7 things about advertising for mobile and tablet
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Transcript of 7 things about advertising for mobile and tablet
![Page 1: 7 things about advertising for mobile and tablet](https://reader033.fdocuments.us/reader033/viewer/2022060119/558c8adfd8b42a4e678b45eb/html5/thumbnails/1.jpg)
Smart AdServer is the 1st IAB certified mobile ad server
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The mobile & tablet
audience is bigger than you
think
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For the first time in history..
Sources: various Gartner reports, 2009 – 2011 http://www.gartner.com
… Smartphones sales pass PC sales* !
* New shipments
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Key success factors
for this market growth:
Publishers create specific
content for delivery
on mobile devices. Operators
extend & improve
their network
infrastructure.
Manufacturers innovate with new
attractive smartphone
capabilities.
Content,
apps,
mobile sites…
Advanced OS
Interactive devices
…..
Wifi, 3G, 4G….
Devices x Content x Connexion
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The mobile advertising
market is (already) here!
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Mobile advertising revenue by region Worldwide, 2010-2015 (millions of dollars)
Mobile ad sales to hit $3.3 billion
this year, $20.6 billion forecast in 2015
(Millions of dollars)
Source: Gartner (several reports)
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A multi-device world: Smartphone
stats
Source: Gartner (August 2011)
Source: Smart AdServer
iOS has been the favourite OS of advertisers but it might be changing as Android sales are rising
Source: Gartner (June 2011)
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Make it simple!
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Mobile ad serving one-stop shop
Smart Creatives & Rich Media
Smart Targeting
Smart Inventory Management
Smart Mobile Apps SDK
Smart Campaign Management
Smart Statistics & Reporting
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Campaign management:
a 3-step workflow
Please click on the image to start the video
Video’s link : http://bit.ly/MobileRichMedia3steps
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Be creative!
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From standard ad formats…
Banner Interstitial Expandable
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…to innovative ad formats
Interstitial HTML5
Bounce
Accelerometer based
Toaster 100%
customizable
Web-view
transparency
X
Travel format (interactive
video)
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Serve your ad to the right person,
at the right moment,
in the right place
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Targeting is key !
The different carriers and the various handsets
must be taken into account.
ISP
Connexion type
Key values
OS
Screen size
Manufacturer / Model
Country / City
Target by :
and more….
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Mobile ad serving one-stop shop
Targeting capabilities sample:
Target : USA
Target 1
Target 2
Target 3
Target 4
Product line 1 Product line 2 Product line 3
Product line 4
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Reliable forecasting! Yes, it’s possible ;-)
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Manage your mobile inventory
in real time
Media planning optimisation
Inventory pre-booking and booking
Real time Management of Advertisers SOV
Detailed view on fill rates
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Real-time statistics & reporting
Real-time campaign
monitoring & Campaign
optimization (impressions
& clicks), Targeting by
OS...
See results immediately:
Reporting templates are
available to view campaign /
page impressions / CTR, or
customize your own report.
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Extend revenue from premium
to remnant
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Monetize your unsold inventory
Through one interface, publishers can access various
remnant ad networks and manage their monetization.
Over 20 international backfill providers have already
partnered with Smart AdServer...
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www.smartadserver.com
Smart AdServer is the 1st mobile ad server
certified by IAB.