An Introduction to Harper Lee’s ___________________________.
7-11 ’s Space of Flows and Helen Lee’s Prey Rainy, Angela, Joe, Bob, Effie, Lisa.
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Transcript of 7-11 ’s Space of Flows and Helen Lee’s Prey Rainy, Angela, Joe, Bob, Effie, Lisa.
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7-11’s Space of Flows
and Helen Lee’s Prey
7-11’s Space of Flows
and Helen Lee’s Prey
Rainy, Angela, Joe, Bob, Effie, Lisa
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OutlineOutline
I. IntroductionII. Identification III. 7-11 as a space of
flowsIV. Chance encounter V. PreyVI. Conclusion
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Intro 1: The Sense of Flow
Intro 1: The Sense of Flow
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Intro 2: Our Main Target
Intro 2: Our Main Target
Commercialize
Merchandise
Logistics
Services
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Intro 3: Emotions Beyond FlowsIntro 3: Emotions Beyond Flows
Chance of EncounterChance of Encounter
Power ControlPower Control
DangersDangers
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This is an unfamiliar city.This is an unfamiliar city.
The sense of identity.The sense of identity.
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七槓么么式的我的鄉愁七槓么么式的我的鄉愁
就在 7-ELEVEN登陸北京的一年後的某個下午,我正好經過東直門
看到了那個巨大的、明亮的、紅色加上橙色與綠色的招牌
這應該是我第一次以步行的方式經過此地
我心中類似鄉愁的情緒突如泉湧
畢竟我是在台北出生,被 7-ELEVEN養大的小孩呀……
後現代甜心-北京男孩女孩 2 作者:李季紋
Nostalgia
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七槓么么式的我的鄉愁七槓么么式的我的鄉愁
我幾乎像是幼犬尋找奶頭一樣的走進那扇自動門
門開了,我聽到了那熟悉的「叮咚!」以及年輕店員們以北京腔調喊出的「歡迎光臨!」
好感動又好奇怪的感覺呀……光可鑑人的地板、刺目的日光燈,是 7-ELEVEN沒錯呀!
但是這個店面大得近乎小型超市
而且工讀生的數量未免也多得太驚人了吧?
好大的陣勢,非常典型的北京式 , 沒錯,這就是北京式的「七槓么么」
Nostalgia
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七槓么么式的我的鄉愁七槓么么式的我的鄉愁
Taiwan Beijing
御飯糰 (Japanese flavor)
三角飯糰 (Chinese fried rice)
關東煮 (self-service ,竹輪、貢丸、玉米、米血糕, sweet)
好燉 (not self-service ,海帶、煮雞蛋、海螺, salty)
御便當(well-packed)
便當(order food)
Brand Identification
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7-11 as a space of flowLogistics
7-11 as a space of flowLogistics
7-ELEVEN在全世界的大城市能經營成功的 Know-How,有很大一部分來自於物流。開著貨車從一個店面到下一個店面的距離,不超過五分鐘,其運送的原則是以貨品溫度而非貨品種類來派車,加上自行開發產品,所以顧客可以買到許多非7-ELEVEN不可的特色生鮮食品……
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Order
Head office
Manufacturer
Distribution Center
Logistics: Process Logistics: Process
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Logistics: FeaturesLogistics: Features
• Three times a day
• Small quantity of distribution
• The control over temperatures of goods
• Main distribution at midnight
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Logistics: StrategyPoint of Sales (POS)Logistics: Strategy
Point of Sales (POS)
• POS register
• A system to collect customers’
data (gender, age, goods)
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The Position of 7-11The Position of 7-11
• Variety of merchandise
• Fulfilling instant need
• The most popular service:
paying monthly fees
• Convenience or Control?
