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7 Instant Improvements to Build Trust

Trusts are essential to the creation of any relationship. Nothing will build a long lasting

relationship quicker than trust. In marketing and sales, there are techniques that will be used to

build trust over time, and there are techniques that will be used to create instant trust with a

customer. Let’s look at 7 instant improvements, to build trust.

1. The Power of Persuasion

You don’t have a lot of time upon that initial contact with the customer to build trust. The power

of persuasion allows you to create trust instantly with customers. In marketing and sales, it’s

extremely important to be able to create that instant trust. To make a sale you need to be able to

build a relationship, and that’s based on trust.

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2. Your Appearance

First impressions are important, and how you appear can build instant trust. Research has shown

that people will form an impression of your appearance within seconds of seeing you. This

applies whether your customer is standing in a store looking at a salesperson or staff member, or

looking at your website. A professional appearance will evoke feelings of trust and confidence.

3. Transaction Guarantees

One way to build instant trust is to take away any concerns a customer might have about making

a purchase. For example, “No questions asked return policy,” or “price match.” Many times it’s

not the transaction that concerns the customer it’s how things are handled afterwards, such as

warranty or return policies. Alleviating these worries builds instant trust.

4. Endorsements

If you want to build instant trust, have someone that’s well known and respected, as your

spokesperson. Look what Trevor Linden has done for the company Clearly Contacts, which was

once seen with skepticism because of its rock bottom prices. Instead, now they are a company

that millions trust with their eye wear.

5. Be Approachable

If you are approachable, customers will want to talk to you and ask questions. Your body

language will tell the customer far more than your words – your facial expressions and your

posture are key. An employee can instantly build trust with a customer by being approachable at

all levels.

6. Learn to Listen

The most basic human need is to be understood, so be sure you know how to listen. To listen,

you need to stop speaking. Listen to what the customer has to say then ask questions. The simple

task of listening can build trust.

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7. Learn to be Direct

Don’t talk in riddles to the customer, and don’t beat around the bush. Tell it like it is. If you

don’t have the answer, then find someone who does. Your customer will respect you for your

honesty, and that creates trust. No one likes to have their time wasted.

We’ve given you 7 instant improvements that you can do to improve the building of trust. There

are plenty of others, but this is a good start.