7 Email Marketing Trends: 1. Segmentation
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Transcript of 7 Email Marketing Trends: 1. Segmentation
![Page 1: 7 Email Marketing Trends: 1. Segmentation](https://reader038.fdocuments.us/reader038/viewer/2022102323/554cff8eb4c905ae138b56ad/html5/thumbnails/1.jpg)
Email is the key to engagement
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Social media was going to
defeat email
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Today, are therefewer email
accounts?
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OR MORE?
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Source: The Radicati Group “Email Statistics Report, 2010”
Guess…
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What isengagement?
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The measurement ofuser activities across
multiple channels
Source: Econsultancy “Customer Engagement Report 2011”
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This means more data
and more reports
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It's kinda overwhelming
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But data helps the bottom line
“Untargeted email programs increase costs by as much as 3.6 times the cost of targeted programs. “
- Relevancy Group ”Realizing the Value of Email Marketing“
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Your customers expect more
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Know who they
are
“Key areas of email marketing focus for 2011 are:segmentation: 32%; relevance: 29%; list quality:26%; and measurement: 25%.”
- Econsultancy “Email Marketing Census 2011“
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And give them control
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Relationships areyour lifeline
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Attract readerswith social
media
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And keep them with email
"Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“
- Email Marketing Reports
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Be creative, thoughtfuland
relevant
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Forget "One Size
Fits All"
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Find the ones who matter most
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When you speak to
everybody,
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You reach nobody
“Removal of non participating subscribers has had the most influence on improving deliverability and emailperformance rates.”
- MarketingSherpa “Email Marketing Benchmark Guide 2011”
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Use your data
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To createthe perfect
message
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What motivates people?
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It's morethan just promotion
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It's about relationships
“Over 60% of respondents said that at least fifty percent of the email programs they participate in are of value to them.”
- Econsultancy “How We Shop in 2010: Habits and Motivations of Consumers”
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Start withthe biggest
group
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And work your way down
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You can segment by region
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by activity
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by interest
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by influence
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There are no limits
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Segmented campaignsimprove
response
“48% of email marketers use demographic data, 45% use geographic data, and just 38% use email click behavior to segment messaging.”
- Revelancy Group “Realizing the Value of Email Marketing”
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Email helpsyour business
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So besmart
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Be social
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Be relevant
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And keepengaging!
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