660 views | May 16, 2019, 06:13pm Can You Take Computing ... · services the largest enterprises...
Transcript of 660 views | May 16, 2019, 06:13pm Can You Take Computing ... · services the largest enterprises...
660views | May16,2019,06:13pm
CanYouTakeComputingEntirelyInto
TheCloud?TheCreatorOfCloudWRXIs
DeterminedToTry
Entrepreneurs
Usingthesoftskillsfororganizationalsuccess
DavidK.Williams Contributor
Therearetimesthereasoningforyourbusinessseemsobvious,butthejobofdescribingit tothemarketseemsexceptionallyhard.ThisiswhatthefounderofIOXO,David Turcotte,initiallyfound.Butthemorehedescribeshisidea,themorepeople’seyesopen wide.
ImetDavidlastweekataregionalnetworkingevent.Asalawyerbytraining,he’shada handintheformationandlegalstrategyofmultiplecompaniesincludingForumSystems V3Systems(acquiredbySphere3D),Fusion-IOandAccessDatabeforedelvingintothe CloudWRXtechnologyhe’snowadvancingatIOXO.
Whytakeyourcompany’scomputingentirelyintothecloud?Whenyouthinkaboutit,th reasonsaremany.Thefirst,andmostobvious,isthecostofequipmentandIT.Imagine themoneyyoursmallormid-sizedcompanywouldsaveifyouneverhadtobuy, provision,maintain,updateormanageanothercomputer,serverorlaptopagain?
CloudWRXeliminatestherequirementforonpremiseIT PEXELS.COM
Witha“cloudworkstation”solution(alsoknownasDesktopasaService,orDaaS),team memberscanaccessandusetheirfully-supporteddesktopanytime,anywhere,fromany deviceorthesimpleandportablelaptopreplacementIOXOprovidesforitsCustomers.
WhatisaCloudWorkstation(orDaaS)?DaaSstandsforDesktopasaService.It’stermforaCloud-basedComputerorWorkstation,whichmeansyoucannowaccessand useyourfully-supportedbusinesscomputeranytime,anywherefromanymobiledevice becauseyourWindowsPClivesintheCloud.CloudWRXgoesfurtherstillbyautomating managementandsupportoftheonlineworkstationsandaddingdatabases,email, securityandcomplianceresourcesasrequired.Foralowmonthlyfeeperemployee,a companyeliminatestheneedforonsiteorcontractedIT.
Securityandsafetyincreases,astheplatformprotectionisend-to-end.Usersaresafe fromtheriskoflostorstolenlaptops,,hackedWiFi,virusandmalware.
Businessesareevenprotectedfromdishonestemployees,asuserscan’tdownloador removethecompany’sdigitalfilesfromthecloud,andanytransmissionviaemail attachmentsiseasytotrace.Complianceiscoveredaswell,astheplatformadherestoto HIPPAA,HITECH,PCI,HITRUST,FINRAandSOXcompliancestandards.
Theinterfaceislightningfast(fasterthaneventhebeefiestlaptop)andallowsemployeestobeupandrunningimmediatelyfromanylocationwithinternetaccess.Ifthedeviceislostorstolenorunavailable,it’snoproblem.UserscanlogintotheCloudWRXinterfacefromanymobiledevice(whichinthecaseofatheftorlosswouldtypicallybetheirphone).Uponreturntotheofficethecompanycanhaveareplacementdevicereadywithinaminute.
Immediately,Ihaddozensofquestions.
WhatwouldbecomeofITprovidersinthisscenario?Forthosewhoaremostenlightened,theywillevolvetobecomeagentsandvalue-addresellersforthenewarenaofcloud-basedservices,Turcotteexplained.
WhataboutorganizationsalreadyusingvirtualizationservicesbasedonVDI(VirtualDesktopInfrastructure)?Businessesusingorfamiliarwithwell-knownsolutionsfromcompanieslikeVMWareandCitrixshouldbeideallyprimedforthebenefitsoftakingvirtualizationtoanadditionalrealm,hebelieves.Interestingly,thecompanyisheavilyengagedinactivitieswithMicrosoft,andmadeanannouncementlastweekofintegrationwithFileShadowtoprovideusersofvirtualdesktopswithaneasypathto“provisionedstorage”tokeepalloftheirdata(bothworkandpersonal)protectedandseparate,butinstantandeasytofind.
