675 La Trobe Street, Melbourne

75
SITE D B C E N R U O B L E M 01.01_CONTEXT: MELBOURNE DRAFT MARKETING BOOKLET REV A 4

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Transcript of 675 La Trobe Street, Melbourne

  • SITE

    DBC ENRUOBLEM

    01.01_CONTEXT: MELBOURNE

    DRAFT MARKETING BOOKLET REV A4

  • ETIHAD STADIUM

    FLAGSTAFF GARDENS

    RMIT UNIVERSITY

    EXHIBITION GARDENS

    QUEEN VICTORIA MARKETS

    YARRA RIVER

    BOLTE BRIDGE

    FEDERATION SQUARE

    CITYLINK

    SOUTHERN CROSS STATION

    SOUTHBANK

    SITE

    CENTRAL PIER

    WATERFRONT CITY

    DOCKLANDS HIGHWAY

    LATROBE STREET

    01.02_CONTEXT: DOCKLANDS

    REV ADRAFT MARKETING BOOKLET 5

  • 01.03_PRECINCT LIFESTYLE

    DRAFT MARKETING BOOKLET REV A6

  • 675 LA TROBE STREET

    REV ADRAFT MARKETING BOOKLET 7

  • DRAFT MARKETING BOOKLET REV A8

  • SITE

  • RETAIL & COMMERCIAL SPACES

    RETAIL & COMMERCIAL SPACESSHARED AMENITIES - POOL & GYM

    SHARED AMENITIES - POOL & GYM

    DRAFT MARKETING BOOKLET REV A10

  • 675 LA TROBE STREET 675 LA TROBE STREET

  • 02.01_PROJECT EXEMPLARS

    DRAFT MARKETING BOOKLET REV A12

  • REV ADRAFT MARKETING BOOKLET 13

  • 02.02_ARCHITECTURAL REFERENCES

    KEY PLAN

    PROFILED GLASS CURTAIN WALL

    OPERABLE PODIUM SCREENS FOR PRIVACY

    ARTICULATED FIN TREATMENT FOR SOLAR PROTECTION

    DRAFT MARKETING BOOKLET REV A14

  • KEY PLAN

    PROFILED GLASS CURTAIN WALL

    OPERABLE PODIUM SCREENS FOR PRIVACY

    ARTICULATED FIN TREATMENT FOR SOLAR PROTECTION

    DRAFT MARKETING BOOKLET REV A16

  • 03.01_PODIUM LEVEL FLOOR PLAN & TYPICAL APARTMENT

    STAGE 01 STAGE 02

    PODIUM KEY PLANSCALE_1:250

    TYPICAL PODIUM FLOOR PLAN

    LINE OF BUILDING ABOVE

    APT 301

    APT 302APT 303APT 305APT 306

    APT 307

    APT 308APT 309

    APT 310

    APT 311

    APT 312

    APT 313 APT 315 APT 316 APT 317 APT 318 APT 319

    APT 320 APT 321

    APT 322 APT 323 APT 325 APT 326 APT 327 APT 328 APT 329 APT 330

    APT 331

    APT 332

    APT 333

    APT 335

    APT 336APT 337

    APT 338

    APT 339APT 339APT 350

    APT 351

    DRAFT MARKETING BOOKLET REV A18

  • INTERIOR AREA: 45 SQMEXTERIOR AREA: 08 SQMTOTAL AREA: 53 SQM

    TYPICAL APARTMENT FLOOR PLAN

    REV ADRAFT MARKETING BOOKLET 19

  • TOWER KEY PLAN

    03.02_TYPICAL TOWER FLOOR PLAN

    SCALE_1:250

