7 G R E A T T I P S F O R P R O M O T I N G Y O U R J E W E L R Y B U S I N E S S O N P I N T E R E S T

PROMOTING YOUR JEWELRY BUSINESS

Jewelry Design Program

#1. SPEND TIME ON PINTEREST

•  Get to know how Pinterest works. These are all basics: Learn how to pin, how to ‘repin’, how to create boards, and more.

Jewelry Design Program

#2. PIN YOUR PRODUCTS.

• This might seem like another basic, but don't assume that everyone else will pin your jewelry. Get your photos out there.

#3. DON'T ONLY PIN YOUR PRODUCTS

• Pinterest frowns on that — and it makes your Pinterest boards boring. Build up your boards!

• Spend time pinning all sorts of things: jewelry styles, products you like, and anything else that catches your eye.

• Having a wide variety of Pinterest boards will only make your account more interesting to follow — and get you noticed by more people.

• The more followers you have, the more likely your jewelry images will be repinned, seen, and visited!

#4. KNOW WHAT WORKS

• There is no specific format for photos or for getting a pin to go viral — but I have a few tips for you that will help your photos get repinned.

• The best times for an image to be repinned are those times that Pinterest traffic is higher.

• *Evenings are great times to pin, when everyone is sitting down to a little relaxation and browsing Pinterest after dinner.

• Vertical photos are more likely to be repinned. That doesn't mean you shouldn't pin your images if your photos are horizontal, but vertical photos get more screen space and tend to be noticed more.

• *Keep this in mind for your product shoots, and try to take a least one vertical beauty shot that you can use on Pinterest later.

#5. KNOW YOU ARE PUTTING YOUR BUSINESS ONLINE

• Not everyone is a good pinner. Not everyone is out to support you and promote your business. There are companies that will take your photos, edit out your watermark, and post your photo with links to their own ad-filled sites. Awesome.

• However, Pinterest has a great support department, and they are vigilant when stolen pins are reported to them. The good from Pinterest far outweighs the bad.

Jewelry Design Program

#6. BE A SMART PINNER

• If you are going to pin, pin from the source. Make sure you are pinning or repinning from the original website and that they are getting proper credit.

7. USE PINTEREST AS A FABULOUS SOURCE OF INSPIRATION

• Pinterest is a huge resource for images and ideas.

•  Look around and see what's trending, and find new styles or materials. 

• Create a board for Jewelry Inspiration and pin that image for later — when you need ideas and creativity.

Jewelry Design Program

Pinterest can be an important tool for growing your jewelry business. While it's easy and fun to spend hours there, it takes just a few simple steps to utilize Pinterest as a huge resource and inspiration.

Learn more about NYIAD and the Jewelry Design Program.