6 Suggestions for Successful Student Storytelling
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Transcript of 6 Suggestions for Successful Student Storytelling
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6 Suggestions for Successful Student StorytellingTim Nekritz and Lizzy Marks, SUNY Oswego
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Who answers 3 key questions?
Among the most pressing questions an incoming student will have about their college experience:
•What do I want to do?•What do I want to be?•Will I fit in?
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Who is their role model?
What do incoming students really aspire to be?
CURRENT STUDENTS! … who can answer the questions:
•What do they do?•What are they becoming?• How do they fit in?
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Warning!
•You’ll have to take risks and trust people!
(This is what somebody had to do to create your college)
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6 suggestions
• Find your storytellers• Have students blog (and blog strategically)• Takeovers (mainly Instagram)• Prospective students have questions; your
students have answers• Take requests• Team up!
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Know your goals
“I WANT A FACEBOOK!” is not a goal
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“I WANT MORE FOLLOWERS THAN OUR RIVAL SCHOOL!”
is not a goal
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“I WANT TO MAKE A VIRAL VIDEO!”
is not a goal
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What we do at Oswego
• Interns• Student bloggers• Laker Takeover• Q&A (video, live chats)• Student ambassadors
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1. Find your storytellers
• Think POV• Network across campus• Look on social media
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Track your community
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Wonder from Down Under
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2. Students blog strategically
•What goals/audiences?•What voices to include?•What do you want incoming students to
know?
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Student blog golden rule
We don’t approve blog posts.We approve bloggers!
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Lizzy, athletic ambassador
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3. Let them take over
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@herewegosaints, St. Lawrence
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4. They have Qs …
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5. Take requests
• Ask prospective students what they want to see or know• Our bloggers or interns will expand• Another example: Show me ______ at
Emerson
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Why live in _____________?
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6. Team up
• It’s not the size of your office, it’s the size of your network. – Tom Peters• Collaborate with other
departments/interns … build the big picture• Share and promote other awesome
content relevant to your college
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Amplify the awesome (80/20)
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Questions?
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We’re on the Twitters• Questions?• Feedback?• Corny jokes? How many literalists does it take to change a
lightbulb?
@TimNekritz@LMarks11