6 Types of Content That Work - Continuum
Transcript of 6 Types of Content That Work - Continuum
6 Types of Content That Work
Content Marketing Ideas
@WeAreContinuum
Thinking Of Content Ideas Is
AnActive Process
Rinse and repeat content can become too formulaic and readers will lose interest
1. Lists● Readers love content in the form of a list● Offer shorter bite-sized pieces of easily
digestible information● Example
o The top 5 apps for Social Media Management
o 7 things you never knew about SEO● Readers know exactly what to expect from the
headline● Visually appealing and scannable● Attention span is short - Grab it quickly● Make sure your content is short and punchy
2. Reviews● Build trust with your audience. ● Take the time out of researching new
products for your readers● The will begin to value your opinion
and regularly return for more ● This will also help build your
reputation as an expert and a go-to source of quality information
3. Give Your Opinion
● Give your point of view on industry trends and
changes
● Show your company personality and values
● Show that you are keeping current and up to
date
● Steer clear of controversy or be prepared to
debate your point of view
● If you attend industry events create quick and easy pieces of content.
● Interview someone of note at the event and present this as:o A written articleo A podcast or a video
● Create articles with images and reviews of your favorite parts of the event.
● Share this blog content on your Social Media o Mention organisers’ @names event #hashtago Increases chance of content being shared.
4. Events Round Up
5. Images
● A picture paints a thousand words● Reader's attention are drawn to images quickly ● They look at images more than any other type of
content on a page.● Create good quality images as part of your content
creation strategy and you will be rewarded.● Name your images with relevant keywords and
include an ‘alt’ description to help search engines index them.
● Invite readers to caption your images to create higher engagement.
6. How To / Demonstrations
● Share your knowledge and expertise on a subject matter
● Everyone loves to learn new things from others
● Demonstrate practical tips on your chosen subject
● Can be written content with lots of accompanying images or as a video post
● Experiment with different content and see what your readers enjoy most
Mix It Up
● Try different things so your readers will not become bored
● Ask your what they would like to see next - encourage engagement
● Make it entertaining and informative leaving readers wanting more
@WeAreContinuum