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Ogilvy & Mather

Presented By -

Rohan Gulumbe

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Tag Line OfThe Company

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Ogilvy & Matheris an

international Advertising,Marketing

and Public Relations agency based in

Manhattn and owned by the WPP Group. Thecompany operates 497 offices in 125

countries with 16000 Employees.

Introduction

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It Was founded in New York in year 1948 by David

Oglivy

It became a Leading Worlwide Ad agency in the Year1960

In 1989 The Ogilvy Group was purchased by WPP

Group.

The chair is Rochelle B. Lazarus, who has held the

position since 1996. She also was CEO until the endof 2008, when she was succeeded by Miles Young.

Information

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About David Ogilvy

You cannot bore people into buying

your own product. You can only

interest them into buying it

6 Principles Of Advertising by DavidOgilvy

1. Dont Sell Entertain

2. Reflect Real Life

3. Take the product Of the Pedestral

4. Be Funny

5. Be Simple

6. Be Different

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Ogilvy & Mather board has produced work

for a wide range of leading brands,

including:

Adidas (since 2007)

American Express (since 1962)Lenovo (since 2005)

Motorola (since 2000)

Nestle (since 1956)Vodafone (2009)

Gillette (since 1962)

Ford (since 1975)

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Notable Campaigns

"At 60 miles an hour the loudest noise in this new Rolls-

Royce comes from the electric clock

"Pablo Casals is coming home to Puerto Rico", a

campaign that Ogilvy said helped change the image of a

country

In 1972 Ogilvy & Mather, Sydney first developed the line

"Don't Leave Home Without It" as a means of educating

Australians how to use the country's first credit card

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Indian Scenario

1st Advertising agency in India

Exec Chairman & NCD- Piyush Pandey

Growth Rate of 23% in 2007

Local perspective in accordance with Indian Culture

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Mumbai

Delhi

Hyderabad

Kolkata

Bengaluru

Chennai

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O & M Subsidiaries

-Ogilvy & Mather Advertising

-Ogily One Worldwide

-Ogilvy PR

-Ogilvy Action

-Ogilvy Communications

-Neo

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Awards & Achivements

-Creative Agency of the Year 2007-

Abby Award

-Premier Ad Agency in the BrandEquity Reckoner, 2008

-Ranked among top 20 global agencies

in Gunn Report 2008

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Competiters

JWT

LINTAS

McCANN-ERICKSON

MUDRA

LEO-BURNETT

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Some Popular Ad Campagins

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And the Recent most Popular Ad Campaign

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Case Study Of Cadbury Worms

Complaint by customers of Worms in Dairy Milk Chocolaets

a month before Diwali

Sales Dropped by 30% in just 10 weeksChallenge was restore confidence in key stakeholders

Set up of Media Desks, Leaflets & Posters with Contact

Numbers

New Purity sealed packaging, testimonial ad on tv

Won Gold Award at Effies 2004

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Thank You