7 ростелеком conn_tv_kholodnyy
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Transcript of 7 ростелеком conn_tv_kholodnyy
Smart TV. On the verge of maturity
Andrey KholodnyyExecutive Director on Media Assets Management, Rostelecom
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Dedicated vs. Universal network
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Dedicated vs. Universal Network
Physical Separation• Telephone
• Data
Frequency separation
• xDSL
• DOCSIS
Logical separation
• IP networks
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Dedicated vs. Universal Device
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Dedicated vs. Universal Device
Smart TVSTB
PVR
Browser
Game console
Media player
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Smart TV is the Winner
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But…
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Service maturity
• Low service performance
– Slow content access. From switching on to watching content 30..90 seconds and two clicks at least
– Low user interaction speed
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Service maturity
• No interoperability
– Separate applications for each vendor
– Every year new hardware, functionality, limitations, design, SDKs
– Fast platform changes cause Smart TV becoming obsolete earlier than customer is ready to replace it
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Service maturity
• Hardware & SDK limitations
– HLS and some other technologies are not fully supported
– Limited support of existing software libraries
– No access to hardware functions (e.g. video management)
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Service maturity
• DRM issues
– TV vendor specific DRM required
– Poor rolled out DRMs support
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Service maturity
• Connection issues
– Connection quality (backbone and residential “last inch”) affects perceived service quality
– Connection quality impacts product performance
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Service maturity
• Customer interaction
– Different remotes
– Accelerometer
– Voice control
– Gestures
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Service maturity
• Design guidelines
– Clients forced to adopt its design for vendors guidelines
– Very limited design animation abilities
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Service maturity
• Payment systems
– No built-in payment system
– Developers forced to use 3rd party payment gateways
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Service maturity
• Business contradictions
– Vendors are now attracting content providers
– However vendors are already developing their own content platforms
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Conclusion
• Smart TV is the potential winner as content access platform
• Current implementation limits Smart TV platform utilization as content access platform
• In 1-3 years horizon Smart TV platform will reach its maturity stage and will compete for its market share as content delivery platform
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