8/9/2019 61st MGE Rally Concludes at Chikkamagaluru Press Release

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61st

Mahindra Great Escape concludes successfully in ChikmagalurAugust 28, 2010, Chikmagalur: The 61

stedition of the Mahindra Great Escape, one of Indias most

loved off-roading adventures, concluded successfully in Chikmagalur with over 70 vehicles from theMahindra stable manoeuvring the challenging route. Mahindra customers from Chikmagalur and itsneighbouring areas, including Bangalore and Mangalore, participated in the rally. The Chikmagalur eventreceived an overwhelming response from offroading enthusiasts, leaving everyone asking for more.The rally was flagged off at 10:00 am from The Gateway Hotel, K.M. Road, Opposite PavitravanaJyothinagar Post, Chikmagalur. Iconic Mahindra SUVs such as the Scorpio, Bolero, Getaway, Legend,Major and Classic negotiated an arduous route of over 70 km. The convoy of vehicles negotiated rockyterrain, slush, canals and streams, passing through Vasant Cool Estate, Karemane, the paddy fields andforests of Hukkunda, Kodal and Aladagudde before returning to the hotel.We are delighted to be in Chikmagalur, for the 61

stedition of the Mahindra Great Escape. The scenic yet

challenging route was an off roaders delight and gave Mahindra customers an idea of the tough andenduring nature of Mahindra vehicles. The adrenaline rush was palpable and the atmosphere wascharged. Real time tweets and updates on various social networking sites by participants further added to

the overall excitement of the rally. We plan to return with yet another fun-filled edition of the GreatEscape, shortly, saidMr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector,Mahindra & Mahindra Ltd.This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and ServoLubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the With YouHamesha service team ensured that participants could enjoy the rally unhindered.The Mahindra Great Escape a customer-centric initiative from MahindraIn essence, Mahindra Great Escapes are meant to be pure off-roading events in a convoy, designed toprovide maximum thrill to Mahindra owners. They are organised to give customers the opportunity toexplore the full off-roading capabilities of their vehicles, safely and with a lot of fun. First initiated in 1996,

the Mahindra Great Escapes initially used to be small one-day events, but now they have evolved intospectacular weekend events. The routes are meticulously chosen to ensure excitement withoutcompromising on safety. All through the route, there are rescue vehicles to help those in need. Inaddition, there are experts along the route who are ready to guide the drivers through difficult terrain thatmay require skilful driving.Through the years, the Great Escape has acquired a reputation as one of Indias premier off-roadingevents with each edition seeing eager participation from die-hard Mahindra fans and customers alike.From the hills of Coorg and the tea estates of Munnar to the undulating sand dunes of Mandawa inRajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. TheMahindra Great Escape was recently held in Chandigarh, Hyderabad, Munnar in Kerala, Coorg inKarnataka, Goa and also at Panvel near Mumbai.About The Mahindra GroupMahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadershipposition in utility vehicles, tractors and information technology, with a significant and growing presence infinancial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today isan embodiment of global excellence and enjoys a strong corporate brand image.Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range

8/9/2019 61st MGE Rally Concludes at Chikkamagaluru Press Release

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player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs,UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (nowcalled Mahindra REVA), strengthening its position in the Electric Vehicles domain.The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global businessand information technology services company, Satyam Computer Services. The company is now known

as Mahindra Satyam.Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its firstSustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.For further enquiries, please contact:Ms. Roma Balwani

Senior Vice President & Head - Corporate Communications

Mahindra & Mahindra Ltd.

Tel: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830

Email:balwani.roma@mahindra.com

mailto:balwani.roma@mahindra.commailto:balwani.roma@mahindra.commailto:balwani.roma@mahindra.commailto:balwani.roma@mahindra.com