
816-322-998845 W. 23 St, Kansas City MOwww.7tuskgear.com
SEVEN TUSKS
survival gear
7 Tusk Survival Gear: concept is geared towards adults that enjoy camping, hiking, survival & zombie apcalypse prepping. this design has a more rugged style geared for xtreme sports.
7t
7 Tusk Survival Gear | 155 West 23rd St, Kansas City MO | 913-544-9987
7tseven tusk survival gear
913-544-9988
www.7tusk.com
155 W. 23rd StKansas City MO, 65043
envelope
40% Opacity on footprint
18p
3p top and side margin
24p
19p
LOCATIONSWe choose buildings that have character in them. Buildings we can show our style of product and something you won’t miss when driving by. more more more more more more more at least four lines of text will make this a nice rounded little block of text.
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Our current location (right) 45 West. 23rd st, Kansas City MO 64102 and our upcoming location at 1414 Wyoming, Kansas City, MO 64102. We are always looking for our next diamond in the rough.
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ADVERTISINGprint
billboard
Survival Gear that Will Outlive YOU
7Tusk.com
We choose our billboard locations like we choose our store fronts, we like character and what better way to show that than a 100 year old building. For our add and billboards we try to create a shock value in our design. This is an effective way to get website traffic, from there our merchandise does the rest.
DIGITALmobile ap
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website
MERCHANDISE
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RESEARCH
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This research describes our product in a nutshell, zombie apocalypses, nuclear fallout, and extreme outdoor hiking and survival.