7 habits of highly successful companies (2014)

COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Marc Jadoul ( @mjadoul)

Berlin, 27 March 2014

HABITS OF HIGHLY SUCCESSFUL COMPANIES 7

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LIKE A CHILD CHASING A

MONARCH BUTTERFLY ON

A WINDY DAY, BUSINESS-

TECHNOLOGY EXECUTIVES

HAVE BEEN PURSUING

ROI AS IT FLUTTERS

TANTALIZINGLY WITHIN

THEIR REACH.

THEY JUST NEVER SEEM

TO QUITE CAPTURE IT. “Business Technology: ROI Is In The Eye Of The Beholder”

Brian Gillooly, Editor-in-Chief, Information Week (2002)

http://www.informationweek.com/business-technology-roi-is-in-the-eye-of-the-beholder/d/d-id/1014661?

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OF CEOs SAY TECHNOLOGICAL

ADVANCES WILL TRANSFORM THEIR

BUSINESS OVER THE NEXT 5 YEARS.

PWC US CEO Survey, January 2014

86%

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4


WHAT IF WE CHANGED OUR VIEW ON TECHNOLOGY?

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ABOUT ME

IC TECHNOLOGIST MARKETER SOCIAL BUSINESS

ADVOCATE

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METHODOLOGY

HABITS APPLIED BY

HIGHLY SUCCESSFUL COMPANIES. 7

IT decision makers + senior executives + technology workers + technology students

Interactive online diary

(N=400)

In-site interviews

(N=25)

Quantitative online study

(N=3,173)

Source: Alcatel-Lucent, 2012 ~100

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#1 THEY PUT

HIGH-END

MOBILE

TECHNOLOGY

IN THE HANDS

OF THEIR

EMPLOYEES.

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Source: Alcatel-Lucent, 2012

TOP

EARNERS

ABOVE

AVERAGE

TREADING

WATER

DOWNWARD

SLIDE

FAILING

COMPANIES

4G LTE

SMARTPHONE 49% 34% 33% 31% 31%

TABLET 45% 31% 27% 27% 24%

2G/3G MOBILE

OR SMARTPHONE 50% 44% 43% 44% 35%

LAPTOP

COMPUTER 74% 68% 72% 70% 70%

AVERAGE 55% 44% 44% 43% 40%

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#2 THEY LEVERAGE

THE EMPLOYEES’

PERSONAL

TECHNOLOGY.

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71% WORKERS USE

PERSONAL DEVICES.

47% GEN-X AND GEN-Y

BRING APPS TO WORK.

PERSONAL TECHNOLOGY DOES NOT NECESSARILY

INCREASE THE COST OF IT SUPPORT.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Frontline workers

IT departments

More No change Less

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#3 THEY USE IT TO EQUIP WORKERS

WITH USEFUL TOOLS AND DRIVE

A HEALTHY CULTURE.

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EQUIP EMPLOYEES WITH

INNOVATIVE TOOLS, SERVICES

OR CAPABILITIES.

47%

OF THOSE WHO WORK

REMOTELY SAY THEY

ARE MORE PRODUCTIVE. 61%

OF LARGE TOP EARNERS

SAY REMOTE WORK HAS

A POSITIVE EFFECT ON

CULTURE. 60%

74%

30%

Top earners Failing companies

OF TOP EARNER

EMPLOYEES CAN WORK

WHEREVER THEY CHOOSE.

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#4 THEY SEEK OUT INSPIRING

LEADERS, NOT DRONES

WHO FOLLOW DIRECTIONS.

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SUCCESSFUL COMPANIES MENTION CONFIDENCE, LEADERSHIP AND INTERPERSONAL SKILLS

AS MOST DESIRABLE EMPLOYEE CHARACTERISTICS.

STRUGGLING COMPANIES STILL RECRUIT PEOPLE THAT

ARE GOOD IN FOLLOWING DIRECTION AND THAT HAVE ANALYTICAL CAPABILITIES.

THEY ARE MORE LIKELY TO OFFER TECHNOLOGY TO SENIOR

LEADERS, RATHER THAN EQUIP THEIR FRONT LINE WORKERS

WITH THE TOOLS AND TECHNOLOGY THAT THEY MAY NEED.

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#5 HR AND IT

COMMUNICATE

TO IMPROVE

CULTURE,

RECRUITMENT

AND RETENTION.

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82%

67% 77%

70%

11% 13% 16%

3%

Cultural gurus

Dinosaurs

% who say there is a connection between

IT tools, services and policies and company culture

% who say there is a connection between IT tools, services and policies and employee

recruitment or retention

% who say HR has more influence with regards to

technology decisions than 3 years ago

% who say there is a great amount of communication

between business leaders and IT

WHO’S DRIVING NEW TECHNOLOGY SOLUTIONS THAT

WILL HAVE A POSITIVE EFFECT ON COMPANY CULTURE?

HR 18% IT + HR 32% IT 41% Neither

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#6 THEY UNDERSTAND

THAT EMPLOYEES

NEED TO TAKE BREAKS.

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EMPLOYEES VALUE MORE THAN JUST MONEY: TECHNOLOGY BENEFITS + IT POLICIES + NETWORK SPEED

ARE HIGHER VALUED BY EMPLOYEES THAN SALARY.

69% 54%

PERSONAL SURFING AND SOCIAL

MEDIA ARE VALUABLE BREAKS AND

BOOST EMPLOYEE PRODUCTIVITY.

Top earners Failing companies

84%

65%

Cultural gurus Cultural dinosaurs

COMPANY ALLOWS EMPLOYEES

TO ACCESS THE WEB.

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#7 THEY HAVE FORWARD-

LEANING CULTURES

THAT BREAK FROM

THE NORM.

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55% OF TOP EARNERS

SAY THEIR

CORPORATE

CULTURE

IS VERY HEALTHY

THEY ENCOURAGE EMPLOYEES TO TAKE

CALCULATED RISKS WITHOUT FEAR OF

REPRIMAND IN THE EVENT OF FAILURE.

THEY DISPENSE REWARDS BASED ON CLEARLY

DEFINED MEASUREMENTS OF EMPLOYEE

PERFORMANCE, NOT SUBJECTIVE MANAGEMENT

EVALUATIONS.

THEY USE A DELIBERATE PLANNING PROCESS

TO ANTICIPATE FUTURE NEEDS.

THEY VIEW TECHNOLOGY AS A STRATEGIC

ASSET, CAPABLE OF DELIVERING COMPETITIVE

ADVANTAGE, AND OFFER EMPLOYEES THE

FLEXIBILITY TO WORK FROM WHEREVER AND

WHENEVER THEY CHOOSE.

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www.elearnspace.org/blog/2003/09/08/fubinis-law/

1. PEOPLE INITIALLY USE TECHNOLOGY TO

DO WHAT THEY DO NOW — BUT FASTER …

2. THEN THEY GRADUALLY BEGIN TO USE

TECHNOLOGY TO DO NEW THINGS …

3. THE NEW THINGS CHANGE LIFE-STYLES

AND WORK-STYLES …

4. THE NEW LIFE-STYLES AND WORK-STYLES

CHANGE SOCIETY …

… AND EVENTUALLY CHANGE TECHNOLOGY.

FUBINI’S LAW

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OF COURSE THERE ARE STILL A FEW THINGS

YOU COULD DO WITHOUT TECHNOLOGY …

Video: http://www.youtube.com/watch?v=rl3wWccjD4Y by Alcatel-Lucent

[email protected]

www.linkedin.com/in/mjadoul

@mjadoul

7 habits of highly successful companies (2014)

Business

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