7-Eleven Japan Venturing into e-Tailing
-
Upload
yoshi-acosta -
Category
Documents
-
view
54 -
download
2
description
Transcript of 7-Eleven Japan Venturing into e-Tailing
![Page 1: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/1.jpg)
7-Eleven JapanVenturing into e-Tailing
Presented
by:
Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan
![Page 2: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/2.jpg)
![Page 3: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/3.jpg)
• Remove shoes• Questionnaire• Snacks• Whistle
Activity
![Page 4: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/4.jpg)
Facts
• 7-Eleven is the largest chain stores in convenience retailing industry.
• Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003
![Page 5: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/5.jpg)
Facts
10,3895,791
Number of Stores:
![Page 6: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/6.jpg)
Japan vs. China
Similarities• Religion• Confucius
Differences• Sensitive History• Concentration and Development• Government Policies
![Page 7: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/7.jpg)
Japan vs. China
Similarities• High market demand• Low confidence in online payment Telecom
hurdles
• Outmoded shopping concepts
Differences• Bottom up vs. Top-down• Level of IT diffusion
![Page 8: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/8.jpg)
Activity
• Join Your Team For Some Fun!
![Page 9: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/9.jpg)
Japan vs. United States
Similarities– Developed Countries– GDP
• Differences– Individualist Culture– Cash vs. Credit– Technology– eCommerce Trust
![Page 10: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/10.jpg)
Japan vs. United States
![Page 11: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/11.jpg)
Japan vs. United States
![Page 12: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/12.jpg)
U.S. Centric Thinking
• eCommerce• eBay
– No Human Contact– Trust
![Page 13: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/13.jpg)
Bridging the Gap
• Technology• Culture
![Page 14: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/14.jpg)
Bridging the Gap
• Strategies – Use existing distribution system – Creating new market– Low cost to consumer– Convenience– Is plan Short Sighted?
![Page 15: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/15.jpg)
Bridging the Gap
• Moving in a new direction– Cash Payments– Human Contact
![Page 16: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/16.jpg)
Bridging the Gap
• Examples– AOL– ???
![Page 17: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/17.jpg)
Conclusion
Unique use of Unique use of existing technology existing technology applied to cultureapplied to culture.
![Page 18: 7-Eleven Japan Venturing into e-Tailing](https://reader036.fdocuments.us/reader036/viewer/2022081511/56813196550346895d98095c/html5/thumbnails/18.jpg)
• 45 minutes total• -----------------
• 7 minutes• - discuss wistle at beginning (jolie)• - introduce team mates• - remove shoes• - questionnaire• - snacks
• 5 minutes• - facts (claire)
• 5 minutes• - china vs. japan (sabrina)
• 5 minutes• - us vs japan (angie)
• 5 minutes (jolie)• - us centric culture
• 5 minutes (sarah)• - bridging the gap
• 5 minutes (angie)• - briding the gap examples• (aol - use pen)• (backup ideas -
• 5 minutes• If extra time, backup questions: (angie)• - How do you feel about Japan being a cash based society?• - Do you feel 7dream.com will have an impact on the Japanese culture?
• 1 minute (jolie)• - conclusion statement