7 Steps to Dominating the Internet
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Online Marketing Magic With Richard and Lori Ballen A Vision Masters Production #ballenmethod and @ballengroup Facebook.com/loriballenmethod Post TWEET
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Lori Ballen shares her 7 Steps to dominating the internet using The Ballen Method for Real Estate Search and Social Domination.
Transcript of 7 Steps to Dominating the Internet
Online Marketing Magic
With Richard and Lori Ballen
A Vision Masters Production#ballenmethod and @ballengroupFacebook.com/loriballenmethod
Post TWEET
Products we talk about
Tutorial Videos
www.loriballen.com/lorislist
WHAT IS THE BALLEN METHOD?
• A method of internet marketing designed to dominate the web for a desired set of long-tail keyword phrases.
• Dominate = Multiple times on page one of the search engine for that phrase
• This is done through target marketing and hyper-local strategies
#1Organically
PAID
PAGE 1
Video – Jan 2011
PAGE 1
eEdge Site / MarketleaderPAGE 1
New Self Hosted Wordpress- About 3 months old
#1 and #2 Ranks
2 Different PagesOn Same Site
Wordpress Blog on eAgenC by KW domain
PAGE 1
eEdge Site / Marketleader
New Self Hosted Wordpress- About 3 months old
PAGE1
Your website
Blog
Social Media
Press Releases
Classified Ads/ Listing Feeds
Video
Campaigns /Offline
HOW IT’S DONE
HOW DO YOU THINKPEOPLE SEARCH??
Real Estate Agent
Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent for Short Sales
Focus on The long-tail
Choose Local, National, or GlobalChoose Local, National, or Global
Choose Low Competition first, Then Medium. Under 200 Searches is GOLD
Denver Real Estate has 8,100 Monthly US searches.
That’s AWESOME.
It has High Competition
That STINKS!!!
Step 1: Identify your Audience and
Build your Brand
Step 1: Build your Brand
• ‘Exceeding Standards,
• Communication at the highest level,
• and a never-ending stream of surprises
• that leave you saying WOW’
Step 1: Build your Brand
Step 1: Build your Brand
Step 1: Build your Brand
Step 1: Build your Brand
Step 1: Build your Brand
Step 1: Build your Brand
NICHE:WATERFRONT PROPERTIES
NICHE:MILITARY
NICHE: SENIOR LIVING
Step 1 RECAP
Identify your Audience andBuild your Brand
Identify Your Specialty
Determine your Product and Message
Step 2: Create a Useful web site
Every Great Website Should Have
• Problem Solving Content• Product (IDX Listings and Home Values)• Seller-Centric Articles• Buyer-Centric Articles• Contact Information – Clearly
Displayed• Local Information• Lead Capture = Forms and offers
Step 2: Create a Useful web site
Step 2: Create a Useful web site
STEP 2 RECAPUse Lead Capture
Create Quality Content
Keep our website Fresh
Use Longtail Keywords
Step 3Market your Listings to get MORE
listings
There’s Life Outside of Craigslist
OTHER CLASSIFIED AD SITES
• Backpage.com
• Classifiedads.com
• ClassifiedFlyerads.com
• Wordpress/ActiveRain/Blogger (Yep, it’s true)
www.ListingsToLeads.com/ballen
Step 3: Recap
Market your Listings to get MORE listings
By using or creating templates to create ADS and LANDING pages
Using Long tail Keywords
Getting LOCAL and Specific
www.TheBallenMethod.com
www.AllStarAgentNetwork.com
Step 4Blog About It
WRITE FOR THE CONSUMERWith Google in MIND
A Great Blog Does a few things
• Solves Problems and Informs• Is a local Directory• Helps people to know you (Video/Pics)• Links to properties and home values• Ranks HIGH on Search when Optimized• Gives you something Social to Share
Blog Categories
• Seller Tips• Buyer Tips• Things to do in _______• Q & A• About Me• Featured Listings
Make your Blog Personal
This is SebastianThis is Sebastian
Step 5Use Video
GET COMFORTABLE
WITH HOW YOU LOOK
AND SOUND
www.BallenGroupVideos.com
Step 5Use Video: Recap
Get Comfortable
Use proper equipment
Shoot Introduction Video, Testimonials, Role Play
Step 6Use Press Releases
WRITTENIN THE
3RD PERSON
“The Ballen Group, Las Vegas Short sale Agents who use a comprehensive Las Vegas Short Sale System, close another Bank of America Short Sale saving the Las Vegas Homeowner from Foreclosure.”
Step 6Use Press Releases even IF Google won’t reward you.
Step 7Use Social Media
DON’T BE THIS GUY
DON’T STALK
•
Step 7Use Social Media
1. Create your Brand & Identify Audience
2. Build a Useful Website
3. Market your Listings
4. Blog
5. Use Video
6. Create Press Releases
7. Learn to Use Social Media
Discipline TODAYmeans FREEDOM
tomorrow
Now - Go Dominate The Web.
Thank You!!!!!
Seven Steps to Web Domination
With Richard and Lori Ballen
