7 benefits of qr code for consumers

©2011 by EliNext Group

7 Benefits of QR Code for Consumers

- Bar code yesterday

Various types of bar codes

have become label standards

for many industries for their

reading speed and accuracy.

Bar codes spread wide a

market need arose to expand

the volume of data stored

within and to decrease the

printed size of the code. Do

you remember products with

multiple bar codes, because

producers though that one is

not enough? Or those official forms with stacked bar codes on the

side? All these were desperate measures to pack as much

information into as little of paper space. This was the moment

when in 1994 Denso, a Japanese company, came up with a two

dimensional, matrix type kind of code.

http://www.elinext.com/qr-code-solution-for-mobile-devices


Being a 2D code, the QR code (abbreviation form Quick Response

code) holds data in both the horizontal and vertical axes, and it is a

big breakthrough since conventional bar code contains information

only in one. Just imagine how much more data it is possible to

store in QR code than in bar code.

- Benefits of 2D Codes

1. High data capacity. A standard QR code can contain up to

7,089 numeric characters or 2,953 bytes of binary

information.

2. Data variety. Besides numeric and alphabetic characters, QR

code can encode Kanji, Kana, Hiragana, symbols, binary, and

control codes. As far as Japanese characters are concerned,

one Kana or Kanji character is encoded in 13 bits, which is at

least 20% less compared to other 2D codes.

3. Small printout size. The use of horizontal and vertical axes

to store information enables to store approximately ten times

more information on the same printout area. That is to say

nothing about Micro QR Code, which is even smaller.

4. Dirt and Damage Resistance. QR code has an in-build data

error correction feature. The data contained within can be

restored even when it is partially dirty or damaged.


5. 360° readability. QR codes can be scanned from any

direction. You don’t have to align them to get them scanned.

6. Structured Append Feature. A QR code can be divided into

a maximum of 16 smaller QR code symbols for a more

convenient printing.

7. Open specifications. Compared to other 2d codes, QR code

specifications are defined in detail, disclosed to everyone and

patent right re not exercised by Denso Wave, the patent right

owner.

Note, that every QR code requires margins on all sides around the

code square for proper reading


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Suggested citation: EliNext Group.2011. “7 Benefits of QR Code for Consumers” <http://www.elinext.com/seven-benefits-qr-code>

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7 benefits of qr code for consumers

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