    TYPICAL TOWER FLOOR PLAN

    DRAFT MARKETING BOOKLET REV A20

  • TYPICAL APARTMENT FLOOR PLAN

    REV ADRAFT MARKETING BOOKLET 21

  • PENTHOUSE KEY PLAN PENTHOUSE FLOOR PLAN

    03.03_PENTHOUSE FLOOR PLAN & APARTMENTS

    DRAFT MARKETING BOOKLET REV A22

  • REV ADRAFT MARKETING BOOKLET 23

  • 03.04_TYPICAL TOWER FLOOR PLAN & APARTMENTS

    TOWER KEY PLAN

    DRAFT MARKETING BOOKLET REV A24

  • REV ADRAFT MARKETING BOOKLET 25

  • TYPE A3 APARTMENT1 BEDROOM, 1 BATHROOM

    INTERIOR AREA: 53 SQMEXTERIOR AREA: 06 SQMTOTAL AREA: 59 SQM

    DRAFT MARKETING BOOKLET REV A26

  • TYPE B1 APARTMENT2 BEDROOM, 1 BATHROOM

    INTERIOR AREA: 62 SQMEXTERIOR AREA: 06 SQMTOTAL AREA: 68 SQM

    REV ADRAFT MARKETING BOOKLET 27

  • INTERIOR AREA: 70 SQMEXTERIOR AREA: 10 SQMTOTAL AREA: 80 SQMTYPE B2 APARTMENT

    2 BEDROOM, 2 BATHROOM

    DRAFT MARKETING BOOKLET REV A28

  • INTERIOR AREA: 72 SQMEXTERIOR AREA: 10 SQMTOTAL AREA: 82 SQMTYPE B3 APARTMENT

    2 BEDROOM, 2 BATHROOM

    REV ADRAFT MARKETING BOOKLET 29

  • 03.05_INTERIOR LOOK & FEEL

    TYPICAL APARTMENT_LOOK & FEEL_NATURAL OPTION

    DRAFT MARKETING BOOKLET REV A30

  • TYPICAL APARTMENT_MATERIALS & FINISHES PALETTE_NATURAL OPTION

    REV ADRAFT MARKETING BOOKLET 31

  • TYPICAL APARTMENT_LOOK & FEEL_SCULPTURAL OPTION

    DRAFT MARKETING BOOKLET REV A32

  • TYPICAL APARTMENT_MATERIALS & FINISHES PALETTE_SCULPTURAL OPTION

    REV ADRAFT MARKETING BOOKLET 33

  • EF REFERENCE PROJECTS_AVENUE_681-709 CHAPEL ST_NATURAL OPTION

    DRAFT MARKETING BOOKLET REV A34

  • REV ADRAFT MARKETING BOOKLET 35

  • EF REFERENCE PROJECTS_TOWER MELBOURNE_150 QUEEN ST_SCULPTURAL OPTION

    DRAFT MARKETING BOOKLET REV A36

  • REV ADRAFT MARKETING BOOKLET 37

  • AAPPENDIX A

  • GROUND & MEZZANINE LEVEL FLOOR PLANS

    STAGE 1 STAGE 2

    PODIUM

    PODIUM

    SOUTH POD

    NORTHPOD

    TOWER TOWER

    STAGE 1 STAGE 2

    STADIUM CONCOURSE

    LA TROBE STREET

    WURUNDJERIWAY

    COMPLETED

    229 BIKE SPACES163 CAR SPACES1570SQM GFA RETAIL

  • GROUND FLOOR PLAN SCALE 1:500 @A3

    DRAFT MARKETING BOOKLET REV A42

  • GROUND FLOOR PLAN SCALE 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 43

  • MEZZANINE LEVEL FLOOR PLAN SCALE 1:500 @A3

    DRAFT MARKETING BOOKLET REV A44

  • MEZZANINE LEVEL FLOOR PLAN SCALE 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 45

