7 tricks to increase the conversion rate for e-commerce websites

29
7 tricks to increase the conversion rate for e- commerce websites Wednesday, September 24, 14

description

7 tricks to increase conversion for e-commerce websites - the presentation Valentin Radu made at E-commerce Trends Warsaw on 23 september 2014

Transcript of 7 tricks to increase the conversion rate for e-commerce websites

Page 1: 7 tricks to increase the conversion rate for e-commerce websites

7 tricks to increase the conversion rate for e-commerce websites

Wednesday September 24 14

Valentin Radu

Serial entrepreneur involved in tech and digital marketing for the past 12 years

Founded Marketizator a SaaS with 100 focus on conversion optimization

Wednesday September 24 14

22 (companies pleased with their current conversion rate)

98 (average percent of no-conversion visits)

Wednesday September 24 14

1 Get feedback across the conversion funnel

2 Respect Pareto

3 Get personal

4 Do micro-conversions

5 AB testing case-studies how removing elements made a

fashion webshop earn +250k eur

6 Cialdinis persuasion principles applied in e-commerce

7 Proper tools

Wednesday September 24 14

1 Get feedback across the funnel

Wednesday September 24 14

What made you abandon the purchase

Source econsultancycom 2013

Wednesday September 24 14

What made you abandon the purchase

Wednesday September 24 14

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 2: 7 tricks to increase the conversion rate for e-commerce websites

Valentin Radu

Serial entrepreneur involved in tech and digital marketing for the past 12 years

Founded Marketizator a SaaS with 100 focus on conversion optimization

Wednesday September 24 14

22 (companies pleased with their current conversion rate)

98 (average percent of no-conversion visits)

Wednesday September 24 14

1 Get feedback across the conversion funnel

2 Respect Pareto

3 Get personal

4 Do micro-conversions

5 AB testing case-studies how removing elements made a

fashion webshop earn +250k eur

6 Cialdinis persuasion principles applied in e-commerce

7 Proper tools

Wednesday September 24 14

1 Get feedback across the funnel

Wednesday September 24 14

What made you abandon the purchase

Source econsultancycom 2013

Wednesday September 24 14

What made you abandon the purchase

Wednesday September 24 14

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 3: 7 tricks to increase the conversion rate for e-commerce websites

22 (companies pleased with their current conversion rate)

98 (average percent of no-conversion visits)

Wednesday September 24 14

1 Get feedback across the conversion funnel

2 Respect Pareto

3 Get personal

4 Do micro-conversions

5 AB testing case-studies how removing elements made a

fashion webshop earn +250k eur

6 Cialdinis persuasion principles applied in e-commerce

7 Proper tools

Wednesday September 24 14

1 Get feedback across the funnel

Wednesday September 24 14

What made you abandon the purchase

Source econsultancycom 2013

Wednesday September 24 14

What made you abandon the purchase

Wednesday September 24 14

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 4: 7 tricks to increase the conversion rate for e-commerce websites

1 Get feedback across the conversion funnel

2 Respect Pareto

3 Get personal

4 Do micro-conversions

5 AB testing case-studies how removing elements made a

fashion webshop earn +250k eur

6 Cialdinis persuasion principles applied in e-commerce

7 Proper tools

Wednesday September 24 14

1 Get feedback across the funnel

Wednesday September 24 14

What made you abandon the purchase

Source econsultancycom 2013

Wednesday September 24 14

What made you abandon the purchase

Wednesday September 24 14

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 5: 7 tricks to increase the conversion rate for e-commerce websites

1 Get feedback across the funnel

Wednesday September 24 14

What made you abandon the purchase

Source econsultancycom 2013

Wednesday September 24 14

What made you abandon the purchase

Wednesday September 24 14

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 6: 7 tricks to increase the conversion rate for e-commerce websites

What made you abandon the purchase

Source econsultancycom 2013

Wednesday September 24 14

What made you abandon the purchase

Wednesday September 24 14

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 7: 7 tricks to increase the conversion rate for e-commerce websites

What made you abandon the purchase

Wednesday September 24 14

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 8: 7 tricks to increase the conversion rate for e-commerce websites

2 Respect Pareto

Do 2080 traffic segmentation

Wednesday September 24 14

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 9: 7 tricks to increase the conversion rate for e-commerce websites

ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report

Wednesday September 24 14

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 10: 7 tricks to increase the conversion rate for e-commerce websites

3 Get personal

Wednesday September 24 14

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 11: 7 tricks to increase the conversion rate for e-commerce websites

ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 12: 7 tricks to increase the conversion rate for e-commerce websites

4 Do micro-conversions

Wednesday September 24 14

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 13: 7 tricks to increase the conversion rate for e-commerce websites

4 Do micro-conversions

Wednesday September 24 14

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 14: 7 tricks to increase the conversion rate for e-commerce websites

5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28

Wednesday September 24 14

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 15: 7 tricks to increase the conversion rate for e-commerce websites

5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 16: 7 tricks to increase the conversion rate for e-commerce websites

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 17: 7 tricks to increase the conversion rate for e-commerce websites

6 Cialdinis persuasion principles applied in e-commerce

gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 18: 7 tricks to increase the conversion rate for e-commerce websites

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 19: 7 tricks to increase the conversion rate for e-commerce websites

6 Cialdinis persuasion principles applied in e-commerce

Wednesday September 24 14

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 20: 7 tricks to increase the conversion rate for e-commerce websites

7 Web Personalization

Wednesday September 24 14

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 21: 7 tricks to increase the conversion rate for e-commerce websites

Web Personalization - on-exit

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 22: 7 tricks to increase the conversion rate for e-commerce websites

Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors

Wednesday September 24 14

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 23: 7 tricks to increase the conversion rate for e-commerce websites

Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men

Wednesday September 24 14

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 24: 7 tricks to increase the conversion rate for e-commerce websites

Web Personalization - on-exit

Home amp garden

+32 conversion rate for new visitors

Wednesday September 24 14

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 25: 7 tricks to increase the conversion rate for e-commerce websites

Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors

Wednesday September 24 14

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 26: 7 tricks to increase the conversion rate for e-commerce websites

On-line insurance

+28 conversion rate for new visitors

Web Personalization

Wednesday September 24 14

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 27: 7 tricks to increase the conversion rate for e-commerce websites

Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines

Wednesday September 24 14

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 28: 7 tricks to increase the conversion rate for e-commerce websites

Celebrate your results

Wednesday September 24 14

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14

Page 29: 7 tricks to increase the conversion rate for e-commerce websites

Thank you

Start using Marketizator with 50 discountUse POLAND50 till 30092014

infomarketizatorpl

Other case studieswwwmarketizatorpl

Wednesday September 24 14