FAO-IFAD Caribbean

LAUNCH AND POLICY DIALOGUE

REGIONAL FAO-IFAD ProjectSTRENGHENING DECENT RURAL EMPLOYMENT OPPORTUNITIES FOR YOUNG WOMEN AND MEN IN THE CARIBBEAN

7 - 9 September 2015 Bridgetown, Barbados

Tech4agri: the webseriesKeron Bascombe/ Technology4agri

1

Introduction

We are aware of agri-youth

Introduction: Tech4agriTo combat these issues Tech4agri was created.

Web series: Innovation

Business StrategyThe web series business model is varied but presentGreat potential for growth into other types of mediaOur business model for the web is community based.The viability of the community model is based on user loyalty and a specific topic of interest and the users emotion. It is rooted in open content and public broadcasting

Market Research

Market ResearchOver 70% of respondents are willing to pass on knowledge of the application to their friends on colleagues raising awareness and boosting consumer numbers

Via the results of the market survey, Tech4Agris project has been validated as a service in demand

Revenue ModelIn order to become sustainable and establish Tech4agri as a thriving social enterprise we have established the following revenue streams:Year 1 AdvertisingSponsorship Product Placement Television Rebroadcast Donations via web hosting.

Revenue ModelYear 2 Previous avenues in addition to:

Provision of niche advertising servicesEvent coverage Journalistic services Merchandising Reward based crowd funding

Revenue ModelYear 3 to 5 - Involves all previous revenue earning strategies with the addition of strategic partnerships for any of the following:

Spinoff TV/web series Online on-demand servicesFranchising deals

Current StatusWe are currently working on producing this web series.

Challenges include time management and very limited resources

Here is one of our first drafts.

In closingWe hope to grow and provide an avenue for youth to be involved in agricultural journalism while simultaneously motivating our generation and the next to pursue diverse agricultural careers and livelihoods.

THANK YOU

14