  • DRAFT MARKETING BOOKLET REV A46

  • OPTION 01_APARTMENTSWITH SHORT-STAY PODIUM

    STAGE 1 STAGE 2

    PODIUM

    PODIUM

    SOUTH POD

    NORTHPOD

    TOWER TOWER

    STAGE 1 STAGE 2

    STADIUM CONCOURSE

    LA TROBE STREET

    WURUNDJERIWAY

    COMPLETED

    82 SHORT-STAY STUDIOS39 1-BEDROOM APARTMENTS143 2-BEDROOM APARTMENTS4 PENTHOUSES

    REV ADRAFT MARKETING BOOKLET 47

  • LEVEL 01 FLOOR PLAN 1:500 @A3

    DRAFT MARKETING BOOKLET REV A48

  • LEVEL 01 FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 49

  • LEVEL 02 FLOOR PLAN 1:500 @A3

    DRAFT MARKETING BOOKLET REV A50

  • LEVEL 02 FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 51

  • LEVEL 03 FLOOR PLAN 1:500 @A3

    DRAFT MARKETING BOOKLET REV A52

  • LEVEL 03 FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 53

  • LEVEL 04 FLOOR PLAN 1:500 @A3

    DRAFT MARKETING BOOKLET REV A54

  • LEVEL 04 FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 55

  • LEVEL 05-17 TYPICAL FLOOR PLAN 1:500 @A3

    DRAFT MARKETING BOOKLET REV A56

  • LEVEL 05-17 TYPICAL FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 57

  • LEVEL 18 FLOOR PLATE 1:500 @A3

    DRAFT MARKETING BOOKLET REV A58

  • LEVEL 18 FLOOR PLATE 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 59

  • DRAFT MARKETING BOOKLET REV A60

  • DEVELOPMENT SUMMARY

    DATE 24/06/2013

    STAGE MP

    REV A

    No. LEVELS APARTMENTS

    /FLOORAPARTMENTS

    TOTALSHORT STAY

    ROOMSGFA RETAIL

    GFA SHORT STAY

    GFA RESIDENTIAL

    /FLOORTOTAL GFA NLA RETAIL

    NSA SHORT STAY

    NSA RESIDENTIAL

    /FLOORTOTAL NSA

    EFFICENCY /FLOOR

    GFA CARPARK /FLOOR

    TOTAL GFA CARPARK

    CAR SPACES /FLOOR

    CAR SPACES TOTAL

    RESIDENTIAL BIKE SPACES

    SHORT STAY ROOMS

    1-BED [42 - 53 SQM]

    2-BED [62 SQM +]

    P'HOUSES [XXXX SQM]

    1 G 2884 2884 82 82 1101 MEZZ 2033 2033 62 62 1191 L01 770 260 74 753 799 799 19 19 01 L02 0 0 18 800 871 112 763 612 18 0 0 01 L03 0 0 38 1659 1659 1435 38 0 0 01 L04 0 0 26 999 999 863 26 0 0 0

    13 L05-17 14 182 0 999 12987 863 11219 86% 0 3 11 01 L18 4 4 0 879 879 852 852 97% 0 0 0 4

    186 82 1570 3789 16710 1516 2910 12071 5716 163 229 82 39 143 4

    75% 88% 44% 21% 77% 2%

    Notes and Disclaimer:1. This scheme has been produced without planning advice or preliminary meetings with the responsible authorities and as such may not comply with building or other statutory regulations. It represents a possible development that may be achieved with full consultation and liaison with state government and other relevant authorities, however no warranty is given that the yield or layouts will be acceptable to the authorities or other interested parties. Hence Elenberg Fraser presents this information as a possible solution only, subject to council approval.2. This scheme and schedule have been prepared for preliminary feasibility purposes only. The information herein is based on the limited information available at the time of preparation and is believed to be correct at the time of preparation however is not guaranteed.3. The layouts contained herein were prepared without structural or services advice hence no allowance has been made at this stage. 4. Changes to the layouts and associated gures will be made during the development of the project hence recipients must rely on their own enquiries to satisfy themselves in all aspects. 5. Apartment areas have been measured to the centreline of party and/or bounding walls. Areas do not allow for services, risers, or structure.

