7 Characteristics of Content Marketing Audits
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Transcript of 7 Characteristics of Content Marketing Audits
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7 CHARACTERISTICSOF A CONTENT MARKETING AUDIT
Sunday, October 20, 13
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You Should Know...
Audits are not bad.
Sunday, October 20, 13
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You Should Know...
Assessments are part of ahealthy business.
Sunday, October 20, 13
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You Should Know...
Content marketing is built around a system.
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You Should Know...
Every system needs to be evaluated, adjusted,
and modified regularly.
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7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
Sunday, October 20, 13
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7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
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7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
Sunday, October 20, 13
![Page 9: 7 Characteristics of Content Marketing Audits](https://reader036.fdocuments.us/reader036/viewer/2022081400/554ab772b4c905ec668b5bfb/html5/thumbnails/9.jpg)
7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
Sunday, October 20, 13
![Page 10: 7 Characteristics of Content Marketing Audits](https://reader036.fdocuments.us/reader036/viewer/2022081400/554ab772b4c905ec668b5bfb/html5/thumbnails/10.jpg)
7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
Sunday, October 20, 13
![Page 11: 7 Characteristics of Content Marketing Audits](https://reader036.fdocuments.us/reader036/viewer/2022081400/554ab772b4c905ec668b5bfb/html5/thumbnails/11.jpg)
7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
Sunday, October 20, 13
![Page 12: 7 Characteristics of Content Marketing Audits](https://reader036.fdocuments.us/reader036/viewer/2022081400/554ab772b4c905ec668b5bfb/html5/thumbnails/12.jpg)
7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT
Sunday, October 20, 13
![Page 13: 7 Characteristics of Content Marketing Audits](https://reader036.fdocuments.us/reader036/viewer/2022081400/554ab772b4c905ec668b5bfb/html5/thumbnails/13.jpg)
7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT
7 OUTLINES ACTION ITEMS AND NEXT STEPS
Sunday, October 20, 13
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The Goal of a Content Marketing Audit
Perspective
Sunday, October 20, 13
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The Benefit of a Content Marketing Audit
Clarity
Sunday, October 20, 13
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