Turning Social Data Into Strategic Advantage: What Marketers Need to Know
6 Ways Marketers Are Taking Advantage of Conversation Intelligence
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Transcript of 6 Ways Marketers Are Taking Advantage of Conversation Intelligence
Did you know 90% of all customer conversations still
take place via phone?
Source: Gartner
Even though digital channels drive online engagement, people still want to TALK!
In fact,
30 Billion calls will be made to U.S. businesses this year from mobile searches alone.
Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era
And businesses will spend over
$64 Billion to generate calls.
Source: BIA/Kelsey Phone Calls: The Currency of the Smartphone Era
?
But what’s happening on these calls?
How are you driving value from these conversations?
Here are 6 ways to tap into the goldmine
of insights from phone conversations.
Prove Marketing ROI
1
Get credit for conversions that happen over the phone in near real-time instead
of weeks or months down the road.
Define Lead Quality
2
Identify the characteristics of qualified versus unqualified leads to improve both
marketing and sales performance.
Hi I would like to place an order. My credit card number is...
Hi I would like to talk to customer support. My account number is…
Optimize Marketing Campaigns
3
Increase spend on campaigns driving high-converting calls and minimize spend on the
campaigns driving low-converting calls.
Paid Search Display Mobile Offline
Test New Sales Messaging
4
Identify the sales messaging contributing to deals both won and lost.
Script A Script B
VS
Monitor the Competitive Landscape
5
See which competitors are being mentioned on deals both won or lost to arm your sales team with the right messaging.
Enhance the Customer
Experience
6
Automatically trigger a seamless and customized user experience, like specialized
lead nurturing tracks.