6 Winning Customer Journeys That Wow and Convert

@GUY_MARION CMO & Growth, AutopilotHQ

of consumers are turned off by

generic marketing

72%

Marketing that doesn’t feel like marketing

What are top performing marketers doing?

Mapping their customer’s journey. 88% drive better customer acquisition, NPS, and retention.

Experimenting with new ways to drive results by being personal and contextual.

Source: 2016 State of Customer Journey Marketing Report

@AUTOPILOTUS

Focus beyond acquisition

Brand awareness

Customer satisfaction

Customer acquisition

Lead generation

Revenue Growth

Upsell/cross-sell

0% 10% 20% 30%

3%

9%

13%

18%

22%

29% Customer acquisition

Brand awareness

Customer satisfaction

Lead generation

Revenue Growth

Upsell/cross-sell

0% 10% 20%

8%

17%

17%

18%

19%

19%

High Performers Everyone Else

@AUTOPILOTUS

The customer experience era

are using customer data to improve

experience

81%

@AUTOPILOTUS

Customer Journey Marketing Framework

@AUTOPILOTUS

• Simple & visual. Easy to implement.

• Affordable

• Used by <2,500 companies to acquire, nurture & grow leads into customers

This is AutopilotEmpowering marketers to create remarkable customer journeys

6 Customer Journeys That Wow

@MICHAELSHARKEY

1. “How can I increase lead download rates using personalization?”

75%

eBook download generates 400+ leads

82%open rate click rate

Personalized follow-ups drive high open

and click rates.

Form is hidden for known contacts.

@AUTOPILOTUS#acquire

2. “How can I convert 1st time buyers into becoming ongoing members?”

@MICHAELSHARKEY@AUTOPILOTUS#acquire

if Member # is blank

3. “How can we use swim lanes to more effectively onboard customers?

@MICHAELSHARKEY

Low Touch (1:Many)

High Touch (1:1)

@AUTOPILOTUS#acquire

3. “How can we use swim lanes to more effectively onboard customers?

Low Touch (1:Many)

4. “How can we nurture leads to accelerate sales (while pleasing your audience)?”

NurturedNon-

Nurtured

Conversion Rate

18.3% 6.4%

ASP $112 $82

Nurtured leads drive 3x conversion

& 1.4x ASP

@AUTOPILOTUS#nurture

Raw Contacts

MQLs

Nurture

5. “How do I recover users who dropped out of the purchasing funnel?”

@MICHAELSHARKEY@AUTOPILOTUS#nurture

@AUTOPILOTUS

61% 13%open rate click rate

Ask Promoters (NPS >8) to write a review on GetApp

of promoters review

Autopilot

44%

6. “How can we get our promoters to help spread the word and make them feel special?”

#grow

How are top performers winning?

Mapping the customer journey across the business

Building personal & contextual “acquire, nurture, grow” journeys

Experimenting, tracking, and optimizing

@AUTOPILOTUS