7 Tips to Improve your Online Brand
-
Upload
arik-hanson -
Category
Business
-
view
892 -
download
0
description
Transcript of 7 Tips to Improve your Online Brand
![Page 1: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/1.jpg)
7 Ways to Improve Your Online Presence and BrandLauren Fernandez, Community Manager, Radian6Arik Hanson, Principal, ACH Communications
![Page 2: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/2.jpg)
Online Branding Basics
![Page 3: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/3.jpg)
What is an online brand anyway?
Perceptions and attitudes
The process whereby people and their careers are marked as brands.—Wikipedia
It’s all about relationships
![Page 4: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/4.jpg)
The key ingredients of an online brand
Blog posts, tweets, Facebook posts, LinkedIn profiles, videos
“User-generated” content
Create your own “niche audience” and tribe
![Page 5: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/5.jpg)
Two personal brands built from anotherwhat’s your inner packer/viking?
![Page 6: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/6.jpg)
Why does it matter?
Whether you are a public spokesperson or not, you represent your company
“Company first, you second” mentality
Selective Transparency - if you show them enough, they won’t question
Google Effect
![Page 7: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/7.jpg)
The Google EffectThe internet has a long and accurate memory
Google page one: It’s all about you
Employers will question if there is too much or too little
Imperative to work for companies you believe in
Information from 5 years ago is more easily accessible
![Page 8: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/8.jpg)
![Page 9: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/9.jpg)
Tip #1: Be (selectively) transparent
![Page 10: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/10.jpg)
Share Just Enough: Not Too MuchLet your personality shine through—without sharing everything
Stay true to yourself (and your professional brand) by sharing certain information
No second guessing, if people believe they have enough information
Privacy settings = your friend
![Page 11: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/11.jpg)
I REALLY LOVE CUPCAKES..... (On fb PAGE)But also have them with a glass of merlot (Not on FB, but no one cares)
![Page 12: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/12.jpg)
Building RelationshipsStart relationships online—share more offline
Think about your future boss…10 years from now
You don’t need to share everything
Rule: Pretend everything you tweet is on a billboard - with your boss constantly driving by it.
![Page 13: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/13.jpg)
Tip #2: Don’t forget about the back channel
![Page 14: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/14.jpg)
Sharing isn’t always public
Solidify relationships through the back channel
Tools of the trade: IM, direct messages, Skype, E-mail
Opportunity to be more personal and ask more questions
Just don’t wear out your welcome
![Page 15: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/15.jpg)
Tip #3: Meet three new people each week
![Page 16: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/16.jpg)
Meet 3 New PeopleMake it a goal each week
1 Person: Professional Interest
1 Person: Personal Interest
1 Person: Intriguing
![Page 17: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/17.jpg)
How to do it
Sure, I want to meet people, but how do I do it?
Set the stage by commenting/responding
Ask for introductions via Twitter
Ask for introductions via LinkedIn
Approach speakers/colleagues at events
![Page 18: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/18.jpg)
Why does this matter?Builds a brand that has many vectors--not just focused on a professional idea
Humanizes your brand
Makes you approachable with numerous groups and interests
![Page 19: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/19.jpg)
For example…
David Mullen plays professional matchmaker
Meeting local thought leaders and partners
Meeting online connections during business trips
![Page 20: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/20.jpg)
Tip #4: Consisent visual brand identity
![Page 21: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/21.jpg)
Branding 101
Consistent look and feel across platforms.
Same theme—different photos/visuals
• Example: Jason Falls (Social Media Explorer)
• Example: David Spinks (The Spinks Blog)
![Page 22: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/22.jpg)
Tip #5: Be opinionated, not crass
![Page 23: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/23.jpg)
Tone: Where is it?Tone: It’s what’s missing online
What you view as constructive others may view as an attack
Don’t be combative—it won’t get you anywhere
![Page 24: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/24.jpg)
Have a take—do not suckForm well-reasoned opinions—and share
them
Don’t be a wallflower—get on the dance floor!
Don’t be afraid to make an argument
Stick to your guns and stand by your opinions
![Page 25: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/25.jpg)
Tip #6: Take the online world offline
![Page 26: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/26.jpg)
Networking…in real life Be courageous—build relationships from the ground up
Those you get along with vs. name recognition
Start small, but build to an offline meeting
• Ask if you can reach out via e-mail once a week
• Move to phone once you’re comfortable
![Page 27: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/27.jpg)
Taking it to the next level4 tips to taking your relationship offline:
Do your research before the meeting
Prepare questions—just like an interview
Find one way you can help THEM! (and follow up)
Ask for 3 additional connections/people you should meet
![Page 28: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/28.jpg)
Tip #7: Build a foundation on what YOU like
![Page 29: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/29.jpg)
Your very own “tribe”Find your own thought leaders:
• Each individual is unique with different strengths
• My thought leaders are different than yours
• You are only as great as your community
• Your passion for one thing might not mesh - but can still build a relationship (chocolate vs. vanilla)
![Page 30: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/30.jpg)
Don’t fake it – embrace it
Faking it won’t get you too far
Find people with similar interests and career goals
Look at mentors for the domino effect as YOUR role model
![Page 31: 7 Tips to Improve your Online Brand](https://reader037.fdocuments.us/reader037/viewer/2022110118/554cdd3bb4c905d6488b50b4/html5/thumbnails/31.jpg)
Finally…
Ask for help—most are willing to help
Learn to take risks
Stay professional—but be yourself