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7-11’s Space of FlowInnovation (推陳出新 )
7-11’s Space of FlowInnovation (推陳出新 )
•一個地方一種味道,台灣的偏甜,北京的則近乎死鹹不可能拿來喝,也沒有關東煮專用的醬料。
• 又,特別推薦:「七槓么么」特製杏仁豆腐,內有切碎的椰果、上綴挖成小球的西瓜丁。
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Innovation of Merchandise = change of lifestyle
Innovation of Merchandise = change of lifestyle
New producteg. 我的健康日記系列
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Innovation of PackingThe False Sense of Newness
Innovation of PackingThe False Sense of Newness
The same product with new packing.
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Innovation of Ideas Specific Theme
of Product Promotion
Innovation of Ideas Specific Theme
of Product Promotion
a). Holidays: Mother’s Day, Mid-autumn Festival… b). Nostalgic series
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Innovation of GiveawayInnovation of Giveaway
• Attraction of • Globalization+ localization eg. Hello Kitty, Snoopy travel around Taiwan
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The Effects of POSThe Effects of POS
• To keep so-called popular merchandise
• Monopolizing product
Customer (The majority) The EnterpriseThe trend/public taste
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Redefinition of ConvenienceRedefinition of Convenience
• Expansion: Cooperation with Starbucks, City-
café etc. • Innovative service: I-cash, I-bon
Time is the most valuable capital in
daily life
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Chances Encounter Occurred in 7-11
Chances Encounter Occurred in 7-11
Commercial
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7-11 之戀 (Girl 篇 )
7-11 之戀 (Girl 篇 )
• 我知道他其實已經很久了,但開始注意他,卻是在一個星期前。
• 我讀夜校,白天當 7-11 早班工讀生。 • 他看起來也是個學生,總是背個書包,但書包裏好像是空的。他很斯文白淨,卻有不相稱的鬍渣,還有那台老舊破爛的野狼機車。
• 他總在十點零五分,進入店裏。進店前,他會推一推眼鏡。 然後拿一份民生報,以及一瓶藍色利樂包低脂鮮乳, 20元的那種。
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• 我知道她其實已經很久了,但開始注意她,卻是在一個星期前。
• 我是成大研究生,她是那家 7-11 的早班員工。
• 她看起來也是個學生,因為 7-11制服掩不住那股清純的學生氣息。她很溫柔秀氣,有一頭長髮,還有白淨的皮膚。
• 我十點出門,騎上那台爛野狼機車,然後在十點零五分,到了那家 7-11 。
• 進店前,我喜歡推一推眼鏡。因為我想看清楚她。我會拿一份民生報,因為我喜歡看體育新聞。以及一瓶藍色利樂包低脂鮮乳, 20元的那種。
7-11 之戀 (Boy 篇 ) 7-11 之戀 (Boy 篇 )
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• 痞子蔡,本名蔡智恆, BBS 上的 ID為 jht ,痞子蔡只是暱稱,而非筆名。
• 1969 年 11 月 13 日生於台灣嘉義縣的布袋鎮。 2000年從成功大學水利工程研究所博士班畢業,目前仍留在成大作博士後研究員
• 1998 年 3 月,在網路上連載《第一次的親密接觸》,成了網路文學開始受注目的關鍵點,也因此被比喻為「漢語網路文學旗手」。對網路文學,有帶動蓬勃之功,卻也有間接讓網路文學商品化之過。
JHT 蔡志恆JHT 蔡志恆
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• a genre of electronic literature• the use of hypertext links• a new context for non-linearity in
"literature" and reader interaction
• Feature: commercialized; reader communities pop culture
Hypertext Fiction Hypertext Fiction
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• Vertical texts vs. horizontal texts• Thinking in pictures vs. in words• Format, punctuation, etc.• Interaction between authors &
readers
Reading Hypertext V.S Paper Reading Hypertext V.S Paper
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• 袁瓊瓊 : 「許多網站甚至是『拿到籃裡就是菜』,稍微好的作品會顯的非常突出,但是這種好是不及格的好,跟整體文學界相比是拿不上台盤的。」
• Downfall of culture• Literature: in-transparency• Relationship with readers —social collective consciousness; transformation The writer is the reader. “To be seen”: seek for communication &
identification
Interaction & fan culture
Criticism Criticism