7 steps to a successful

social media giveaway

ABOUT RIGHT BRAIN MEDIAWHO WE ARERight Brain Media is a pioneer in web technology and digital media. Founded in 2002, located in Orlando, FL.

WHAT WE DOWe specialize in enterprise web development, media distribution, and live streaming products such as digital media centers, internet TV channels and mobile apps.

our clientsare located all around the world. We are proud to work

with a wide range of businesses, ministries, non-profit organizations and Fortune 500 companies, including such international brands as Blue Cross Blue Shield, Darden,

Ebay, Emerson, reuters, the NCAA and The SEC.

DARDEN

EMERSON

USSSA NCAA

DOWNTOWN ORLANDO

SOUTHEASTERN CONFERENCE

LONGHORN STEAKHOUSE

BAHAMA BREEZE

AUBURN universityFLORIDA HOSPITAL Infowars

ebay

Baker & taylor Creation health

Snap on tools

Olive garden

Blue cross blue shield

Eddie v’s

Melbourne airport

Flagler hospital

GLIDDENPAN AMERICAN LIFE

reuters

HOW DO YOU HOST A GIVEAWAY?

We recently executed a social media giveaway campaign for a client and will

share practical application examples for each step.

step one

OBJECTIVE & Goal

IDENTIFY YOUR objective for the giveaway and create a MEASURABLE goal THAT Describes what you want to achieve.

EXAMPLE

Our objective: Drive traffic and awareness to A new website. our goal: to also increase the social media following OF OUR CLIENT.

step two

SCOPE

THERE ARE SEVERAL QUESTIONS YOU MUST ANSWER IN ORDER TO DEFINE THE SCOPE OF

YOUR GIVEAWAY CAMPAIGN.

.  

HOW MANY PRIZES ARE THERE?

§  THE NUMBER OF PRIZES MAY INFLUENCE THE LENGTH OF YOUR GIVEAWAY

§  SELECT PRIZES THAT ARE APPROPRIATE FOR YOUR TARGET AUDIENCE AND WILL GRAB THEIR ATTENTION

§  GREAT SPONSORSHIP OPPORTUNITY

.  

HOW LONG WILL THE GIVEAWAY LAST?

THE LENGTH OF THE GIVEAWAY AFFECTS:

§  THE NUMBER OF WINNERS/ENTRIES YOU MAY HAVE §  THE OVERALL REACH OF THE CAMPAIGN §  THE EXCITEMENT LEVEL + MARKETING OF THE CAMPAIGN

.  

WINNER SELECTION

§  HOW MANY WINNERS? §  HOW WILL THEY BE SELECTED

& HOW OFTEN? §  WHAT ENTRY METHODS ARE ALLOWED?

.  

EXAMPLE

.  OUR SCOPE: §  Length = 15 days§  Different giveaway everyday §  8 sponsors & 150 prizes §  We select & notify the winners

step three

Entry options

Create simple entry methods. Users are more likely to enter if you make it easy for them.

Example

OUR ACCEPTABLE ENTRY METHODS:

§  Visit sponsor’s page on facebook §  Follow sponsor on twitter §  Tweet a message

§  name & email address §  Visit client on facebook §  Follow client on twitter

step four

Online tools

Consider the use of an online giveaway system to help manage and execute the giveaway

§  Offer pop §  Promo simple §  Strutta

§  Rafflecopter §  Woobox §  votigo

Step FIVE

Terms & Conditions

It is imperative to include the appropriate terms & conditions for your giveaway. make sure to: §  Determine how, when, and who chooses the winner(s) - this determines

whether your promotion is a contest or a sweepstakes. Be sure to use those terms appropriately.

§  Include How to claim the prize & Prize forfeiture rules §  Be clear about which entry methods are available and how often users

can enter §  State “no purchase necessary” & “void where prohibited by law” §  Include prize descriptions, odds of winning, liability release and where

winners’ names will be posted.

Step six

Marketing your giveaway

§  Digital & video advertising §  Email marketing §  Press release §  Social media §  Don’t forget to create a hashtag! §  If you have sponsors, ask them to promote the

giveaway as well

Step seven

Monitor & track your giveaway

§  make sure you document your stats before, during and after your promotion

§  Create a case study to analyze your results and measure the success of the campaign

§  Share your results with your clients & sponsors

Example

our Results:§  40,000 total entries & 150 winners §  More than 5 million impressions

to the new website within 15 days §  15% INCREASE of facebook likes §  51% increase of twitter followers §  180 % increase of Instagram followers

ü  Achieved our goal + objective

We hope this slideshare helps you successfully execute your next social

media giveaway campaign. Please contact us if you’re interested in learning

more about right brain media!

Contact us rightbrainmedia.com

@rightbrainmedia

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