7 Tips for Creating a Highly Effective LinkedIn Profile

Boston High-Tech Recruiter

Presents…

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www.CareerEncore.comRecruiter@CareerEncore.com

(Part 1 of 2)

Introduction• If you don’t have a LinkedIn profile– You’re lacking a valuable job search tool– LinkedIn is a way to market yourself to the world

• It doesn't take long to create a great profile – Or, to overhaul your profile

• Prepare to follow the first of the 7 Tips for Creating a Highly Effective LinkedIn Profile

Getting Started:

Turn off public broadcasts while fine-tuning your profile:

1) Mouse-over your tiny profile picture in the upper-right

2) Click "Privacy & Settings"

3) See the "Privacy Controls" section (cont.)

Getting Started (cont.):

4) Click the hyperlink: - "Turn on/off your activity broadcasts"

5) Uncheck box: - "Let people know when you change…"

6) Lastly, click the blue "Save changes" button

Tip 1: Create a Custom URL

1) On your profile, in the box with your name & picture- Click the gray "Edit" button

2) A URL will appear below your profile picture - Click the word “Edit,” to its right

3) On the new page, look to the bottom right - You will see: “Your public profile URL”

(cont.)

Tip 1: Create a Custom URL cont.

4) Click "Customize your public profile URL"5) In the pop-up box, enter your desired profile URL

- Type after the / symbol- Consider using your name (e.g. /first.last )

7) Click the "Set Custom URL" button to save

Tip 2: Use a Quality Profile Photo

• Your LinkedIn photo doesn’t have to be stuffy– It should be industry appropriate

• If you're looking for a job as a lawyer– Wear a suit or other formal attire

• If applying as a programmer at a relaxed startup– A polo or blouse, is likely fine

• If in doubt, it’s generally safer to be overly formal

Tip 2: Use a Quality Profile Photo cont.

• Use a professional or quality amateur photo– Ensure you’re the only one in the photo– The background shouldn't be busy or distracting– Check for optimal lighting and contrast

• Size LinkedIn picture to a square between– 200 x 200 pixels (2.67 x 2.67 inches) & 500 x 500 pixels (6.67 x 6.67 inches)

Tip 3:

Compose a Great Headline• Headlines summarize in a line what you represent– They’re your chance to grab attention

• Scroll through other profiles for inspiration– Those within your industry with similar roles

• Consider phrasing; for example: – "Candy Store Owner" vs. "Owner & Head Chocolatier"

Tip 3:

Compose a Great Headline cont.

• Include keywords in your headline– Increase the odds your profile will surface in searches

• Your headline is not set in stone– Adapt your headline over time – Swap out different keywords and phrases • Measure effectiveness • Keep an archive of past headlines

Final Thoughts• Your LinkedIn profile is your personal brand– All aspects should work together

• This is only Part 1 of 7 Tips for Creating a Highly Effective LinkedIn Profile– Be sure to visit Part 2 for the conclusion:– http://www.slideshare.net/CareerEncore/7-tips-for-creatin

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Boston High-Tech Recruiter

Connect With Us:

www.CareerEncore.comRecruiter@CareerEncore.com

Works Cited

• Written with Input From:– http://bit.ly/10aYGH1– http://slidesha.re/17DzD9D– http://bit.ly/10mazhO– http://linkd.in/Tr9UnO