Nick Dodds Managing Director

• • DAY TWO AGENDA

• • Session One

• • Recap different ways of setting up arts festival

• • Structures and Management Roles

• • Session Two

• • Timeline for setting up a festival

• • Session Three

• • Case Study Brighton Festival

• • Discussion Session

• • How would you set up a new Vietnamese

• • Festival?

British Council Vietnam Festival Workshop 17-20 March 2010

• • DAY THREE AGENDA

• • Marketing:

• • Audience Development

• • Online Marketing

• • Media and PR

• • Fundraising:

• • Governments

• • Sponsorship

• • Trusts and Foundations

• • Individuals

British Council Vietnam Festival Workshop 17-20 March 2010

• • DAY FOUR AGENDA

• • Production and Delivery

• • Dealing with Artists

• • Contacts and Agreements

• • Technical issues

• • Budgets:

• • Income sources

• • Business Planning

British Council Vietnam Festival Workshop 17-20 March 2010

• • Government led and organised

• • Often for tourism or economic reasons

• • Centrally funded

• • Often traditional arts

• • Artist led and organised

• • Usually for artistic reasons, developing the artform

• • Usually a mixture of funding, often more commercial

• • Often contemporary arts

• • RECAP -Different ways of setting up an arts festival

British Council Vietnam Festival Workshop 17-20 March 2010

• Programmed Festival someone is choosing who is going to perform, often an artistic director, and inviting companies and artists to appear. The festival organisation arranges everything, pays the artist, sells the tickets takes the risk.

• Open Access Festival where anyone can perform and there is no restriction, invitation or judgement to who comes. The festival organisation helps arts and companies to come but they have to arrange and pay for most things themselves. Sometimes known as the Fringe or Off .

• Competitive Festival more often sports but sometimes in the arts, often with traditional arts from different regions, artist usually have to raise their own money to participate.

• • RECAP Different ways of setting up an festival

British Council Vietnam Festival Workshop 17-20 March 2010

• Government Organised Festival

• Shanghai International Arts Festival, China

• Artist Organised Festival

• JacArt, Indonesia

• Curated Festivals with Fringes

• Edinburgh, Scotland

• Avignon, France

• Adelaide, Australia .

• • RECAP Different ways of setting up an arts festival

British Council Vietnam Festival Workshop 17-20 March 2010

• RECAP

• Frequency of the Festival

• Every year - annual festivals are most common e.g. Singapore Arts Festival or Brighton Festival

• Every two years biennial festivals are not unusual e.g

• Adelaide Festival or Manchester International Festival

• Duration of Festival

• Arts festivals tend to be one, two or three weeks long, sometimes a month, rarely a weekend

• Pop festivals tend to be a long weekend two, three or four days

British Council Vietnam Festival Workshop 17-20 March 2010

NEW

• UK FESTIVAL ORGANISATION STRUCTURES

• Government

• • Central Arts Council

• • Regional/Local County or City Authority

• Festival Company/Charity

• Committee/Board of Directors/Trustees

• Festival Management

• • Festival Director

• • Festival Producer

• Artists/Venues/Audiences

British Council Vietnam Festival Workshop 17-20 March 2010

British Council Vietnam Festival Workshop 17-20 March 2010 ARTS FESTIVAL STRUCTURE

• Festival Committee/Board of Directors/Trustees

• Non Executive

• Governance

• Policy

• Strategy

• Government Relationships

• Fundraising

• Not Artistic

• Not Managerial recruit the Festival Director

• But Legally Responsible

Key Festival Organiser Roles For an established and mature Festival British Council Vietnam Festival Workshop 17-20 March 2010

• Festival Director or Artistic Director

• The creative force behind the festival, sets the vision, chooses the artists, outlines the programme

• The public face of the festival with an important fundraising role

• Festival Producer or Executive Director

• Delivers the festival chosen by the artistic director

• Responsible for all the logistics of organising the festival

• Manages the team for technical production, administration, marketing, fundraising .

Key Festival Organiser Roles British Council Vietnam Festival Workshop 17-20 March 2010

• Who is Chief Executive/General Director?

• It is important to decide and communicate who is the chief executive officer of the festival. It can be either the Artistic Director or Executive Director but it is often better to have the creative force as the organisation s lead. Sometimes it is a shared responsibility but this can lead to conflict. If there is a guest artistic director the Executive Director is often the Chief Executive

British Council Vietnam Festival Workshop 17-20 March 2010

• Marketing Director

• Marketing and Communications

• Public Relations

• Media Relations

• Audience Development

• Ticket Sales Box Office

• Sponsorship Director

• Fundraising

• Commercial sponsorship

• Trusts and Foundations

• Individual Giving

Key Festival Organiser Roles British Council Vietnam Festival Workshop 17-20 March 2010

• Administrative/Finance Director

• Finance

• Budgets

• Administration

• Licence/Insurance

• Sponsorship Director

• Fundraising

• Commercial sponsorship

• Trusts and Foundations

• Individual Giving

Key Festival Organiser Roles British Council Vietnam Festival Workshop 17-20 March 2010

• Technical Director/Technical Producer

• Lighting

• Sound

• Staging

• Venues

• Crew

• Typical Festival Organisation 1

British Council Vietnam Festival Workshop 17-20 March 2010 Festival Committee Festival Director/General Director Finance Director Festival Producer Marketing Director Sponsorship Director Technical Director

• Typical Festival Organisation 2

British Council Vietnam Festival Workshop 17-20 March 2010 Festival Committee Festival Producer/Executive Director Finance Director Technical Producer Marketing Director Sponsorship Director Artistic Director/Guest Director

• Typical Festival Organisation 3

British Council Vietnam Festival Workshop 17-20 March 2010 Festival Committee Festival Producer Finance Director Technical Producer Marketing Director Sponsorship Director Artistic Director

• Festival Organisation

• What would work in Vietnam?

British Council Vietnam Festival Workshop 17-20 March 2010