WhoaretheidealcustomersforCloudWRX?InTurcotte’sopinionthefirstandobviousmarketissmallbusinessesof100employeesandbelow,withSME’sof1,000andfeweremployeesengagingquicklyaswell.Inessence,they’llhaveaccesstothelevelofITandservicesthelargestenterprisesenjoyforafractionoftheprice.Althoughitislogisticallypossible,thelargestenterpriseswilllikelybethefinalsectortomigrateentirelytothecloud,hebelieves.
IOXO.CLOUD
DavidTurcotteisthefounderandCEOof
IOXO.cloud.
SoforIOXOorforanybusinesswitharadicallynewandbettersolution,whatcouldstandinthewayofrapidacceptanceandadoptionofanidealikethis?
HowtoaccomplishaParadigmShift
Turcotteisnotaloneinthischallenge.Evenanobviousandingeniousideaisanuphillclimbinthefaceofecosystemsandideasdeeplyentrenchedinthepast.ManagementexpertSteveDenninghasprovidedsomeideastoForbesreadersonthisphenomenoninthepast.
Forexample,asDenningnotes,“In1539,Copernicusoverturnedmorethanathousandyearsofdoctrinethatthesunrevolvesaroundtheearthwithhistheorythattheearthisoneofanumberofplanetsrevolvingaroundthesun.Noamountoftweakingtheoldtheoryledtoprogress.Scientistshadtolookattheprobleminatotallydifferentwaytosolvetheproblem.”
It’stoughtogettheworldtorespondquicklytoaparadigmshift,Denningnotes.Thewillingnesstomovecomeswhen“workingevermorediligentlywithintheexistingparadigmleadstofrustration,notprogress,”hesays.“Instead,scientistshavetolookattheprobleminafundamentallydifferentwaytosolvetheproblem.”
Denningpointstoonesuchexampleasthegiantshiftinmanagementfromthefirm-centricviewoftheworld(thatthefirm’sprimarypurposeistomakemoneyforitsshareholders)toourcurrentcustomer-centricviewoftheworldinwhichthepurposeofthefirmistoaddvalueforcustomers(andlikewise,customeracceptancedeterminesthecompany’svaluationanditsrighttoexist.
Howcanafounderwhoseproductrequiresaradicallynewvantagepointadvancetheirideatocriticalmass?
Education,education,education.Carrythetechnologywithyou.Letthoseyoumeetwithandpresenttoobservetheproductinaction.Astheylearn,theymove(oftheirownvolitionratherthanastheresultofyourstruggletosellandpersuade).
FollowmeonLinkedIn.Checkoutmywebsite.
IamthefounderandchairmanofDKWVentures.Iamaserialentrepreneur,haveleddivisionsand
companiesandaC-levelexecutiveforcompaniesrangingfromstartupst...ReadMore
Workwithanalystswhoareforwardlooking.Thelargestgroupswillnotbeyourbestadvocateswhenitcomestoenactingaradicalchange.Findthedeeplyknowledgeableindividualsinyoursectorwhoarewillingtodiscoverandevangelizeanewpointofview.Thesetrustedinfluencersbecomemoreinfluentialstillastheybringagreatideaforward.Yoursuccesswillmagnifyastheyspeak.Bepresentandvocal.Givespeeches.Writeeducationalarticles.AregionalcompanyI’vemetpresentedtheirARtechnologyatanecommercetradeshowlastyear,fortybrandsimmediatelysteppedforward.Athirdemployedthecompanyimmediatelywithanotherthirdnowinprogress.Fromasinglepresentation,thecompany’sproductadvancedfromnovelideatocriticalmass.Choosestrongpartners.Theleadingorganizationsthatstandtobenefitmostfromyourinnovationmaybewillingtostepforwardquickly.Astheydo,yourparadigmbecomespervasivefarmorequicklythanyoucouldhaveachievedonyourown.Evangelizealways.ItwasfuntoobserveTurcottetalkingabouthiscompanytotheotherexecutivesattheeventwherewemet.Aswesatdownforourdinner,henotedthatwithoutmakingasinglepitchhe’dacquiredthreenewcustomersthateveningbysimplyrespondingtothequestionsthey’dasked.Hisanswers,asvalue-addinformation,lednaturallyandquicklytoanunderstandingofwhathiscompany’stechnologycouldbedoingforthem.
Inanutshell,whenyourcompany’sideaisradicallydifferent,youarefacinganuphillclimb.Butifyouhandletheopportunitywell,youhavethefirstmover’sadvantageinestablishingafootholdandevenanindustrythatcanforgeoutbroadlyandwithoutcompetitionbeforeotherswilleventuallyhaveachancetorespond.
DavidK.Williams
Reprinted from Forbes.com8/12/19