7 Things Every Great Facebook Contest Needs
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Transcript of 7 Things Every Great Facebook Contest Needs
7 Things Every Great Facebook Contest Needs
Nathan LatkaCEO, Co-founder
with presenter:
• 1-4: Proven formula for planning your contest
• 5-7: Strategy for promoting your contest to the right audience
• Execute: Learn how to plan, build and promote your Facebook contest using Heyo.
Today’s Agenda:
1. Enticing (and relevant) prize
• What do your fans crave?
• Free products, coupon codes, consultations, opportunity to be featured etc.
• Relevant to your audience. Based on geography, hobbies, industry.
ie – Cupcake shop in Green Bay could giveaway Packers tickets
2. Entry Method
• Consider your goals.Are you trying to generate new leads? Get more Facebook fans?
• Like or comment to enter• Less friction, less
data captured
• Use email opt-in for re-marketing opportunities
3. Social Proof
• Pictures of people increase empathy and trust
• 37Signals saw 102.5% increase in website conversions after changing to person design
• Highlight any big businesses you’ve worked with
• Feature contest entrants, or pictures of past winners
4. Fine Print
Facebook's promotion guidelines say you are responsible for:
• Official contest rules and requirements
• ‘A complete release that the promotion is in no way sponsored, endorsed or associated with Facebook’
5. Promoting to your audience
• Link to it in a status update and promote your posts
• Send an email to your list
• Buy Facebook Ads against it.
• Tweet, Pin, Post, Share, +1 etc.
6. Scarcity Tactic
• Available for a specific time period.• ‘This
hour/day/week/month ONLY!’
• For Facebook Fans only• Requires users to ‘like’
your page before they can enter contest
7. Built in Virality
• Contest template• In order to enter, require users
to share, like and tweet.
• Group deal template• Deal only available once X
amount of people share it.
• Referral Template• The more users share the
contest, the more chances they get to win.
But now that I understand the strategy behind Facebook contests, how do I…
• Collect e-mails as a form of entry?• Add scarcity to my contest to drive
more entries? • Build contest apps that incentivize
sharing?
Contest Template
Referral Template Group Deal
Q + A