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7MONITOR & TRACK THE CAMPAIGNThis is a big one. Don’t do all of this work without keeping track of it! In order to measure whether you are meeting your objective and fulfilling your goal, you must MONITOR & TRACK the campaign.

6ESTABLISH THE MARKETING PLAN FOR THE CAMPAIGNIf you are going to go through the effort of planning this awesome giveaway campaign, make sure you also create an effective MARKETING PLAN for the campaign.

5CREATE THE TERMS & CONDITIONS OF CAMPAIGNIt is imperative to include the appropriate TERMS & CONDITIONS for your giveaway campaign.

4REVIEW AVAILABLE ONLINE TOOLSYou may want to review some of the ONLINE GIVEAWAY SYSTEMS that are available today, to help you with the management and execution of your campaign.

• Votigo• Rafflecopter•• Promo Simple

1 • Woobox 1 • Offerpop

3DEFINE THE ACCEPTABLE ENTRY OPTIONS As you set out to define the entry options that will be accepted, make sure that you KEEP IT SIMPLE. Users are more likely to enter your giveaway if you make it very easy for them.

2OUTLINE THE COMPLETE SCOPE OF THE CAMPAIGNThere are several questions that must be answered in order to fully define the SCOPE of your campaign.

1 How many prizes do you have to give away?

2 How long will your campaign last?

3 How many winners? When and how will they be selected?

1OBJECTIVE& GOALIdentify your OBJECTIVE for the giveaway campaign and create a smart, MEASURABLE GOAL that describes what you want to achieve.

7TO A SUCCESSFULSTEPS

SOCIAL MEDIA GIVEAWAY