SlideShare

by:@Empoweredpres

Repurposingyour content on

content, day in, and day out. You just have to work on getting the content you already have... in the hands of more people.”

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Derek Halpern, Social Triggers

2 hours ago

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...

“You don’t have to create

There is an abundance of information and content that gets published everyday.

Today, there are 700 million* websites, *May 2013, estimated

2010 2011 2012 2013

200M

400M

600M

800M

260 million* blogs and...*April 2013, estimated active blogs

500,000

1M

50M

100M

Blogster Weebly Livejournal Wordpress Tumblr

an infinite number of ebooks to soon surpass printed books.

BusinessInsider.com

20081996 2013

printed booksebooks

Not to mentionvarious other types of content such as...

Newspapers Magazines Resumes Business Plans Plans Brochures Statistic Reports Live

tions Print Collateral Books White Pages SocialalCase Study Video Events Travel Tips Holiday

Promotions Speeches Newspapers Magazines Re E Ebook Business Plans Brochures Statistics ReportsLive Presentations Print Collateral Books White

Pages Whitepapers Songs Video Events TravelTips Holiday Promotions Speeches Newspapers

Magazines Resumes Business Plans BrochuresStatistic Op-Ed Live Presentations Print Collateral

White Pages Social Media Songs Video EventsSurveys Holiday Promotions Speeches News

Newspapers Magazines Resumes Business Plans BrochuresStatistic Blog Posts Live Presentations Print CollateralTravel Tips Holiday Promotions Speeches News

Presentations

Social Media

Speeches

Business Plans

Surveys

Statistics

Holiday Promotions

Print CollateralEvents

Video

Business Plans

Books

Magazines

NewspapersBrochures

Resumes

Case Study

Blog Posts

Ebook

Whitepapers

Reports

Op-Ed

How can you repurpose your existing contentto drive more traffic to your website,

increase influence,

and make more

sales?l

People tend to upload already-existing articles, whitepapers or text-heavy PDFs,

but that is not using SlideShare to its best ability.

Uploading amazing visually engaging contentwill garner you mass amounts of attention like these:

3,155,417 views

1,714,483 views

1,784,718 views

859,821 views 701,715 views

2,655,768 views

Although you might have the content and ideas in place,

you need to take the time to re-craftit for SlideShare consumption.

By putting a little effort into custom publishing for SlideShare, your results will be much greater.

33,412 views 80,204 views

48,061 views 56,243 views

52,543 views

58,796 views

repurposecontent using

Here are 6 steps on how to...

SlideShare

Search

#1 Develop a theme

Are you sticking to the original theme?

or creating your own?

E-mail repurposed to presentation to educate people about the tax debate.

example:

#2 Breakdown the contentSearch

Whether it be a video, blog etc...

quotes, or statistics

take out any keypoints,

Commencement speech repurposed to presentation increased viewership by 6000%!

example:

Search

#3 Find the perfect visuals

You will increase retention and impact with powerful visualization.

Email Like Save Embed‹›

Featured

SMOKE-The Convenient Truth 650K views 4,321 views 7,066 views

Smoking Habit. Physiopathology... The Impact of Advertising on Cig...

4,321 viewsSmoking Habit. Physiopathology... Help for Smokers and Tobacco Us...

938 viewsHazards Of Smoking5,521 views

It is a much better SlideShare experienceand you will see the results.

Email Like Save Embed‹›

Search

#4 Determine the structure

Will you be linking it

back to more in-depth

content?

Email Like Save Embed‹›

Or breaking the content into series on SlideShare?

How to Survive the Shark Tank - Part 1 23,214 views

How to Survive the Shark Tank - Part 24,336 views

2 MILLION VIEWS LATER...19,545 views

Book repurposed to presentation to sell more books and promote speaking engagements.

`

example:

Search

#5 Don’t Forget a CTA!

A Call To Action,

Email Like Save Embed‹›

Skip

-Empowered Presentations, Presentation Design Firm - Honolulu, HI

First Name* Last Name*

Phone*Work Email*

Organization/Company*

Message

Get Empowered with Us!

the lead gen form (ability to generate leads),

Email Like Save Embed‹›

and links within your presentation to your previous uploads.

Email Like Save Embed‹›

UPLOADSearch

#6 Upload to SlideShare

Once you upload, SlideShare allows you to share onall these platforms.

360M

497M 48.7M

297M

1.1B

slideshare

2.3B

slidesharePresent Yourself

Search...

SEO

TechnologyMediaKeywordsBusiness

Because SlideShares technology is built for high Google ranking,

MarketingSalesTips

repurposing...

repurposing content means additional SEO assets will attract search traffic to your presentation.

At EP, we repurpose content into presentations and

UPLOAD to SlideShare +

slideshare

We share and spread our content toreach the larger market SlideShare provides.

EP analytics on SlideShare

(all time)

2,326,588 4,095 67,772 2,799 7,418Total Views Favorites Downloads Tweets Facebook Likes

slideshare

As of July 2013

Do you have content that

LET US HELP YOU!

deserves to be repurposed?

empoweredpres.com

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