7 Reasons Why Mobile Matters
-
Upload
dewaldt-huysamen -
Category
Technology
-
view
2.665 -
download
1
description
Transcript of 7 Reasons Why Mobile Matters
![Page 1: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/1.jpg)
7 Reasons Why Mobile Matters
Sources: Eric Schmidt MWC February 2012 and HowToGoMobile.com
![Page 2: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/2.jpg)
Your customers are already mobile. Are you?
By 2013, more people will use mobile phones than PCs
to get online. Mobile searches have grown by 400% since 2010
There will be one mobile device for every person by
2015
Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
![Page 3: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/3.jpg)
Users want their mobile experience to be as good as their desktop experience.
71 %
60 %
78 %
of users expect a mobile siteto load as fast as a desktop site
of users expect a mobile siteto load in 3 seconds or less
will retry a site two times or less if it does not load initially
Sources: Compuware, “What Users Want from Mobile,” 2011
![Page 4: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/4.jpg)
A bad mobile experience can cost you more customers than you realise.
57 %
40 %
23 %
would not recommend a business with a bad mobile site
have turned to a competitor’s site after a bad mobile experience
will retry a site two times or less if it does not load initially
Sources: Compuware, “What Users Want from Mobile,” 2011
![Page 5: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/5.jpg)
Mobile users want to connect with their businesses in their local area.
Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
95%
61%
90%
of smartphone users have searched for local information
of users call a business after searching and 59% visit the location
of these people act within 24 hours
![Page 6: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/6.jpg)
Apps are fun and useful, but many prefer mobile sites for shopping.
Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
VS.
of users prefer mobile sites to apps for researching prices.81 %
prefer mobile site for product reviews.79 %
prefer them for purchasing.61 %
![Page 7: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/7.jpg)
Businesses like yours can drive purchases with a mobile-friendly site.
Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
of mobile users have compared product prices on their phones.70%
have read product reviews on their phones.65%
of mobile searches lead to purchase.50%
![Page 8: 7 Reasons Why Mobile Matters](https://reader036.fdocuments.us/reader036/viewer/2022082700/54bf89464a79598b498b4633/html5/thumbnails/8.jpg)
Sources: Eric Schmidt MWC February 2012
There are 7 billion people in the World.
About 2 billion people are connected to the Internet.
1 billion have smart phones.