7 must haves to become a killer online real estate agent
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Transcript of 7 must haves to become a killer online real estate agent
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How-To Become a Killer Online
Real Estate Agent7 Absolute Must Knows
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Why Are You Here?
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Why are you here?Real estate agents struggle with online marketing & aren’t sure where to start. 90% of home buyers start their home search online. How are you getting in front of these online home shoppers?
Today… we will learn the foundation of a killer online marketing plan.
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THE GOAL
Online PresenceWhat to DoConsistency
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The Online Sales Funnel
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FAQ’s you can answer1.2.3.4.5.
Social Media1.2.3.
Your BlogNiches: 1.2.3.
ABSOLUTE Must Knows
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What this is aboutAgents looking to increase your:● Online Presence● Online lead generation
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About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateI’m always testing new online methods.Killer Online Real Estate Agent Mastermind
I love learning online techniques and growing!
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Pinnable Real Estate - the book
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The Challenge - Online Presence
Are you avoiding online marketing? 1. Are you not sure where to start? 2. Think it will take too much time? 3. What other options do you have?
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Now… You aren’t marketing online● Most REALTORS I meet don’t know how to
get visitors to their site.● 997,148 Realtors in the US - May of 2013
(NAR)● 260,000 users on active rain (not active)the goal: Using Online methods efficiently
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Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website / blog● Commit to always improving your brand
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Today: Steps NecessaryOverview
1. Getting Found2. Convert to Leads3. Nurture Leads4. Big Picture
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Top of the Funnel: Get Found (Getting Traffic)
Vibrant Blog
● Consistency● 1x / week● 3-4
categories
Must Know #1: Vibrant Blog
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Top of the FunnelBlog About Early Stage Questions
● City Information● Moving Information● Amenities
Must Know #2: FAQ
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Top of the Funnel
Offer Value ALWAYS!
● Newsletters● Lists● Tips● Market Guides● Free Resources
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Top of the FunnelGet Found! ● Share to social media (5-10x / week)
○ FB○ Twitter○ Pinterest○ Google+○ LinkedIn
Must Know #3: Share
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Must Know #4: Nichify
Who is your client? ● Write a series of articles for each niche● 2 articles is considered a series
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Move to Phoenix
http://securerealestatephoenix.com/moving-2/move-to-phoenix-relocating-to-phoenix-top-7-things-you-should-know-about-phoenix/
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Middle of the FunnelConvert Traffic
Content is King● Resources● Auto systems● List builder
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Must Know #5: Offer SOMETHING
● Free Resources● E-book● Report● MLS Acess
Goal: Collecting info to follow up:)
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Must Know #6: Opt-Ins
Systems● Opt in for resources ● Auto- drip campaign
○ List builders: Aweber, mail chimp, constant contact
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Bottom of the Funnel
About buyers & sellers● More detailed
info
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Must Know #7: Detailed Resources
Resources: ● Buyer checklist● Seller checklist● Educational guides● Decision guides● Open house announcements● Listing announcements
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Bonus: Big Picture
ALWAYS: 1. Be Useful 2. Talk to Your Niche (one at a time)3. Use Keywords4. Be Yourself
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Ideas:● “40 Tips for Selling Your Dobson Ranch
Home in 2015”● “7 Things You Should Know about McDowell
Mountain Ranch Home Values in 2015”● “11 Reasons You Should Sell your 85251
Home in 2015”
Big Picture
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Big Picture: Your Blog Cycle
4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community
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What to do
● Fill out your worksheet● Choose blog categories● Blog regularly (1x week)● Use Keywords● Promote blogs to Google+, Pinterest, FB ● Think in FAQ’s of your niche
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Your Site - Where are you sending trafficOptions:● Self Hosted Blog
○ URL at GoDaddy○ Install wordpress○ Design an easy site
● Other Blog○ Placester.com (great, easy sites)○ Blogger.com, etc
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Resources● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)● Follow me on Google+: CharlotteAllred● If you’re local, join the monthly mastermind
(email me at [email protected])Next meeting Wednesday May 13th at 11:30am
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Local MastermindKiller Online Real Estate Agents● Meet once a month● Next meeting Weds May 13th 11:30 am● Topic: Facebook Ads
○ How Facebook Ads work○ Start using Facebook Ads for very little money○ What to Advertise on Facebook
● Roundtable discussion
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Killer Online Mastermind (Starter)
3 Starter MastermindsTopics: 1. Your Website : the 9 Must Haves2. Keywords: Who Should You Target3. Free Resources: What to Offer Starts May 13th at 9:30 am - 11:00 amcharlieallred.com
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Monthly Topics
● Your Online marketing plan● What FREE resources to offer● List building● What to do once you’ve written a blog● Categories for your blog / Keywords● Best Website Platforms● Plug ins● Social Sites: YouTube, Google+, Pinterest