7 Pillars of Digital Marketing 101
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Transcript of 7 Pillars of Digital Marketing 101
7pillarsdigital.com#7Pillars @blueliner
Introduction to a Comprehensive Marketing System – #WCSF
By: Arman Rousta
7pillarsdigital.com#7Pillars @blueliner
7Billion
The World is Your Market
Everything is Connected
The World is
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WHAT IS THE 7 PILLARS?
The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.
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The 7 Core Principles
Principle 1. Proactive Time Management (Timebug)
Principle 2. ROI Goal Driven (Reality-based Inspiration)
Principle 3. Holistic (W7 Model, Ethics)
Principle 4. Innovation Driven (Entrepreneurial Spirit)
Principle 5. Business Intelligence Based (Scientific)
Principle 6. Organic & Agile Workflow (Resourceful)
Principle 7. Active Knowledge Sharing (Communications)
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The 7 Pillars of Digital (D1)
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. Design (UX, Web Design, Web Development)
pillar 3. Search (Organic Search – SEO, Organic CSE, Onsite Search)
pillar 4. Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Contact Mgmt.)
pillar 6. Social (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
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The 7 Pillars of Traditional (D1)T-Pillar 1. Content
T-Pillar 2. Branding
T-Pillar 3. Advertising
T-Pillar 4. PR
T-Pillar 5. Sales (Business Development, Merchandising)
T-Pillar 6. Events
T-Pillar 7. Direct (DR, Direct Mail)
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The 7 Modes (D2)
Mode 1. Brainstorming (Ideation, Research, Discovery)
Mode 2. ROI (Budgeting & Goal Setting)
Mode 3. Strategy
Mode 4. People
Mode 5. Tools (Tech & Systems)
Mode 6. Execution
Mode 7. Analytics (BI, Audit & Optimization)
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The 49er Matrix (7x7) - and all of its uses
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The 49er Matrix
MODE 1
MODE 2
MODE 3
MODE 4
MODE 5
MODE 6
MODE 7
Poor
Average
Effective
Not Relevant
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The 7 Marketing Personality Types
Type 1. Number Cruncher (NC)
Type 2. Information Gatherer (IG)
Type 3. Hunter (Sales)
Type 4. Farmer (Organizer)
Type 5. Idea Man or Woman (IM)
Type 6. Doer
Type 7. Visionary
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The 7 Levels (D3) Levels Matrix (Levels
x Pillars)
Guru/Master
Expert
Senior Level
Mid Level
Junior Level
Apprentice
Beginner
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The 8 Angles (D4) Angles Matrix (Angles
x Pillars)
Marketing
Technical
Creative
Research
Management
Financial
Venture
Legal
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Angles Pyramid View (Angles x
Pillars)
(A1) Marketing
(A3) Creative
(A6) Financial
(A2) Technical
(A7) Venture
(A5) Management
(A4) Research
(A8) Legal
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The Pyramids of Knowledge
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The 7 Dimensions of MarketingDimension I. Pillars
Dimension II. Modes (Modalities or Stages)
Dimension III. Levels (Skills, Expertise – Belts)
Dimension IV. Angles (4 Majors, 4 Minors)
Dimension V. Markets (Geos & Demos / Global, Local)
Dimension VI. Industries
Dimension VII. Time (Eras)
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- eBook
- Self-Assessment App
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* eBook: Tweet/Share with #7pillars for free copy of full version (Available: Sep ‘14) * Self-Assessment App: (Launch: Aug ‘14)
CONTACT: [email protected] - @arousta