7 Kick-Ass E-commerce Paid Marketing Tips - Shopify Meetup, Sofia, Bulgaria, Nov 2016
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7 E-commerce Paid Marketing Tips That Kick Ass Delcho Stanimirov / Hop Online , Nov 2016
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Transcript of 7 Kick-Ass E-commerce Paid Marketing Tips - Shopify Meetup, Sofia, Bulgaria, Nov 2016
7 E-commercePaid Marketing Tips That Kick Ass
Delcho Stanimirov / Hop Online, Nov 2016
Tip #1Use Google Tag Manager
ForConversion/Event Tracking
Define Action on
Page
Create GTM
Trigger
GTM Tag Triggered
Upon Action
Tag Sends Data to
GA/FB/Etc.
Webpage Data AnalysisGoogle Tag Manager
Tip #2Build Audiences in Google
Analytics
Tip #3Implement User ID
in Google Analytics forimproved audience building
Connect multiple devices, sessions, and engagement data to the same visitors.
Build audiences from scratch and nurture them down the funnel
* Marketing fram
ework courtesy of Avinash Kaushik
Display Marketing
Search Marketing;
Display/Search Marketing
Tip #4Use Display Remarketing
in the Google Display Network
Examples:
★ Re-engage visitors with abandoned shopping carts
★ Showcase different product categories
★ Up-sell or cross-sell to existing customers
Tip #5Use Remarketing Lists
for Search AdsIn AdWords
RLSA Examples:
★ Optimized bids for existing keywords
★ Show a different ad to non-converters
★ Bid on more expensive keywords
Cost / Conv.
Conv. Rate
CTR
CPC
Audience Age
Tip #6Use Dynamic search ads
in AdWords
DSA + RLSA
Source: WordStream
DSA + RLSA
Source: WordStream
Tip #7Use Drafts and Experiments
in AdWords
A B<>=
