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Customise the programme

Segmenting customers based on drivers of change is one of the most effective ways of implementing change lasts.

STEPS TO INSPIRING CHANGE IN CONSUMER BEHAVIOUR

Understand consumer behaviour and you’ll see how to effect meaningful change which makes a difference to your brand’s bottom line.

With this in mind, we’ve developed a unique end-to-end framework for researchers that addresses business challenges by changing consumer behaviour.

7 Brand B

This helps to establish an understanding of the behaviour change journey, so we know where we’re going and what we’re looking for.

Brand A

Map the route

Inspire the journey

Authentic and sustainable change will only happen under the right conditions, and is the result of a moment of truth.

Focus on what works

This is about identifying and applying the four key drivers of change – consumer benefits, losses, self-efficacy and social norms – that are key to behaviour change.

Acknowledge emotions

To effect meaningful change, we need to understand the subjective emotions and biases involved.

Keep people on course

Consumers need the right support as they try new behaviours. This is about providing it.

Customise the programme

Segmenting customers based on drivers of change is one of the most effective ways of implementing change that lasts.

With a portfolio of interventions and actions, it’s possible to adapt to, and benefit from, every scenario.

Implement for impact