    DEVELOPMENT SUMMARY

    TOTALS

    DEVELOPMENT EFFICENCY

    OPTION 01_APARTMENTSWITH SHORT-STAY PODIUM

    REV ADRAFT MARKETING BOOKLET 61

  • DRAFT MARKETING BOOKLET REV A62

  • OPTION 02_APARTMENTS

    STAGE 1 STAGE 2

    PODIUM

    PODIUM

    SOUTH POD

    NORTHPOD

    TOWER TOWER

    STAGE 1 STAGE 2

    STADIUM CONCOURSE

    LA TROBE STREET

    WURUNDJERIWAY

    COMPLETED

    86 1-BEDROOM APARTMENTS154 2-BEDROOM APARTMENTS4 PENTHOUSES

    REV ADRAFT MARKETING BOOKLET 63

  • LEVEL 01 FLOOR PLAN 1:500 @A3

    DRAFT MARKETING BOOKLET REV A64

  • LEVEL 01 FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 65

  • LEVEL 02 FLOOR PLAN 1:200 @A3

    DRAFT MARKETING BOOKLET REV A66

  • LEVEL 02 FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 67

  • LEVEL 03 FLOOR PLAN 1:200 @A3

    DRAFT MARKETING BOOKLET REV A68

  • LEVEL 03 FLOOR PLAN 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 69

  • LEVEL 04-17 TYPICAL FLOOR PLAN 1:500@A3

    DRAFT MARKETING BOOKLET REV A70

  • LEVEL 04-17 TYPICAL FLOOR PLAN 1:200@A3

    REV ADRAFT MARKETING BOOKLET 71

  • LEVEL 18 FLOOR PLATE 1:500 @A3

    DRAFT MARKETING BOOKLET REV A72

  • LEVEL 18 FLOOR PLATE 1:200 @A3

    REV ADRAFT MARKETING BOOKLET 73

  • DRAFT MARKETING BOOKLET REV A74

  • DEVELOPMENT SUMMARY

    DATE 21/06/2013

    STAGE MP

    REV A

    No. LEVELS APARTMENTS

    /FLOORAPARTMENTS

    TOTALSHORT STAY

    ROOMSGFA RETAIL

    GFA SHORT STAY

    GFA RESIDENTIAL

    /FLOORTOTAL GFA NLA RETAIL

    NSA SHORT STAY

    NSA RESIDENTIAL

    /FLOORTOTAL NSA

    EFFICENCY /FLOOR

    GFA CARPARK /FLOOR

    TOTAL GFA CARPARK

    CAR SPACES /FLOOR

    CAR SPACES TOTAL

    RESIDENTIAL BIKE SPACES

    SHORT STAY ROOMS

    1-BED [42 - 53 SQM]

    2-BED [62 SQM +]

    P'HOUSES [XXXX SQM]

    1 G 2884 2884 82 82 1101 MEZZ 2033 2033 62 62 1191 L01 987 0 0 0 900 799 799 19 19 0 0 0 0 01 L02 14 14 0 800 0 871 871 763 624 624 71% 0 14 0 01 L03 30 30 0 0 1472 1472 1435 1435 90% 0 30 0 0

    14 L04-17 14 196 0 999 13986 863 12082 86% 0 3 11 01 L18 4 4 0 879 879 852 852 97% 0 0 0 4

    244 0 1787 0 17208 1663 0 14993 5716 163 229 0 86 154 488% 67% 0% 35% 63% 2%

    TOTALS DEVELOPMENT EFFICENCY

    Notes and Disclaimer:1. This scheme has been produced without planning advice or preliminary meetings with the responsible authorities and as such may not comply with building or other statutory regulations. It represents a possible development that may be achieved with full consultation and liaison with state government and other relevant authorities, however no warranty is given that the yield or layouts will be acceptable to the authorities or other interested parties. Hence Elenberg Fraser presents this information as a possible solution only, subject to council approval.2. This scheme and schedule have been prepared for preliminary feasibility purposes only. The information herein is based on the limited information available at the time of preparation and is believed to be correct at the time of preparation however is not guaranteed.3. The layouts contained herein were prepared without structural or services advice hence no allowance has been made at this stage. 4. Changes to the layouts and associated gures will be made during the development of the project hence recipients must rely on their own enquiries to satisfy themselves in all aspects. 5. Apartment areas have been measured to the centreline of party and/or bounding walls. Areas do not allow for services, risers, or structure.

    DEVELOPMENT SUMMARY

    OPTION 02_APARTMENTS

    REV ADRAFT MARKETING BOOKLET 75

  • ELENBERG FRASER LEVEL 3, 160 QUEEN STREET MELBOURNE

    VICTORIA 3000 AUSTRALIAMELBOURNE SYDNEY HANOI

    +61 3 9600 2260 +61 2 9600 8455 +84 4 3787 8401EMAIL [email protected]

    WWW.ELENBERGFRASER.COM

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    IT IS TO BE VIEWED WITH REGARD TO THE SPECIFIC PURPOSE OF THE ISSUE WHICH IS FOR PRELIMINARY FEASIBILITY PURPOSES ONLY. AS AN UNCONTROLLED DOCUMENT, ELENBERG FRASER ACCEPTS NO RESPONSIBILITY FOR ALTERATIONS BY PERSONS ONCE ISSUED.

    THE INFORMATION CONTAINED HEREIN IS BELIEVED TO BE CORRECT AT THE TIME OF PREPARATION HOWEVER IS NOT GUARANTEED. RECIPIENTS MUST RELY ON THEIR OWN ENQUIRIES TO SATISFY THEMSELVES IN ALL ASPECTS. ELENBERG FRASER ACCEPTS NO DAMAGES, LIABILITIES

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    TO BE THE AUTHOR AND SHALL RETAIN ALL COMMON LAW, STATUTORY LAND AND OTHER RIGHTS, INCLUDING COPYRIGHTS AND INTELLECTUAL PROPERTY RIGHTS AS DEFINED UNDER THE COPYRIGHT ACT 1968, OR OTHERWISE AT LAW.

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