6 Ways to Build a Massive Audience with Content Marketing - #Authority2015

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by @JoePulizzi 6 Steps to Building a Massive Audience with Content

Transcript of 6 Ways to Build a Massive Audience with Content Marketing - #Authority2015

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by @JoePulizzi

6 Steps to Building a Massive Audience with

Content

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@JoePulizzi

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@JoePulizzi

MY STORY

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@JoePulizzi

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@JoePulizzi

Was I alone?

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@JoePulizzi

First, build an audience.

Then, monetize it.

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Sweet Spot

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@JoePulizziColumbia Missourian

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Ann Reardon

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Food Scientist Education

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More examples here

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Food Scientist Education

ImpossibleFood Creations Content Tilt

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@JoePulizzi

Everyone stops at the sweet spot…

Hardly anyone “tilts” the content.

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@JoePulizzi

‣ Google Trends

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What do all media companies do that you do not with your content?

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Create Your Mission Statement: - Defined Audience - Deliver - Outcome

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One Content Type

One Main Platform

Consistent Delivery

Long Period of Time

The Base

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One Content Type + One Platform + Consistency

+ Time

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Our audience - The Daily Telegraph · Our audience will commit to your brand. Telegraph readers dedicate almost one hour every day in the week to reading our paper and a massive one

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PHOTO -JILL FURMANOVSKY Sold Over 30 Million Records Worldwide Grammy Nominated Artist Massive YouTube audience: Heaven is a Place on Earth over 5 Million.

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Target Audience & Audience Profiling

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